- Flapen Score
- 42 / 100Ranks 161 of 214 Fashion niches · −7 vs the category median of 4942
- Market size
- $343K/yr1.0M searches / yr
- 90-day growth
- -28.9%search demand this quarter
- Competition
- 66%top-5 click share · 21 brands · 67 sellers
Flapen Score
Jewellery against its category
The dotted line is the Fashion average. Past it, Jewellery is stronger. Inside it, weaker.
Market
The Jewellery market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Jewellery 1.0M times last year and spent an estimated $343K. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -28.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $343Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- jewelry416K searches a year
02 · Price
A sale here is worth $69.04.
Listings sell for $69.04 on average, from $11.31 to $379.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $69.04 that is $0 to $7K a year per listing.
- Average price
- $69.04inside the $15 to $100 sweet spot
- Price range
- $11.31–$379.25
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 4.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #530 within Fashion. It carries 756 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #530in Fashion
- Average rating
- 4.03 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 756per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Jewellery products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FIASASO 3 Pairs 925 Sterling Silver Hypoallergenic Earrings Set for Multiple Piercings Delicate 14 Carat Gold-Plated Stud Earrings Huggie Small Hoop Earrings for Women Trendy Cute Earring Stack for
- Price
- $15.64
- Rating
- 4.3/5
- Reviews
- 4,476
- Age
- 3y ago

Shining Diva Fashion 6 Pcs Combo Latest Stylish Western Necklace Set for Women Pendant Necklace Gifts for Girls (15831np)
- Price
- $18.15
- Rating
- 3.7/5
- Reviews
- 800
- Age
- 2y ago

LCHYI 14K Gold Plated Bracelet Sets for Women - 3 Styles Dainty Layered Chain Bracelets (2 Gold 1 Silver) Adjustable Stackable Boho Bracelet Sets - Perfect Jewelry Gift for Her (Style 1)
- Price
- $22.73
- Rating
- 2.7/5
- Reviews
- 5
- Age
- 1y ago

Shining Diva Fashion Latest Choker Design Kundan Traditional Necklace Jewellery Set for Women (White) (11279s)
- Price
- $19.31
- Rating
- 4.0/5
- Reviews
- 3,178
- Age
- 5y ago

TICVRSS Van Cleef Four Leaf Clover Bracelet for Women 18K Gold Plated Black Stainless Steel Lucky 4 Leaf Link Bracelet Jewelry Gift for Women
- Price
- $19.02
- Rating
- 4.2/5
- Reviews
- 1,144
- Age
- 2y ago
Trending
90-day click momentum
Aheli Indian Traditional Bollywood Gold Colored Necklace with Earrings Jewelry Set for Women
- Price
- $96.78
- Rating
- 3.9/5
- Reviews
- 144
- Age
- 4y ago

Best Friend Necklaces for 2 Azonee BFF Necklace Heart Pendant Friendship Necklace Sister Necklace Set for Best Friends Jewelry Birthday Valentine Gifts Style B Purple 65356535
- Price
- $25.17
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 2y ago

Aheli Elegant Indian Wedding Wear Faux Kundan Studded Choker Necklace with Maang Tikka Set Ethnic Fashion Jewelry for Women (Rhodium White Kundan & Pearl Drop)
- Price
- $87.55
- Rating
- 4.2/5
- Reviews
- 430
- Age
- 4y ago

RIMRIVA Gold Bracelets for Women 14K Gold Plated Friendship Bracelets Bangle with Cubic Zirconia Stones Stainless Steel Bracelet Jewelry Love Gifts for Women Teen Girls 6.5 Inch Stainless Steel
- Price
- $19.44
- Rating
- 4.4/5
- Reviews
- 1,729
- Age
- 3y ago

18K Gold Plated Necklace Womens Pendant Thin Gold Chain Necklace for Women Dainty Gold Pendant Valentines Day Anniversary Present Jewelry for Wife Mom
- Price
- $116.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch date
JW PEI Womens Holly Metal Pendant Embellished Clutch - White
- Price
- $379.25
- Rating
- 3.9/5
- Reviews
- 115
- Age
- 1y ago

18K Gold Plated Clover Bracelet Love Bangle Set for Women Stackable Lucky Friendship Bracelet with Adjustable Extension Trendy Jewelry Gifts for Wives Girlfriends Mothers & Daughters
- Price
- $44.02
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 1y ago

LCHYI 14K Gold Plated Bracelet Sets for Women - 3 Styles Dainty Layered Chain Bracelets (2 Gold 1 Silver) Adjustable Stackable Boho Bracelet Sets - Perfect Jewelry Gift for Her (Style 1)
- Price
- $22.73
- Rating
- 2.7/5
- Reviews
- 5
- Age
- 1y ago

Solimart Luxury Womens Gift Set of 5Pcs - Necklace Watch Bracelets & Rings | Jewelry Set for Women | Gift for Wife Girlfriend Mother | Anniversary Birthday (ROSE GOLD STANDARD)
- Price
- $30.97
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 1y ago

Gold Pearl Necklace For Women Dainty Gold/Silve Plated Layered Choker Earrings Bracelets Wedding Trendy Jewelry Set Women Gifts
- Price
- $31.81
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
67
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
66%
Top 20: 93%
Open market
25%
- Shining Diva Fashion25%
- Fiasaso21%
- LCHYI14%
- TICVRSS8%
- LIPENGS4%
- UOOANUO3%
Demand
Jewellery search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.2×
Search terms
Top Jewellery search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jewelry416K/yr
- necklace122K/yr
- accessories for women47K/yr
- jewellery76K/yr
- silver jewellery for women42K/yr
- womens jewelry57K/yr
- jewellery for women19K/yr
- pearl jewellery for women30K/yr
- indian jewellery33K/yr
- zaveri pearls16K/yr
Reviews and returns
What reviews say buyers love and hate about Jewellery
We read the reviews and the return reasons for every product selling here.
“It smelled HORRIBLE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jewellery questions
Answered from the same tracked data.









