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Jewellery

Fail

Buyers convert on only 0.5% of searches, so Jewellery is a Fail.

Flapen Score
42
42 / 100
Ranks 161 of 214 Fashion niches · −7 vs the category median of 49
Market size
$343K/yr1.0M searches / yr
90-day growth
-28.9%search demand this quarter
Competition
66%top-5 click share · 21 brands · 67 sellers

Flapen Score

Jewellery against its category

The dotted line is the Fashion average. Past it, Jewellery is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jewellery market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Jewellery 1.0M times last year and spent an estimated $343K. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-28.9%
Conversion, latest week
0.5%
Market size, estimated
$343Ka year
Peak month
November2.2× the quietest month
Top search term
jewelry416K searches a year

02 · Price

A sale here is worth $69.04.

Listings sell for $69.04 on average, from $11.31 to $379.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $69.04 that is $0 to $7K a year per listing.

Average price
$69.04inside the $15 to $100 sweet spot
Price range
$11.31–$379.25
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #530 within Fashion. It carries 756 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#530in Fashion
Average rating
4.03 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
756per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Jewellery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$34K$69K$103K$137K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 falling

Sellers

67

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

66%

Top 20: 93%

Open market

25%

  • Shining Diva Fashion25%
  • Fiasaso21%
  • LCHYI14%
  • TICVRSS8%
  • LIPENGS4%
  • UOOANUO3%

Demand

Jewellery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Jewellery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jewelry416K/yr
  • necklace122K/yr
  • accessories for women47K/yr
  • jewellery76K/yr
  • silver jewellery for women42K/yr
  • womens jewelry57K/yr
  • jewellery for women19K/yr
  • pearl jewellery for women30K/yr
  • indian jewellery33K/yr
  • zaveri pearls16K/yr

Reviews and returns

What reviews say buyers love and hate about Jewellery

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “غرض الهدية”
33%of negative reviews mention “يشم”
4.4%of orders come back
“It smelled HORRIBLE”
A buyer, on “يشم”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Jewellery questions

Answered from the same tracked data.