Skip to content

Jacket

Fail

Demand is soft, at -55.2% this quarter, so Jacket is a Fail.

Flapen Score
39
39 / 100
Ranks 179 of 214 Fashion niches · −10 vs the category median of 49
Market size
$79K/yr727K searches / yr
90-day growth
-55.2%search demand this quarter
Competition
19%top-5 click share · 37 brands · 170 sellers

Flapen Score

Jacket against its category

The dotted line is the Fashion average. Past it, Jacket is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jacket market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Jacket 727K times last year and spent an estimated $79K. The top 5 brands take 59% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 727K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
727K
Growth, 90 days vs prior 90
-55.2%
Conversion, latest week
0.1%
Market size, estimated
$79Ka year
Top search term
jacket186K searches a year

02 · Price

A sale here is worth $135.76.

Listings sell for $135.76 on average, from $32.67 to $2339.00. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $135.76 that is $0 to $14K a year per listing.

Average price
$135.76above the $15 to $100 sweet spot
Price range
$32.67–$2339.00
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
19.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #87 within Fashion. It carries 1,757 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
11.3%
Average rank
#87in Fashion
Average rating
4.11 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,757per listing
Listings tracked
126

04 · Newcomers

Amazon counts 0 of last year's 37 launches as successful.

37 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
37
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

37 falling

Sellers

170

Top-5 brand share

59%

Top 20: 92%

Top-5 click share

19%

Top 20: 42%

Open market

36%

  • JACK & JONES20%
  • Cicy Bell20%
  • Lymio8%
  • Top Gun6%
  • Columbia6%
  • feitycom5%

Demand

Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '25Holiday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.5× · 10 of 12 months tracked

Search terms

Top Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jacket186K/yr
  • jacket for men83K/yr
  • men jacket50K/yr
  • mens jacket39K/yr
  • jackets35K/yr
  • jacket for women37K/yr
  • jacket men37K/yr
  • jacket women24K/yr
  • winter jacket34K/yr
  • women jacket26K/yr

Reviews and returns

What reviews say buyers love and hate about Jacket

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الجودة الشاملة”
19.1%of orders come back
“Very bad quality”
A buyer, on “الجودة الشاملة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Jacket questions

Answered from the same tracked data.