Jacket
FailDemand is soft, at -55.2% this quarter, so Jacket is a Fail.
- Flapen Score
- 39 / 100Ranks 179 of 214 Fashion niches · −10 vs the category median of 4939
- Market size
- $79K/yr727K searches / yr
- 90-day growth
- -55.2%search demand this quarter
- Competition
- 19%top-5 click share · 37 brands · 170 sellers
Flapen Score
Jacket against its category
The dotted line is the Fashion average. Past it, Jacket is stronger. Inside it, weaker.
Market
The Jacket market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Jacket 727K times last year and spent an estimated $79K. The top 5 brands take 59% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 727K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.
- Searches, last 12 months
- 727K
- Growth, 90 days vs prior 90
- -55.2%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $79Ka year
- Top search term
- jacket186K searches a year
02 · Price
A sale here is worth $135.76.
Listings sell for $135.76 on average, from $32.67 to $2339.00. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $135.76 that is $0 to $14K a year per listing.
- Average price
- $135.76above the $15 to $100 sweet spot
- Price range
- $32.67–$2339.00
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 19.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #87 within Fashion. It carries 1,757 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 95%
- Out of stock, average day
- 11.3%
- Average rank
- #87in Fashion
- Average rating
- 4.11 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,757per listing
- Listings tracked
- 126
04 · Newcomers
Amazon counts 0 of last year's 37 launches as successful.
37 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 37
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Jacket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cicy Bell Womens Casual Blazers Open Front Long Sleeve Work Office Jackets Blazer Khaki XS
- Price
- $119.26
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 11mo ago

Cicy Bell Womens Casual Blazers Open Front Long Sleeve Work Office Jackets Blazer Black L
- Price
- $119.76
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 11mo ago

TOP GUN LEATHER JACKET FOR MEN OFFICIAL SIGNATURE SERIES 1.0 (UAE/KSA Alpha L Regular Regular)
- Price
- $2339.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

AUTOMET Womens Zip Up Y2K Hoodies Long Sleeve Fall Oversized Casual Sweatshirts Fleece Jacket with Pockets Black L
- Price
- $35.82
- Rating
- 4.1/5
- Reviews
- 1,529
- Age
- 2y ago

YANEK Mens Bonded Jacket | Water Resistant Windproof Smooth Finish Outerwear for Winter | Soft Lightweight Zipper Jacket with Pockets for Travel Office Outdoor & Daily Wear Use Large (NAVY)
- Price
- $77.02
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 8mo ago
Trending
90-day click momentum
Cicy Bell Womens Casual Blazers Open Front Long Sleeve Work Office Jackets Blazer Dark Khaki L
- Price
- $119.31
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 11mo ago

Cicy Bell Womens Casual Blazers Open Front Long Sleeve Work Office Jackets Blazer Khaki XS
- Price
- $119.26
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 11mo ago

YANEK Mens Bonded Jacket | Water Resistant Windproof Smooth Finish Outerwear for Winter | Soft Lightweight Zipper Jacket with Pockets for Travel Office Outdoor & Daily Wear Use Large (NAVY)
- Price
- $77.02
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 8mo ago

TOP GUN LEATHER JACKET FOR MEN OFFICIAL SIGNATURE SERIES 1.0 (UAE/KSA Alpha L Regular Regular)
- Price
- $2339.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Cicy Bell Womens Casual Blazers Open Front Long Sleeve Work Office Jackets Blazer Black L
- Price
- $119.76
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 11mo ago
Newest
by launch date
YANEK Mens Bonded Jacket | Water Resistant Windproof Smooth Finish Outerwear for Winter | Soft Lightweight Zipper Jacket with Pockets for Travel Office Outdoor & Daily Wear Use Large (NAVY)
- Price
- $77.02
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 8mo ago

YANEK Mens Bonded Jacket | Water Resistant Windproof Smooth Finish Outerwear for Winter | Soft Lightweight Zipper Jacket with Pockets for Travel Office Outdoor & Daily Wear Use Small (BLACK)
- Price
- $61.41
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 8mo ago

Jackets || Bomber Jacket For Men || Lightweight Outwear Sportswear Bomber Standard Length Jacket (J-11-Grey-L)
- Price
- $47.45
- Rating
- 3.5/5
- Reviews
- 392
- Age
- 11mo ago

Cicy Bell Womens Casual Blazers Open Front Long Sleeve Work Office Jackets Blazer Khaki XS
- Price
- $119.26
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 11mo ago

Cicy Bell Womens Casual Blazers Open Front Long Sleeve Work Office Jackets Blazer Black L
- Price
- $119.76
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
170
Top-5 brand share
59%
Top 20: 92%
Top-5 click share
19%
Top 20: 42%
Open market
36%
- JACK & JONES20%
- Cicy Bell20%
- Lymio8%
- Top Gun6%
- Columbia6%
- feitycom5%
Demand
Jacket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.5× · 10 of 12 months tracked
Search terms
Top Jacket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jacket186K/yr
- jacket for men83K/yr
- men jacket50K/yr
- mens jacket39K/yr
- jackets35K/yr
- jacket for women37K/yr
- jacket men37K/yr
- jacket women24K/yr
- winter jacket34K/yr
- women jacket26K/yr
Reviews and returns
What reviews say buyers love and hate about Jacket
We read the reviews and the return reasons for every product selling here.
“Very bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jacket questions
Answered from the same tracked data.









