Id Card Holder
Id Card Holder shows a sweet-spot price point ($49.82 avg), but prices mostly outside the sweet spot ($1.80–$265.83) keeps it on the watch list.
Flapen Score
Top 35% of 214 Fashion niches · +3 vs the category median of 49
Is Id Card Holder profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Id Card Holder is a $163K/yr Amazon United Arab Emirates market (109K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 52/100.
Id Card Holder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +12.7% over the last 90 days and 3.0% of searches end in a purchase.
$163K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 25 products
Top Id Card Holder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DUPENCD 2 Pack Badge Holders Vertical PU Leather ID Badge Card Holder with 1 Clear ID Window with Detachable Neck Lanyard Strap and Retractable Badge Reel ID Card Holders Set
- Price
- $12.79
- Rating
- 4.3/5
- Reviews
- 7,048
- Age
- 6y ago
Odluzy Clear Vertical Hard Plastic ID Card Holder Hard Plastic Badge Holder with Easy Access Thumb Slot & Chain Holes ID Credit Card Protector Pack of 2
- Price
- $10.47
- Rating
- 4.1/5
- Reviews
- 127
- Age
- 3y ago
Leather Badge Holder with Lanyard 1 Clear ID Window and 3 Card Slots with Secure Snap Button Cover 1 Zipper Wallet Pocket 1 Durable Nylon Lanyard for Offices ID School ID Credit Cards Driver Licence
- Price
- $47.43
- Rating
- 4.6/5
- Reviews
- 6,420
- Age
- 7y ago
Retractable Badge Holders Durable Badge Reel Key Chain Tactical ID Card Holder with 31.5 Retractable Badge Reel Black
- Price
- $1.80
- Rating
- 4.2/5
- Reviews
- 96
- Age
- 10mo ago
Retractable Badge Holder with Carabiner Clip Heavy Duty ID Card Holder with 80cm Steel Cable Tactical Badge Reel Key Chain Black
- Price
- $33.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Trending
90-day click momentum
6 PCS Retractable ID Badge Holder Reel with Metal Belt Clip Heavy Duty Badge Reels for ID Cards Keys & Keycards Retractable Badge Holder for Office Nurses & Teachers (White)
- Price
- $19.52
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
RFID Blocking Sleeves 7 Pack - 6 Credit Card Protector Sleeves and 1 Passport Holder Color Coded Identity Theft Protection for Credit Cards and Passport Slim Waterproof Travel Accessories
- Price
- $38.89
- Rating
- 4.6/5
- Reviews
- 18,758
- Age
- 8y ago
Bellroy Card Slip (minimalist leather card holder with space for up to 4 cards) - NeonGreen
- Price
- $238.96
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago
Empire Card Holder for Men and Women RFID/NFC Blocking Credit Card Wallet Small Slim Minimalist Sparkle Pink Card Wallet
- Price
- $17.12
- Rating
- 4.2/5
- Reviews
- 1,638
- Age
- 4y ago
Bellroy Under Cover (slimline leather card wallet/holder with card storage quick access slot plus space for folded bills) - Mustard
- Price
- $265.83
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 1y ago
Newest
by launch date6 PCS Retractable ID Badge Holder Reel with Metal Belt Clip Heavy Duty Badge Reels for ID Cards Keys & Keycards Retractable Badge Holder for Office Nurses & Teachers (White)
- Price
- $19.52
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Retractable Badge Holder with Carabiner Clip Heavy Duty ID Card Holder with 80cm Steel Cable Tactical Badge Reel Key Chain Black
- Price
- $33.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Heavy Duty Retractable Badge Holder with Lanyard Vertical Hard ID Card Case with Privacy Flip Adjustable Breakaway Cotton Neck Strap & Badge Reel for Nurses Teachers Office (Black Portrait)
- Price
- $38.01
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago
PU Leather ID Card Holder with Retractable Reel and Lanyard Ideal for Work School and Office Staff (Black)
- Price
- $9.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Professional UAE Falcon Badge Reel Silver Metal Retractable ID Holder.
- Price
- $38.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
55
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
49%
Top 20: 96%
Open market
27%
- Generic22%
- DUPENCD19%
- Odluzy11%
- Teskyer8%
- Bellroy7%
- Vetoo5%
Id Card Holder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Id Card Holder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- id card holder52K/yr
- badge holder20K/yr
- id holder14K/yr
- access card holder9K/yr
- id card holder with lanyard6K/yr
- lanyard card holder8K/yr
What reviews say buyers love and hate about Id Card Holder
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good quality”
“practical for daily use”
“It holds ok”
“Works as expected”
“The idea and design are good,”
What buyers complain about
85% of reviews“Horrible quality”
“Its expensive”
“Not genuine leather as advertised”
“The stitching was all out when I received”
“the material is not as expected”
Id Card Holder return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Id Card Holder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
