id card holder
Worth a lookShows a sweet-spot price point ($49.82 avg), but prices mostly outside the sweet spot ($1.80–$265.83) keeps it on the watch list.
Avg price
Great$49.82avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,997.64avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$163K$163K/yr · 109K searches
Price range
Okay$1.80–$265.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, id card holder is a $163K/yr Amazon United Arab Emirates market (109K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
id card holder market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $149K–$199K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #148
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 52%
- Out of stock
- 4.6%
- Avg brand age
- 37 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
55
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
49%
Top 20: 96%
Open market
27%
- Generic22%
- DUPENCD19%
- Odluzy11%
- Teskyer8%
- Bellroy7%
- Vetoo5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top id card holder search terms
- id card holder52K/yr
- badge holder20K/yr
- id holder14K/yr
- access card holder9K/yr
- id card holder with lanyard6K/yr
- lanyard card holder8K/yr
Top id card holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DUPENCD 2 Pack Badge Holders Vertical PU Leather ID Badge Card Holder with 1 Clear ID Window with Detachable Neck Lanyard Strap and Retractable Badge Reel ID Card Holders Set
DUPENCD$12.794.3★7,048 rev
Odluzy Clear Vertical Hard Plastic ID Card Holder Hard Plastic Badge Holder with Easy Access Thumb Slot & Chain Holes ID Credit Card Protector Pack of 2
Odluzy$10.474.1★127 rev
Leather Badge Holder with Lanyard 1 Clear ID Window and 3 Card Slots with Secure Snap Button Cover 1 Zipper Wallet Pocket 1 Durable Nylon Lanyard for Offices ID School ID Credit Cards Driver Licence
Teskyer$47.434.6★6,420 rev
Retractable Badge Holders Durable Badge Reel Key Chain Tactical ID Card Holder with 31.5 Retractable Badge Reel Black
Generic$1.804.2★96 rev
Retractable Badge Holder with Carabiner Clip Heavy Duty ID Card Holder with 80cm Steel Cable Tactical Badge Reel Key Chain Black
Generic$33.185.0★1 rev
Newest
by launch date
6 PCS Retractable ID Badge Holder Reel with Metal Belt Clip Heavy Duty Badge Reels for ID Cards Keys & Keycards Retractable Badge Holder for Office Nurses & Teachers (White)
Generic$19.521 rev
Retractable Badge Holder with Carabiner Clip Heavy Duty ID Card Holder with 80cm Steel Cable Tactical Badge Reel Key Chain Black
Generic$33.181 rev
Heavy Duty Retractable Badge Holder with Lanyard Vertical Hard ID Card Case with Privacy Flip Adjustable Breakaway Cotton Neck Strap & Badge Reel for Nurses Teachers Office (Black Portrait)
Generic$38.011 rev
PU Leather ID Card Holder with Retractable Reel and Lanyard Ideal for Work School and Office Staff (Black)
Generic$9.701 rev
Professional UAE Falcon Badge Reel Silver Metal Retractable ID Holder.
Generic$38.670 rev
Trending
90-day click momentum6 PCS Retractable ID Badge Holder Reel with Metal Belt Clip Heavy Duty Badge Reels for ID Cards Keys & Keycards Retractable Badge Holder for Office Nurses & Teachers (White)
Generic$19.525.0★
RFID Blocking Sleeves 7 Pack - 6 Credit Card Protector Sleeves and 1 Passport Holder Color Coded Identity Theft Protection for Credit Cards and Passport Slim Waterproof Travel Accessories
Boxiki Travel$38.894.6★
Bellroy Card Slip (minimalist leather card holder with space for up to 4 cards) - NeonGreen
Bellroy$238.964.5★
Empire Card Holder for Men and Women RFID/NFC Blocking Credit Card Wallet Small Slim Minimalist Sparkle Pink Card Wallet
EMPIRE TRADING & COMMERCE$17.124.2★
Bellroy Under Cover (slimline leather card wallet/holder with card storage quick access slot plus space for folded bills) - Mustard
Bellroy$265.834.5★
What buyers say about id card holder
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“practical for daily use”
“It holds ok”
“Works as expected”
“The idea and design are good,”
What buyers complain about
“Horrible quality”
“Its expensive”
“Not genuine leather as advertised”
“The stitching was all out when I received”
“the material is not as expected”
“durability was disappointing”
“At first the badge holder looked strong”
“Retraction Mechanism Failed Quickly”
Top return reasons
Common questions
- Is id card holder profitable to sell on Amazon United Arab Emirates?
- The niche generates $163K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the id card holder niche?
- 16 brands and 55 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in id card holder?
- Top complaints mined from reviews: الجودة الشاملة, القيمة مقابل المال, جودة الجلد. The return rate is 1.9%.
- When does demand for id card holder peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the id card holder niche?
- Listings span $1.80–$265.83; the average listing price is $49.82 (sweet spot $15–$100). The average incumbent carries 1,998 reviews — the moat a new listing must climb.