Harry Potter
FailBuyers convert on only 1.1% of searches, so Harry Potter is a Fail.
- Flapen Score
- 42 / 100Ranks 161 of 214 Fashion niches · −7 vs the category median of 4942
- Market size
- $208K/yr205K searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 46%top-5 click share · 14 brands · 77 sellers
Flapen Score
Harry Potter against its category
The dotted line is the Fashion average. Past it, Harry Potter is stronger. Inside it, weaker.
Market
The Harry Potter market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Harry Potter 205K times last year and spent an estimated $208K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $208K a year.
- Searches, last 12 months
- 205K
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $208Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- harry potter172K searches a year
02 · Price
A sale here is worth $93.79.
Listings sell for $93.79 on average, from $8.23 to $499.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $93.79 that is $0 to $9K a year per listing.
- Average price
- $93.79inside the $15 to $100 sweet spot
- Price range
- $8.23–$499.75
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 1.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #425 within Fashion. It carries 3,635 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 7.3%
- Average rank
- #425in Fashion
- Average rating
- 4.60 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,635per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Harry Potter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HARRY POTTER Stationery Set Writing Paper Notebook Wand Pen Stickers Envelopes Gift Idea for Girl Boy + Souvenir Box
- Price
- $93.29
- Rating
- 4.7/5
- Reviews
- 2,691
- Age
- 4y ago

Harry Potter Warner Bros. Mens T-Shirt Cardinal L
- Price
- $83.30
- Rating
- 4.6/5
- Reviews
- 778
- Age
- 5y ago

Harry Potter Secret Diary Stationery With Lockable Journal Notebook And Invisible Ink Magic Pen | Fun Stationery Set Gifts For Girls Or Boys
- Price
- $65.45
- Rating
- 4.7/5
- Reviews
- 8,096
- Age
- 4y ago

Get Trend Harry Potter Cross Body Bag Girls Teens Travel Bag Multiple Compartments Hogwarts for Phone Money Shopping Sports Holiday Women (Black Harry Potter)
- Price
- $72.66
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 1y ago

Harry Potter Wand Pen Levitating Writing Pen Floating Office Desk Accessories Ballpoint Stationery with Stand Hogwarts Gifts
- Price
- $66.15
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 1y ago
Trending
90-day click momentum
Harry Potter Warner Bros. Mens T-Shirt Cardinal L
- Price
- $83.30
- Rating
- 4.6/5
- Reviews
- 778
- Age
- 5y ago

LEGO Harry Potter Enchanted Flying Ford Anglia - Car Model Kit with Harry Ron & Hedwig Figures - Gift for 14+ Year Old Girls Boys & Teenage Fans - 76470
- Price
- $215.07
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 6mo ago

LEGO Harry Potter Chomping Monster Book Of Monsters Interactive Toy with Pull-Back Motor & Chomping Mouth incl. Neville Longbottom Minifigure - Gift for 9+ Year Old Boys Girls & Fans - 76449
- Price
- $218.50
- Rating
- 4.8/5
- Reviews
- 1,424
- Age
- 1y ago

Harry Potter - Platform 9 3/4 - Rubber Keychain Multi-colored One Size
- Price
- $20.28
- Rating
- 4.6/5
- Reviews
- 1,487
- Age
- 10y ago

Get Trend Harry Potter Cross Body Bag Girls Teens Travel Bag Multiple Compartments Hogwarts for Phone Money Shopping Sports Holiday Women (Black Harry Potter)
- Price
- $72.66
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 1y ago
Newest
by launch date
LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Toy - Collectible Patronus Hermione & Draco Malfoy Minifigures with Wands & a Spinning Wheel - Gift for 7+ Year Old Girls & Boys - 76460
- Price
- $54.38
- Rating
- 4.7/5
- Reviews
- 535
- Age
- 6mo ago

LEGO Harry Potter Enchanted Flying Ford Anglia - Car Model Kit with Harry Ron & Hedwig Figures - Gift for 14+ Year Old Girls Boys & Teenage Fans - 76470
- Price
- $215.07
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 6mo ago

LEGO Harry Potter Chomping Monster Book Of Monsters Interactive Toy with Pull-Back Motor & Chomping Mouth incl. Neville Longbottom Minifigure - Gift for 9+ Year Old Boys Girls & Fans - 76449
- Price
- $218.50
- Rating
- 4.8/5
- Reviews
- 1,424
- Age
- 1y ago

Get Trend Harry Potter Cross Body Bag Girls Teens Travel Bag Multiple Compartments Hogwarts for Phone Money Shopping Sports Holiday Women (Black Harry Potter)
- Price
- $72.66
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 1y ago

Harry Potter Socks Men Pack of 5
- Price
- $95.62
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
77
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
15%
- Harry Potter57%
- LEGO8%
- Get Trend7%
- YUSEN5%
- Maped4%
- Owala3%
- Open — no brand owns it (8 brands, 15%)
Demand
Harry Potter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Harry Potter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harry potter172K/yr
- harry potter gifts26K/yr
- هاري بوتر7K/yr
Reviews and returns
What reviews say buyers love and hate about Harry Potter
We read the reviews and the return reasons for every product selling here.
“Very poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter questions
Answered from the same tracked data.









