harry potter
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$93.79avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay$208K$208K/yr · 205K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,634.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$8.23–$499.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, harry potter is a $208K/yr Amazon United Arab Emirates market (205K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
harry potter market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $188K–$234K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #425
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 7.3%
- Avg brand age
- 56 months
- Avg seller age
- 43 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
77
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
15%
- Harry Potter57%
- LEGO8%
- Get Trend7%
- YUSEN5%
- Maped4%
- Owala3%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top harry potter search terms
- harry potter172K/yr
- harry potter gifts26K/yr
- هاري بوتر7K/yr
Top harry potter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HARRY POTTER Stationery Set Writing Paper Notebook Wand Pen Stickers Envelopes Gift Idea for Girl Boy + Souvenir Box
Harry Potter$93.294.7★2,691 rev
Harry Potter Warner Bros. Mens T-Shirt Cardinal L
Harry Potter$83.304.6★778 rev
Harry Potter Secret Diary Stationery With Lockable Journal Notebook And Invisible Ink Magic Pen | Fun Stationery Set Gifts For Girls Or Boys
Harry Potter$65.454.7★8,096 rev
Get Trend Harry Potter Cross Body Bag Girls Teens Travel Bag Multiple Compartments Hogwarts for Phone Money Shopping Sports Holiday Women (Black Harry Potter)
Get Trend$72.664.7★188 rev
Harry Potter Wand Pen Levitating Writing Pen Floating Office Desk Accessories Ballpoint Stationery with Stand Hogwarts Gifts
Harry Potter$66.154.6★227 rev
Newest
by launch date
LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Toy - Collectible Patronus Hermione & Draco Malfoy Minifigures with Wands & a Spinning Wheel - Gift for 7+ Year Old Girls & Boys - 76460
LEGO$54.38535 rev
LEGO Harry Potter Enchanted Flying Ford Anglia - Car Model Kit with Harry Ron & Hedwig Figures - Gift for 14+ Year Old Girls Boys & Teenage Fans - 76470
LEGO$215.07150 rev
LEGO Harry Potter Chomping Monster Book Of Monsters Interactive Toy with Pull-Back Motor & Chomping Mouth incl. Neville Longbottom Minifigure - Gift for 9+ Year Old Boys Girls & Fans - 76449
LEGO$218.501,424 rev
Get Trend Harry Potter Cross Body Bag Girls Teens Travel Bag Multiple Compartments Hogwarts for Phone Money Shopping Sports Holiday Women (Black Harry Potter)
Get Trend$72.66188 rev
Harry Potter Socks Men Pack of 5
Harry Potter$95.6254 rev
Trending
90-day click momentumHarry Potter Warner Bros. Mens T-Shirt Cardinal L
Harry Potter$83.304.6★
LEGO Harry Potter Enchanted Flying Ford Anglia - Car Model Kit with Harry Ron & Hedwig Figures - Gift for 14+ Year Old Girls Boys & Teenage Fans - 76470
LEGO$215.074.7★
LEGO Harry Potter Chomping Monster Book Of Monsters Interactive Toy with Pull-Back Motor & Chomping Mouth incl. Neville Longbottom Minifigure - Gift for 9+ Year Old Boys Girls & Fans - 76449
LEGO$218.504.8★
Harry Potter - Platform 9 3/4 - Rubber Keychain Multi-colored One Size
Harry Potter$20.284.6★
Get Trend Harry Potter Cross Body Bag Girls Teens Travel Bag Multiple Compartments Hogwarts for Phone Money Shopping Sports Holiday Women (Black Harry Potter)
Get Trend$72.664.7★
What buyers say about harry potter
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Nice and good for decoration”
“cards inside ok”
“As per image”
What buyers complain about
“Very poor quality”
“the stitching is not neat on the product”
“Does not do justice to the picture”
“the size is not great too”
Top return reasons
Common questions
- Is harry potter profitable to sell on Amazon United Arab Emirates?
- The niche generates $208K/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the harry potter niche?
- 14 brands and 77 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in harry potter?
- Top complaints mined from reviews: الجودة الشاملة, غرزة/إنهاء/تلميع, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 1.8%.
- When does demand for harry potter peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the harry potter niche?
- Listings span $8.23–$499.75; the average listing price is $93.79 (sweet spot $15–$100). The average incumbent carries 3,635 reviews — the moat a new listing must climb.