halloween masks
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($12K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$47.94avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great$5.02–$90.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great316.71avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Returns
Bad7.5%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 42K searches
According to Flapen's Amazon United Arab Emirates niche tracking, halloween masks is a $12K/yr Amazon United Arab Emirates market (42K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
halloween masks market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $36K–$48K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #541
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 33%
- Out of stock
- 28.7%
- Avg brand age
- 47 months
- Avg seller age
- 66 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
42
Top-5 brand share
48%
Top 20: 100%
Top-5 click share
48%
Top 20: 100%
Open market
46%
- MOLEZU14%
- Quligeta9%
- PartyHop9%
- jinrio8%
- Irovami7%
- LESUFINE7%
Demand
Weekly Amazon search volume, last 38 weeks — +13.5% search growth over the last 90 days.Top halloween masks search terms
- scary mask10K/yr
- halloween mask17K/yr
- halloween masks15K/yr
Top halloween masks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MOLEZU Vampire Mask Zombie Head Mask for Adult Scary Horror Creepy Demon Monster Mask for Halloween Costume Party.
MOLEZU$44.904.0★1,029 rev
Quligeta Hophen Scary Halloween Mask Terror Ghost Devil Mask Dance Party Scary Biochemical Alien Zombie Caps Mask
Quligeta$43.204.4★3,026 rev
PartyHop Scary Momo Mask Creepy Halloween Latex Cosplay Costume for Kids and Adult Multicolor M
PartyHop$75.424.3★449 rev
JINRIO Realistic Alien Mask Creepy Halloween Masks For Adult Latex Full Head Party Props Costume
jinrio$49.952.4★13 rev
Irovami H-alloween Creepy M-ask Adults Smiling Demon Scary Ghost Festivals Face Cover Costume Party Prop
Irovami$44.842.0★4 rev
Newest
by launch date
Halloween Face Mask Horror Style Costume Mask
Celebrationz$5.020 rev
PARTY TIME - 1 Piece White Screaming Ghost Mask Halloween Cosplay Mask Horror Props for Halloween Festival Party Favors Decoration
Generic$30.500 rev
Masfrida Call of Duty Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)
Masfrida$90.94343 rev
GHONLZIN Halloween Terror Mask Horror Nun Mask Halloween Horror Latex Mask with Scarf Full Face Helmet Halloween Party Accessories Monster Creepy Party Decoration
GHONLZIN$74.1996 rev
TAPIT Michael Myers Mask Halloween Scary Mask Horror Masquerade Cosplay Party Props Mask for Adults Realistic Horror Killer Latex Mask Full Head Masks (A)
TAPIT$38.7019 rev
Trending
90-day click momentum
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size mask style1)
Masfrida$59.944.3★
Masfrida Call of Duty Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)
Masfrida$90.944.3★
Ghost Skull Mask Full Face Unisex For War Game Outdoor Sport Halloween Cosplay Mask-d One size
Masfrida$87.944.3★
PARTY TIME - 1 Piece White Screaming Ghost Mask Halloween Cosplay Mask Horror Props for Halloween Festival Party Favors Decoration
Generic$30.500.0★
AUTOYSUR Halloween Clown Mask Horror IT Mask Scary Joker Mask Costume Party Festival Cosplay Prop Decoration for Adult (A)
AUTOYSUR$37.432.6★
What buyers say about halloween masks
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is halloween masks profitable to sell on Amazon United Arab Emirates?
- The niche generates $12K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the halloween masks niche?
- 18 brands and 42 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 48% of demand.
- What does it cost to enter the halloween masks niche?
- Listings span $5.02–$90.94; the average listing price is $47.94 (sweet spot $15–$100). The average incumbent carries 317 reviews — the moat a new listing must climb.