halloween costume
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$64.88avg listing price — sweet spot $15–$100
Price range
Great$15.61–$122.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.8%90-day search growth — must beat 0% to launch
Review moat
Good1,144.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$0$0/yr · 380K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, halloween costume is a $0/yr Amazon United Arab Emirates market (380K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
halloween costume market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $130K–$162K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #263
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 40.1%
- Avg brand age
- 45 months
- Avg seller age
- 66 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
39
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
23%
- Generic47%
- Oludkeph10%
- JuSoS6%
- IHGYT5%
- Wishliker5%
- Makfacp4%
Demand
Weekly Amazon search volume, last 40 weeks — +36.8% search growth over the last 90 days.Top halloween costume search terms
- costume39K/yr
- costumes9K/yr
- costume for women12K/yr
- halloween costume163K/yr
- costume adult8K/yr
- halloween costume women73K/yr
- halloween costumes29K/yr
- halloween costume adult9K/yr
- halloween costumes women7K/yr
- halloween costume men25K/yr
Top halloween costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6 Pcs Kids Costume for Boys Girls Adults Set Punk Rocker Role Play Dress Up Accessories Suitable for Boys and Girls Disco Halloween Birthday Party (Mix Unisex size)
Generic$37.544.1★11 rev
Oludkeph Womens Bunny Costume Outfit Anime Lingerie Cosplay Japanese Cute Hoodie Bodysuit (White Pink 1 One Size)
Oludkeph$75.624.6★4 rev
Japanese Traditional Dress Kimono Robe Japanese Kimono Costume for 6+Year Kid Girls Traditional Yukata Dress with Silk Fan - Stage Performance Halloween Cosplay(Pink 130)
Generic$78.713.3★5 rev
JuSoS Inflatable Alien Costume Party Fancy Dress Cosplay Outfit Green Alien Carrying Human Costume Inflatable Funny Blow Up Suit Cosplay for Party
JuSoS$83.954.3★46 rev
IHGYT Inflatable Masquerade Costume Full Body Suit Air Blow up Costumes Fancy Dress Ball Party Christmas Carry Funny Cosplay Halloween Carnival Jumpsuit Suit Outfit Green One Size
IHGYT$88.274.4★946 rev
Newest
by launch date
Super Brothers Costume for Mens Halloween Cosplay Mario Costume Adult Cartoon Outfits with Caps and Beard Accessory (Green 160)
TAPIT$37.694 rev
ZONEY Chinese Traditional Hanfu Costume Girl Ancient Han Dynasty Dress Oriental Princess Dress Lady Elegance Tang Dynasty Dance Wear (Blue 100-115CM)
ZONEY$65.613 rev
BrainGiggles Money Heist Costume Red Jumpsuit with Salvador Dali Mask and Gloves Unisex Halloween Cosplay Outfit for Men Women Carnival Book Day Fancy Dress Full Set TV Show (Adults (3x-Large))
BrainGiggles$79.394 rev
Japanese Traditional Dress Kimono Robe Japanese Kimono Costume for 6+Year Kid Girls Traditional Yukata Dress with Silk Fan - Stage Performance Halloween Cosplay(Pink 130)
Generic$78.715 rev
Kids Costumes for Girls Kimono Robe for 6+Year Girls Japanese Traditional Dresses Yukata Dress with Hand Fan for Birthday Halloween Cosplay Gift for Birthday Graduation Christmas Back to School 150
Generic$78.215 rev
Trending
90-day click momentum
BIQIQI 80s Outfit Womens Retro Tracksuit Costume 80s 90s Clothing Costume Accessories Clothes Jersey Leggings Headband Bracelets Leg Warmers Earrings Belt Bag (Red M)
BIQIQI$84.594.0★
Kids Costumes for Girls Kimono Robe for 6+Year Girls Japanese Traditional Dresses Yukata Dress with Hand Fan for Birthday Halloween Cosplay Gift for Birthday Graduation Christmas Back to School 150
Generic$78.213.3★
Japanese Traditional Dress Kimono Robe Japanese Kimono Costume for 6+Year Kid Girls Traditional Yukata Dress with Silk Fan - Stage Performance Halloween Cosplay(Pink 130)
Generic$78.713.3★
ZONEY Chinese Traditional Hanfu Costume Girl Ancient Han Dynasty Dress Oriental Princess Dress Lady Elegance Tang Dynasty Dance Wear (Blue 100-115CM)
ZONEY$65.614.5★
NC Halloween Dress Sexy Lingerie Queen Dress Uniform Temptation Role Playing
NC$15.610.0★
What buyers say about halloween costume
What buyers praise and complain about, mined from review topics.What buyers love
“It's good quality”
Top return reasons
Common questions
- Is halloween costume profitable to sell on Amazon United Arab Emirates?
- The niche generates $0/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the halloween costume niche?
- 15 brands and 39 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
- What does it cost to enter the halloween costume niche?
- Listings span $15.61–$122.95; the average listing price is $64.88 (sweet spot $15–$100). The average incumbent carries 1,145 reviews — the moat a new listing must climb.