Gold
FailBuyers convert on only 0.1% of searches, so Gold is a Fail.
- Flapen Score
- 39 / 100Ranks 179 of 214 Fashion niches · −10 vs the category median of 4939
- Market size
- $61K/yr118K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 37%top-5 click share · 15 brands · 32 sellers
Flapen Score
Gold against its category
The dotted line is the Fashion average. Past it, Gold is stronger. Inside it, weaker.
Market
The Gold market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Gold 118K times last year and spent an estimated $61K. The top 5 brands take 69% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $61Ka year
- Top search term
- gold81K searches a year
02 · Price
A sale here is worth $368.84.
Listings sell for $368.84 on average, from $21.04 to $1573.94. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $368.84 that is $0 to $37K a year per listing.
- Average price
- $368.84above the $15 to $100 sweet spot
- Price range
- $21.04–$1573.94
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$37K
- Returns
- 7.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #2,181 within Fashion. It carries 804 reviews at 3.96 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 95%
- Out of stock, average day
- 15.6%
- Average rank
- #2,181in Fashion
- Average rating
- 3.96 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 804per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Gold products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PAXLBF 18k Gold Necklace Thin Gold Chain Necklace for Women 18k Gold Jewelry Necklace Solid Gold Chain and Pendant Necklace for Her Anniversary Jewelry Present for Wife Gifts for Mother
- Price
- $467.85
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 1y ago

Pandora Barrel Clasp Snake Chain 14K Gold Plated Bracelet for Women 18 cm Size Yellow Gold
- Price
- $468.87
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 1y ago

18k Yellow Gold Necklace for Women Real 18 Carat Gold Jewelry for Wife Birthday Gifts for Mother Present for Her
- Price
- $475.55
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

TICVSS Four Leaf Clover Bracelet for Women 18K Gold Plated Stainless Steel Lucky 4 Leaf Link Bracelet Jewelry Gift for Women Medium Stainless Steel no gemstone
- Price
- $28.52
- Rating
- 4.2/5
- Reviews
- 1,144
- Age
- 2y ago

Lacoste Mens VIGOR Collection Pendant Necklace in Yellow Gold - 2040411
- Price
- $222.97
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago
Trending
90-day click momentum
PAXLBF 18k Gold Necklace Thin Gold Chain Necklace for Women 18k Gold Jewelry Necklace Solid Gold Chain and Pendant Necklace for Her Anniversary Jewelry Present for Wife Gifts for Mother
- Price
- $489.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Pandora Essence 14k Gold-plated broad open bangle 2
- Price
- $894.22
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

18K Gold Plated Necklace Womens Pendant Thin Gold Chain Necklace for Women Dainty Gold Pendant Valentines Day Anniversary Present Jewelry for Wife Mom
- Price
- $116.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

TICVSS Four Leaf Clover Bracelet for Women 18K Gold Plated Stainless Steel Lucky 4 Leaf Link Bracelet Jewelry Gift for Women Medium Stainless Steel no gemstone
- Price
- $28.52
- Rating
- 4.2/5
- Reviews
- 1,144
- Age
- 2y ago

Lacoste Mens VIGOR Collection Pendant Necklace in Yellow Gold - 2040411
- Price
- $222.97
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago
Newest
by launch date
24K Gold Necklace for Women Heart with Flower Pendant Necklace Jewellery Chain Length 16+2 Inch
- Price
- $1573.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Solid 18K Gold Necklace for Women Dainty Gold Necklace Real Gold Pendant Valentines Day Anniversary Present Jewelry for Wife Mom
- Price
- $465.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 12mo ago

18k Yellow Gold Necklace for Women Real 18 Carat Gold Jewelry for Wife Birthday Gifts for Mother Present for Her
- Price
- $475.55
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

18k Yellow Gold Necklace for Women Real 18 Carat Gold Jewelry for Wife Birthday Gifts for Mother Present for Her
- Price
- $523.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

PAXLBF 18k Gold Necklace Thin Gold Chain Necklace for Women 18k Gold Jewelry Necklace Solid Gold Chain and Pendant Necklace for Her Anniversary Jewelry Present for Wife Gifts for Mother
- Price
- $467.85
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
32
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
37%
Top 20: 79%
Open market
25%
- PAXLBF24%
- HONGYEMY12%
- PANDORA12%
- FAMEOYA11%
- Generic10%
- LIFETIME JEWELRY7%
Demand
Gold search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5× · 8 of 12 months tracked
Search terms
Top Gold search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold81K/yr
- 18k real gold jewellery for women12K/yr
- gold chain14K/yr
- ذهب11K/yr
Reviews and returns
What reviews say buyers love and hate about Gold
We read the reviews and the return reasons for every product selling here.
“not a bit of gold in it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold questions
Answered from the same tracked data.









