Skip to content

Fortnite

Fail

The top 5 brands take 97% of clicks, so Fortnite is a Fail.

Flapen Score
37
37 / 100
Ranks 192 of 214 Fashion niches · −12 vs the category median of 49
Market size
$117K/yr73K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
41%top-5 click share · 7 brands · 63 sellers

Flapen Score

Fortnite against its category

The dotted line is the Fashion average. Past it, Fortnite is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fortnite market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Fortnite 73K times last year and spent an estimated $117K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
1.0%
Market size, estimated
$117Ka year
Peak month
December2.0× the quietest month
Top search term
fortnite43K searches a year

02 · Price

A sale here is worth $165.61.

Listings sell for $165.61 on average, from $52.19 to $731.60. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $165.61 that is $0 to $17K a year per listing.

Average price
$165.61above the $15 to $100 sweet spot
Price range
$52.19–$731.60
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
2.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #867 within Fashion. It carries 1,192 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
94%
Out of stock, average day
1.7%
Average rank
#867in Fashion
Average rating
4.62 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,192per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Fortnite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

63

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

1%

  • LEGO56%
  • Fortnite27%
  • Get Trend9%
  • Paladone3%
  • EL-DYI CLOTHING2%
  • Nerf2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Fortnite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Fortnite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fortnite43K/yr
  • lego fortnite17K/yr
  • fortnite lego8K/yr
  • fortnite toys5K/yr

Reviews and returns

What reviews say buyers love and hate about Fortnite

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “القيمة مقابل المال”
100%of negative reviews mention “قوة”
2.0%of orders come back
“Broke”
A buyer, on “قوة”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Fortnite questions

Answered from the same tracked data.