- Flapen Score
- 37 / 100Ranks 192 of 214 Fashion niches · −12 vs the category median of 4937
- Market size
- $117K/yr73K searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 41%top-5 click share · 7 brands · 63 sellers
Flapen Score
Fortnite against its category
The dotted line is the Fashion average. Past it, Fortnite is stronger. Inside it, weaker.
Market
The Fortnite market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Fortnite 73K times last year and spent an estimated $117K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $117Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- fortnite43K searches a year
02 · Price
A sale here is worth $165.61.
Listings sell for $165.61 on average, from $52.19 to $731.60. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $165.61 that is $0 to $17K a year per listing.
- Average price
- $165.61above the $15 to $100 sweet spot
- Price range
- $52.19–$731.60
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 2.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #867 within Fashion. It carries 1,192 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 94%
- Out of stock, average day
- 1.7%
- Average rank
- #867in Fashion
- Average rating
- 4.62 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,192per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Fortnite products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Fortnite Battle Bus Toy - Video Game Vehicle Model Kit w/ 9 Character Minifigures and Accessories - Gaming Gift for 10+ Year Old Boys Girls & Teenage Fans - Holiday Treat - 77073
- Price
- $306.19
- Rating
- 4.8/5
- Reviews
- 2,119
- Age
- 1y ago

Fortnite Cap for Boys Yellow/Black
- Price
- $80.51
- Rating
- 4.8/5
- Reviews
- 331
- Age
- 1y ago

LEGO Fortnite Peely & Sparkplugs Camp Toy - incl. Wolf & Supply Llama Figures plus a Campfire & 3 Minifigures - Gift for 7+ Year Old Boys Girls & Gaming Fans - 77075
- Price
- $65.89
- Rating
- 4.8/5
- Reviews
- 652
- Age
- 1y ago

LEGO Fortnite Supply Llama Video Game Character Toy for Boys & Girls Building Set Makes a Great Kids Bedroom Decoration Collectible Birthday Gifts for Gamers 77071
- Price
- $122.08
- Rating
- 4.8/5
- Reviews
- 1,928
- Age
- 1y ago

Fortnite Accessory Loot Battle Box Green FNT0088
- Price
- $86.31
- Rating
- 3.5/5
- Reviews
- 643
- Age
- 7y ago
Trending
90-day click momentum
LEGO Fortnite Supply Drop Toy - Fishstick Leviathan & Ginger Gunner Minifigures plus Accessories incl. Slurp Juice - Gaming Decor - Gift for 10+ Year Old Boys Girls & Fans - 77080
- Price
- $165.97
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 1mo ago

LEGO Fortnite Rave Cave - Interactive Toy w/Theme Park Model & 6 Minifigures for Kids Room Decor - Gaming Gift for 12+ Year Old Boys Girls & Teenage Fans - 77082
- Price
- $731.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

LEGO Fortnite Tomatohead Toy - Interactive Figure w/Interior Restaurant - Kids Room or Desk Decor - Gaming Gift for 10+ Year Old Boys Girls & Fans - 77079
- Price
- $52.19
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1mo ago

LEGO Fortnite KIT Toy - Interactive Figure w/Power Claw Pickaxe & Spinning Wheel for Kids Room Decor - Gaming Gift for 12+ Year Old Boys Girls & Teenage Fans - 77081
- Price
- $431.96
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 1mo ago

Fortnite Cap for Boys Yellow/Black
- Price
- $80.51
- Rating
- 4.8/5
- Reviews
- 331
- Age
- 1y ago
Newest
by launch date
LEGO Fortnite Supply Drop Toy - Fishstick Leviathan & Ginger Gunner Minifigures plus Accessories incl. Slurp Juice - Gaming Decor - Gift for 10+ Year Old Boys Girls & Fans - 77080
- Price
- $165.97
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 1mo ago

LEGO Fortnite Rave Cave - Interactive Toy w/Theme Park Model & 6 Minifigures for Kids Room Decor - Gaming Gift for 12+ Year Old Boys Girls & Teenage Fans - 77082
- Price
- $731.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

LEGO Fortnite Tomatohead Toy - Interactive Figure w/Interior Restaurant - Kids Room or Desk Decor - Gaming Gift for 10+ Year Old Boys Girls & Fans - 77079
- Price
- $52.19
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1mo ago

LEGO Fortnite KIT Toy - Interactive Figure w/Power Claw Pickaxe & Spinning Wheel for Kids Room Decor - Gaming Gift for 12+ Year Old Boys Girls & Teenage Fans - 77081
- Price
- $431.96
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 1mo ago

LEGO Fortnite Mecha Team Leader Figure - Display Model Kit incl. a Sword & a Minifigure - Collectible Gift for Adult Video Gaming Fans - 77078
- Price
- $717.29
- Rating
- 4.8/5
- Reviews
- 155
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
63
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
41%
Top 20: 86%
Open market
1%
- LEGO56%
- Fortnite27%
- Get Trend9%
- Paladone3%
- EL-DYI CLOTHING2%
- Nerf2%
- Open — no brand owns it (1 brand, 1%)
Demand
Fortnite search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Fortnite search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fortnite43K/yr
- lego fortnite17K/yr
- fortnite lego8K/yr
- fortnite toys5K/yr
Reviews and returns
What reviews say buyers love and hate about Fortnite
We read the reviews and the return reasons for every product selling here.
“Broke”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fortnite questions
Answered from the same tracked data.









