fortnite
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,191.87avg incumbent reviews — the moat a new listing must climb
Avg price
Good$165.61avg listing price — sweet spot $15–$100
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Market size
Okay$117K$117K/yr · 73K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$52.19–$731.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, fortnite is a $117K/yr Amazon United Arab Emirates market (73K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
fortnite market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $124K–$166K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #867
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 68%
- Out of stock
- 1.7%
- Avg brand age
- 33 months
- Avg seller age
- 30 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
63
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
41%
Top 20: 86%
Open market
1%
- LEGO56%
- Fortnite27%
- Get Trend9%
- Paladone3%
- EL-DYI CLOTHING2%
- Nerf2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top fortnite search terms
- fortnite43K/yr
- lego fortnite17K/yr
- fortnite lego8K/yr
- fortnite toys5K/yr
Top fortnite products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO Fortnite Battle Bus Toy - Video Game Vehicle Model Kit w/ 9 Character Minifigures and Accessories - Gaming Gift for 10+ Year Old Boys Girls & Teenage Fans - Holiday Treat - 77073
LEGO$306.194.8★2,119 rev
Fortnite Cap for Boys Yellow/Black
Fortnite$80.514.8★331 rev
LEGO Fortnite Peely & Sparkplugs Camp Toy - incl. Wolf & Supply Llama Figures plus a Campfire & 3 Minifigures - Gift for 7+ Year Old Boys Girls & Gaming Fans - 77075
LEGO$65.894.8★652 rev
LEGO Fortnite Supply Llama Video Game Character Toy for Boys & Girls Building Set Makes a Great Kids Bedroom Decoration Collectible Birthday Gifts for Gamers 77071
LEGO$122.084.8★1,928 rev
Fortnite Accessory Loot Battle Box Green FNT0088
Fortnite$86.313.5★643 rev
Newest
by launch date
LEGO Fortnite Supply Drop Toy - Fishstick Leviathan & Ginger Gunner Minifigures plus Accessories incl. Slurp Juice - Gaming Decor - Gift for 10+ Year Old Boys Girls & Fans - 77080
LEGO$165.9745 rev
LEGO Fortnite Rave Cave - Interactive Toy w/Theme Park Model & 6 Minifigures for Kids Room Decor - Gaming Gift for 12+ Year Old Boys Girls & Teenage Fans - 77082
LEGO$731.602 rev
LEGO Fortnite Tomatohead Toy - Interactive Figure w/Interior Restaurant - Kids Room or Desk Decor - Gaming Gift for 10+ Year Old Boys Girls & Fans - 77079
LEGO$52.1915 rev
LEGO Fortnite KIT Toy - Interactive Figure w/Power Claw Pickaxe & Spinning Wheel for Kids Room Decor - Gaming Gift for 12+ Year Old Boys Girls & Teenage Fans - 77081
LEGO$431.9619 rev
LEGO Fortnite Mecha Team Leader Figure - Display Model Kit incl. a Sword & a Minifigure - Collectible Gift for Adult Video Gaming Fans - 77078
LEGO$717.29155 rev
Trending
90-day click momentumLEGO Fortnite Supply Drop Toy - Fishstick Leviathan & Ginger Gunner Minifigures plus Accessories incl. Slurp Juice - Gaming Decor - Gift for 10+ Year Old Boys Girls & Fans - 77080
LEGO$165.974.9★
LEGO Fortnite Rave Cave - Interactive Toy w/Theme Park Model & 6 Minifigures for Kids Room Decor - Gaming Gift for 12+ Year Old Boys Girls & Teenage Fans - 77082
LEGO$731.605.0★
LEGO Fortnite Tomatohead Toy - Interactive Figure w/Interior Restaurant - Kids Room or Desk Decor - Gaming Gift for 10+ Year Old Boys Girls & Fans - 77079
LEGO$52.194.7★
LEGO Fortnite KIT Toy - Interactive Figure w/Power Claw Pickaxe & Spinning Wheel for Kids Room Decor - Gaming Gift for 12+ Year Old Boys Girls & Teenage Fans - 77081
LEGO$431.964.8★
Fortnite Cap for Boys Yellow/Black
Fortnite$80.514.8★
What buyers say about fortnite
What buyers praise and complain about, mined from review topics.What buyers love
“Price was reasonable”
What buyers complain about
“Broke”
Top return reasons
Common questions
- Is fortnite profitable to sell on Amazon United Arab Emirates?
- The niche generates $117K/yr across 31 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the fortnite niche?
- 7 brands and 63 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in fortnite?
- Top complaints mined from reviews: قوة. The return rate is 2.0%.
- When does demand for fortnite peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the fortnite niche?
- Listings span $52.19–$731.60; the average listing price is $165.61 (sweet spot $15–$100). The average incumbent carries 1,192 reviews — the moat a new listing must climb.