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Football Shoes

Fail

Returns run at 31.5% of orders, so Football Shoes is a Fail.

Flapen Score
45
45 / 100
Ranks 134 of 214 Fashion niches · −4 vs the category median of 49
Market size
$197K/yr683K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
21%top-5 click share · 10 brands · 20 sellers

Flapen Score

Football Shoes against its category

The dotted line is the Fashion average. Past it, Football Shoes is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Shoes market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Football Shoes 683K times last year and spent an estimated $197K. The top 5 brands take 90% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months
683K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
0.2%
Market size, estimated
$197Ka year
Peak month
November1.9× the quietest month
Top search term
football shoes317K searches a year

02 · Price

A sale here is worth $125.66.

Listings sell for $125.66 on average, from $27.26 to $293.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $125.66 that is $0 to $13K a year per listing.

Average price
$125.66above the $15 to $100 sweet spot
Price range
$27.26–$293.31
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
31.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #154 within Fashion. It carries 105 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
77%
Out of stock, average day
15.8%
Average rank
#154in Fashion
Average rating
4.23 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
105per listing
Listings tracked
137

04 · Newcomers

Amazon counts 0 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
32
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Football Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

$0$4K$8K$12K$16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

21%

Top 20: 43%

Open market

5%

  • SKY WING38%
  • adidas29%
  • Nike8%
  • PUMA8%
  • SKY VIEW6%
  • Nivia5%
  • Open — no brand owns it (4 brands, 5%)

Demand

Football Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Football Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football shoes317K/yr
  • football boots57K/yr
  • nike football shoes41K/yr
  • football shoes kids41K/yr
  • adidas football shoes30K/yr
  • حذاء كرة قدم25K/yr
  • turf football shoes men17K/yr
  • football shoes for men24K/yr
  • soccer shoes21K/yr
  • football shoes nike18K/yr

Reviews and returns

What reviews say buyers love and hate about Football Shoes

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “الجودة الشاملة”
83%of negative reviews mention “الحجم الكلي”
31.5%of orders come back
“Size is too small form actually size”
A buyer, on “الحجم الكلي”83% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Football Shoes questions

Answered from the same tracked data.