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Flip Flops

Maybe

The top 5 products take only 18% of clicks. But buyers convert on only 1.0% of searches, so Flip Flops is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 214 Fashion niches · +5 vs the category median of 49
Market size
$288K/yr441K searches / yr
90-day growth
+67.8%search demand this quarter
Competition
18%top-5 click share · 23 brands · 64 sellers

Flapen Score

Flip Flops against its category

The dotted line is the Fashion average. Past it, Flip Flops is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flip Flops market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Flip Flops 441K times last year and spent an estimated $288K. The top 5 brands take 88% of clicks. Demand peaks in Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.

Searches, last 12 months
441K
Growth, 90 days vs prior 90
+67.8%
Conversion, latest week
1.0%
Market size, estimated
$288Ka year
Peak month
July2.1× the quietest month
Top search term
havaianas for women179K searches a year

02 · Price

A sale here is worth $68.16.

Listings sell for $68.16 on average, from $10.29 to $136.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $68.16 that is $0 to $7K a year per listing.

Average price
$68.16inside the $15 to $100 sweet spot
Price range
$10.29–$136.62
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
6.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #163 within Fashion. It carries 6,122 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#163in Fashion
Average rating
4.39 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,122per listing
Listings tracked
132

04 · Newcomers

Amazon counts 0 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Flip Flops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

$0$6K$12K$17K$23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

64

Top-5 brand share

88%

Top 20: 99%

Top-5 click share

18%

Top 20: 44%

Open market

10%

  • Havaianas70%
  • Ipanema7%
  • CRESSI6%
  • slunza3%
  • Ripord2%
  • AMICA2%
  • Open — no brand owns it (17 brands, 10%)

Demand

Flip Flops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Flip Flops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • havaianas for women179K/yr
  • havaianas68K/yr
  • flip flop for women73K/yr
  • flip flops30K/yr
  • beach slippers for women14K/yr
  • flip flop15K/yr
  • flip flops for women13K/yr
  • havaianas for women 37/3816K/yr
  • شبشب11K/yr
  • havaianas for women 39/4011K/yr

Reviews and returns

What reviews say buyers love and hate about Flip Flops

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “الحجم الكلي”
53%of negative reviews mention “الحجم الكلي”
6.7%of orders come back
“too small”
A buyer, on “الحجم الكلي”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Flip Flops questions

Answered from the same tracked data.