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Fitflop Men

Fail

Buyers convert on only 0.4% of searches, so Fitflop Men is a Fail.

Flapen Score
37
37 / 100
Ranks 192 of 214 Fashion niches · −12 vs the category median of 49
Market size
$116K/yr131K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
27%top-5 click share · 9 brands · 21 sellers

Flapen Score

Fitflop Men against its category

The dotted line is the Fashion average. Past it, Fitflop Men is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fitflop Men market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Fitflop Men 131K times last year and spent an estimated $116K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
0.4%
Market size, estimated
$116Ka year
Top search term
fitflop men115K searches a year

02 · Price

A sale here is worth $200.28.

Listings sell for $200.28 on average, from $38.21 to $399.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $200.28 that is $0 to $20K a year per listing.

Average price
$200.28above the $15 to $100 sweet spot
Price range
$38.21–$399.74
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
9.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #355 within Fashion. It carries 428 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
95%
Out of stock, average day
25.2%
Average rank
#355in Fashion
Average rating
4.16 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
428per listing
Listings tracked
76

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Fitflop Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

$0$2K$5K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

21

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

27%

Top 20: 60%

Open market

2%

  • FitFlop83%
  • FitVille7%
  • NDURE4%
  • CRESSI3%
  • MOGU MAOMAO1%
  • Generic1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Fitflop Men search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Fitflop Men

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “الراحة الشاملة”
25%of negative reviews mention “الراحة الشاملة”
9.4%of orders come back
“not that comfortable”
A buyer, on “الراحة الشاملة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fitflop Men questions

Answered from the same tracked data.