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Dubai

Maybe

Returns run at only 0.2% of orders. But buyers convert on only 0.6% of searches, so Dubai is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 214 Fashion niches · +9 vs the category median of 49
Market size
$76K/yr293K searches / yr
90-day growth
+23.5%search demand this quarter
Competition
26%top-5 click share · 38 brands · 71 sellers

Flapen Score

Dubai against its category

The dotted line is the Fashion average. Past it, Dubai is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dubai market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dubai 293K times last year and spent an estimated $76K. The top 5 brands take 57% of clicks. Demand peaks in Aug–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
+23.5%
Conversion, latest week
0.6%
Market size, estimated
$76Ka year
Peak month
August1.9× the quietest month
Top search term
dubai238K searches a year

02 · Price

A sale here is worth $41.26.

Listings sell for $41.26 on average, from $3.91 to $271.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $41.26 that is $0 to $4K a year per listing.

Average price
$41.26inside the $15 to $100 sweet spot
Price range
$3.91–$271.31
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #330 within Fashion. It carries 77 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
90%
Out of stock, average day
10.4%
Average rank
#330in Fashion
Average rating
4.46 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
77per listing
Listings tracked
78

04 · Newcomers

Amazon counts 1 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
32
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dubai products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

38 falling

Sellers

71

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

26%

Top 20: 58%

Open market

39%

  • aishini21%
  • Glorious Avenue12%
  • Generic11%
  • SAHENITEANA8%
  • Bait Al Noor Gifts Trading4%
  • kipfy4%

Demand

Dubai search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Dubai search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dubai238K/yr
  • dubai souvenirs28K/yr
  • dubai souvenir9K/yr
  • dubai gifts6K/yr
  • souvenir6K/yr
  • dubai souvenirs gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Dubai

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “غرض الهدية”
33%of negative reviews mention “الذوق العام”
0.2%of orders come back
“Tastes like wax”
A buyer, on “الذوق العام”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dubai questions

Answered from the same tracked data.