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Columbia Shoes Men

Fail

Returns run at 15.8% of orders, so Columbia Shoes Men is a Fail.

Flapen Score
38
38 / 100
Ranks 187 of 214 Fashion niches · −11 vs the category median of 49
Market size
$101K/yr239K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
18%top-5 click share · 20 brands · 48 sellers

Flapen Score

Columbia Shoes Men against its category

The dotted line is the Fashion average. Past it, Columbia Shoes Men is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Columbia Shoes Men market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Columbia Shoes Men 239K times last year and spent an estimated $101K. The top 5 brands take 85% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
0.2%
Market size, estimated
$101Ka year
Top search term
columbia shoes men114K searches a year

02 · Price

A sale here is worth $211.23.

Listings sell for $211.23 on average, from $16.31 to $471.28. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $211.23 that is $0 to $21K a year per listing.

Average price
$211.23above the $15 to $100 sweet spot
Price range
$16.31–$471.28
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
15.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #589 within Fashion. It carries 1,750 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
97%
Out of stock, average day
14.5%
Average rank
#589in Fashion
Average rating
4.41 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,750per listing
Listings tracked
150

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Columbia Shoes Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

48

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

18%

Top 20: 38%

Open market

12%

  • Columbia68%
  • adidas6%
  • Merrell6%
  • OUTVENTURE3%
  • TcIFE3%
  • FitVille2%
  • Open — no brand owns it (14 brands, 12%)

Demand

Columbia Shoes Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.1× · 9 of 12 months tracked

Search terms

Top Columbia Shoes Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • columbia shoes men114K/yr
  • hiking shoes for men49K/yr
  • columbia shoes21K/yr
  • hiking shoes19K/yr
  • columbia men shoes13K/yr
  • waterproof shoes for men12K/yr
  • trekking shoes for men10K/yr

Reviews and returns

What reviews say buyers love and hate about Columbia Shoes Men

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الوزن خفيف”
33%of negative reviews mention “ملاءمة التمارين الرياضية”
15.8%of orders come back
“Not good for 25k+ steps”
A buyer, on “ملاءمة التمارين الرياضية”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Columbia Shoes Men questions

Answered from the same tracked data.