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Coat for Women

Fail

Demand is soft, at -60.4% this quarter, so Coat for Women is a Fail.

Flapen Score
39
39 / 100
Ranks 179 of 214 Fashion niches · −10 vs the category median of 49
Market size
$20K/yr134K searches / yr
90-day growth
-60.4%search demand this quarter
Competition
28%top-5 click share · 39 brands · 155 sellers

Flapen Score

Coat for Women against its category

The dotted line is the Fashion average. Past it, Coat for Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coat for Women market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Coat for Women 134K times last year and spent an estimated $20K. The top 5 brands take 54% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -60.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-60.4%
Conversion, latest week
0.1%
Market size, estimated
$20Ka year
Top search term
trench coat women16K searches a year

02 · Price

A sale here is worth $124.22.

Listings sell for $124.22 on average, from $20.33 to $327.70. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $124.22 that is $0 to $12K a year per listing.

Average price
$124.22above the $15 to $100 sweet spot
Price range
$20.33–$327.70
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
15.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #45 within Fashion. It carries 921 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
91%
Out of stock, average day
4.2%
Average rank
#45in Fashion
Average rating
4.02 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
921per listing
Listings tracked
81

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Coat for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$400$801$1K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

39 rising

Sellers

155

Top-5 brand share

54%

Top 20: 86%

Top-5 click share

28%

Top 20: 56%

Open market

42%

  • PROPFE30%
  • Fankle11%
  • Generic5%
  • Starryflashing_Women Coat4%
  • JFYZLT4%
  • Cicy Bell4%

Demand

Coat for Women search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Coat for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trench coat women16K/yr
  • coat13K/yr
  • coat for women19K/yr
  • winter jacket women10K/yr
  • winter jacket for women15K/yr
  • winter coat for women19K/yr
  • long coat for women10K/yr
  • trench coat5K/yr
  • جاكيت نسائي شتوي20K/yr
  • winter jackets for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Coat for Women

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “الحجم الكلي”
15.8%of orders come back
“Will suit with all styles of dresses”
A buyer, on “الحجم الكلي”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Coat for Women questions

Answered from the same tracked data.