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Blanket Hoodie

Fail

Shoppers spend only $29K a year here, so Blanket Hoodie is a Fail.

Flapen Score
45
45 / 100
Ranks 134 of 214 Fashion niches · −4 vs the category median of 49
Market size
$29K/yr36K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
43%top-5 click share · 18 brands · 107 sellers

Flapen Score

Blanket Hoodie against its category

The dotted line is the Fashion average. Past it, Blanket Hoodie is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blanket Hoodie market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Blanket Hoodie 36K times last year and spent an estimated $29K. The top 5 brands take 59% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
1.2%
Market size, estimated
$29Ka year
Top search term
blanket hoodie16K searches a year

02 · Price

A sale here is worth $69.91.

Listings sell for $69.91 on average, from $24.47 to $140.90. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $69.91 that is $0 to $7K a year per listing.

Average price
$69.91inside the $15 to $100 sweet spot
Price range
$24.47–$140.90
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #22 within Fashion. It carries 853 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#22in Fashion
Average rating
4.46 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
853per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Blanket Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

107

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

33%

  • Kanguru14%
  • YelaJoy13%
  • LYSSJBH13%
  • Seogva10%
  • KPBLIS9%
  • EAHOME8%

Demand

Blanket Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 8.0× · 8 of 12 months tracked

Search terms

Top Blanket Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blanket hoodie16K/yr
  • wearable blanket11K/yr
  • hoodie blanket9K/yr

Reviews and returns

What reviews say buyers love and hate about Blanket Hoodie

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “الراحة الشاملة”
2.4%of orders come back
“super cozy and comfy”
A buyer, on “الراحة الشاملة”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Blanket Hoodie questions

Answered from the same tracked data.