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Beanie

Fail

Demand is soft, at -54.3% this quarter, so Beanie is a Fail.

Flapen Score
45
45 / 100
Ranks 134 of 214 Fashion niches · −4 vs the category median of 49
Market size
$80K/yr74K searches / yr
90-day growth
-54.3%search demand this quarter
Competition
37%top-5 click share · 24 brands · 60 sellers

Flapen Score

Beanie against its category

The dotted line is the Fashion average. Past it, Beanie is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beanie market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Beanie 74K times last year and spent an estimated $80K. The top 5 brands take 55% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-54.3%
Conversion, latest week
2.3%
Market size, estimated
$80Ka year
Top search term
beanie26K searches a year

02 · Price

A sale here is worth $46.20.

Listings sell for $46.20 on average, from $16.79 to $102.35. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.20 that is $0 to $5K a year per listing.

Average price
$46.20inside the $15 to $100 sweet spot
Price range
$16.79–$102.35
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #87 within Fashion. It carries 8,216 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#87in Fashion
Average rating
4.35 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
8,216per listing
Listings tracked
44

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$3K$6K$10K$13K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 rising

Sellers

60

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

37%

Top 20: 75%

Open market

40%

  • JACK & JONES28%
  • Columbia8%
  • Carhartt7%
  • EINSKEY6%
  • KASTWAVE5%
  • OZERO5%

Demand

Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 10.6× · 8 of 12 months tracked

Search terms

Top Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beanie26K/yr
  • beanie men15K/yr
  • beanie women7K/yr
  • winter cap5K/yr
  • winter cap for men12K/yr
  • winter hat8K/yr

Reviews and returns

What reviews say buyers love and hate about Beanie

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
5.4%of orders come back
“The quality is good”
A buyer, on “الجودة الشاملة”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Beanie questions

Answered from the same tracked data.