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Bathrobe

Fail

Buyers convert on only 0.6% of searches, so Bathrobe is a Fail.

Flapen Score
43
43 / 100
Ranks 152 of 214 Fashion niches · −6 vs the category median of 49
Market size
$57K/yr132K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
48%top-5 click share · 14 brands · 60 sellers

Flapen Score

Bathrobe against its category

The dotted line is the Fashion average. Past it, Bathrobe is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathrobe market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Bathrobe 132K times last year and spent an estimated $57K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
0.6%
Market size, estimated
$57Ka year
Peak month
December1.7× the quietest month
Top search term
bathrobe27K searches a year

02 · Price

A sale here is worth $70.72.

Listings sell for $70.72 on average, from $30.37 to $135.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $70.72 that is $0 to $7K a year per listing.

Average price
$70.72inside the $15 to $100 sweet spot
Price range
$30.37–$135.61
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #36 within Fashion. It carries 5,119 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
96%
Out of stock, average day
10.5%
Average rank
#36in Fashion
Average rating
3.88 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,119per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Bathrobe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$11K$17K$23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

60

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

24%

  • Bliss Casa39%
  • Cisvsia9%
  • GZLQHD8%
  • Ramesses7%
  • NY Threads6%
  • Generic6%

Demand

Bathrobe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Bathrobe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathrobe27K/yr
  • bathrobe women26K/yr
  • robe19K/yr
  • bath robe16K/yr
  • bath robes for women14K/yr
  • bathrobe men10K/yr
  • robe women11K/yr
  • روب حمام نسائي6K/yr
  • روب4K/yr

Reviews and returns

What reviews say buyers love and hate about Bathrobe

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “الجودة الشاملة”
38%of negative reviews mention “الجودة الشاملة”
4.8%of orders come back
“the quality is very poor”
A buyer, on “الجودة الشاملة”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Bathrobe questions

Answered from the same tracked data.