Magic Keyboard
FailThe top 5 brands take 100% of clicks, so Magic Keyboard is a Fail.
- Flapen Score
- 33 / 100Ranks 120 of 138 Computers niches · −9 vs the category median of 4233
- Market size
- $140K/yr51K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 51%top-5 click share · 4 brands · 15 sellers
Flapen Score
Magic Keyboard against its category
The dotted line is the Computers average. Past it, Magic Keyboard is stronger. Inside it, weaker.
Market
The Magic Keyboard market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Magic Keyboard 51K times last year and spent an estimated $140K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $140Ka year
- Top search term
- magic keyboard34K searches a year
02 · Price
A sale here is worth $517.44.
Listings sell for $517.44 on average, from $158.24 to $1267.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $517.44 that is $0 to $52K a year per listing.
- Average price
- $517.44above the $15 to $100 sweet spot
- Price range
- $158.24–$1267.52
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$52K
- Returns
- 6.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
39% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #237 within Computers. It carries 112 reviews at 3.95 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 74%
- Out of stock, average day
- 11.8%
- Average rank
- #237in Computers
- Average rating
- 3.95 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 112per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Magic Keyboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple Magic Keyboard - US English
- Price
- $353.71
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 1y ago

Apple Magic Keyboard - International English
- Price
- $386.27
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 1y ago

Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - International English - Black Keys
- Price
- $718.94
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 1y ago

English ArabicMagic Keyboard for iPad 11th(A16 2025)/ iPad 10th Generation(2022) Keyboard Case for iPad 11th/10th with Magnetic Stand LCD Display Multi-Touch Trackpad 7-Color Backlight White
- Price
- $285.45
- Rating
- 4.3/5
- Reviews
- 311
- Age
- 1y ago

Apple Magic Keyboard for iPad Pro 11inch (M4) - Arabic - Black
- Price
- $1047.73
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 2y ago
Trending
90-day click momentum
Portable Bluetooth Keyboard(arabic/english) for iPad air 11-inch M4/M3/M2 & air 10.9-inch 4th/5th gen & pro 11-inch 1st/2nd/3rd/4th generation(2018-2022). No charging required bluetooth black
- Price
- $188.12
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 8mo ago

Apple (Renewed) Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - Arabic - Black Keys
- Price
- $279.27
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 8mo ago
![Magic Keyboard for iPad Air 13 M4/M3/M2 and iPad Pro 12.9 [6th/5th/4th/3rd Gen] Wireless iPad Keyboard Case with Magnetic Stand Multi-Touch Trackpad 7-Color Backlight White](https://m.media-amazon.com/images/I/41-xJL7D6GL.jpg)
Magic Keyboard for iPad Air 13 M4/M3/M2 and iPad Pro 12.9 [6th/5th/4th/3rd Gen] Wireless iPad Keyboard Case with Magnetic Stand Multi-Touch Trackpad 7-Color Backlight White
- Price
- $318.29
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago

Apple (Renewed) Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - International English - Black Keys
- Price
- $329.08
- Rating
- 2.0/5
- Reviews
- 5
- Age
- 5mo ago

Apple (Renewed) Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - International English - White Keys
- Price
- $342.14
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago
Newest
by launch date
Apple (Renewed) Magic Keyboard - International English
- Price
- $183.33
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago

Apple (Renewed) Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - International English - Black Keys
- Price
- $329.08
- Rating
- 2.0/5
- Reviews
- 5
- Age
- 5mo ago

Apple (Renewed) Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - International English - White Keys
- Price
- $342.14
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago

Apple (Renewed) Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - Arabic - Black Keys
- Price
- $279.27
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 8mo ago

Portable Bluetooth Keyboard (Arabic/English) for iPad 10th generation 10.9inch 2022&11th gen 11inch A16 2025 No charging required ultra-thin&ultra-light with magnetic stand bluetooth black
- Price
- $183.52
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 97%
Open market
0%
- Apple82%
- QPHWHFQ11%
- DSWERUOF4%
- Generic4%
Demand
Magic Keyboard search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Magic Keyboard
We read the reviews and the return reasons for every product selling here.
“A bit overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magic Keyboard questions
Answered from the same tracked data.









