grounding mat
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$123.33avg listing price — sweet spot $15–$100
Review moat
Good1,080.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Price range
Bad$54.56–$285.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$40K$40K/yr · 13K searches
According to Flapen's Amazon United Arab Emirates niche tracking, grounding mat is a $40K/yr Amazon United Arab Emirates market (13K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–Sep–Dec. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
grounding mat market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $31K–$62K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 55%
- Out of stock
- 12.2%
- Avg brand age
- 34 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
40
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
6%
- EARTHVERA49%
- earthbeat12%
- Generic11%
- NIULAFR8%
- NEWMEIL8%
- hooga6%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.Peak months: Apr, Sep, Dec · busiest ÷ quietest = 2.1×
Top grounding mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EARTHVERA Grounding Mat For Feet - With Multimeter for Monitoring Body Voltage Drop - Boost Blood Circulation Inflammation Relief Improved Overall Health - Earthing Mat for Office Desk or Feet
EARTHVERA$140.544.1★426 rev
EARTHVERA Grounding Mat for Bed Boost Blood Circulation Reduce Inflammation & Support Overall Health Earthing Mat for Desk Couch or Feet
EARTHVERA$107.254.3★59 rev
earthbeat Classic Earthing Mat. UAE Adapter Included. Free Grounding Tester Kit. Natural Therapy for Sleep Quality Wellness and Anti-Inflammation. Conductive Vegan Leather with Non-Slip Base. 3360cm
earthbeat$86.943.9★24 rev
NIULAFR Grounding Mat 35.4x23.6 inches Reconnect to The Earth EMF Recovery for Foot Therapy Universal Grounding Sleep Mat Improve Energy Sleep Assist and Helps with Anxiety
NIULAFR$84.234.1★1,345 rev
Grounding Sleeping Mat for Bed - King Size Mattress Cover Pads Product Kit for Feet Sleep Rest Yoga Workout Pain Relief Balance Wellness - Earth Connected Grounded Mat (Black King 27x76)
Generic$150.020.0★0 rev
Newest
by launch dateEARTHVERA Grounding Mat for Bed Boost Blood Circulation Reduce Inflammation & Support Overall Health Earthing Mat for Desk Couch or Feet
EARTHVERA$107.2559 rev
Grounding Sleeping Mat for Bed - King Size Mattress Cover Pads Product Kit for Feet Sleep Rest Yoga Workout Pain Relief Balance Wellness - Earth Connected Grounded Mat (Black King 27x76)
Generic$150.020 rev
earthbeat Classic Earthing Mat. UAE Adapter Included. Free Grounding Tester Kit. Natural Therapy for Sleep Quality Wellness and Anti-Inflammation. Conductive Vegan Leather with Non-Slip Base. 3360cm
earthbeat$86.9424 rev
EARTHVERA Grounding Mat For Feet - With Multimeter for Monitoring Body Voltage Drop - Boost Blood Circulation Inflammation Relief Improved Overall Health - Earthing Mat for Office Desk or Feet
EARTHVERA$140.54426 rev
Grounding Mat Earthing Pad for Bed & Desk 40x60cm with Grounding Wire Enhances Sleep Relieves Pain & Inflammation Reduces Anxiety
Generic$128.690 rev
Trending
90-day click momentumGrounding Sleeping Mat for Bed - King Size Mattress Cover Pads Product Kit for Feet Sleep Rest Yoga Workout Pain Relief Balance Wellness - Earth Connected Grounded Mat (Black King 27x76)
Generic$150.020.0★
EARTHVERA Grounding Mat For Feet - With Multimeter for Monitoring Body Voltage Drop - Boost Blood Circulation Inflammation Relief Improved Overall Health - Earthing Mat for Office Desk or Feet
EARTHVERA$140.544.1★
NIULAFR Grounding Mat 35.4x23.6 inches Reconnect to The Earth EMF Recovery for Foot Therapy Universal Grounding Sleep Mat Improve Energy Sleep Assist and Helps with Anxiety
NIULAFR$84.234.1★
Grounding Mat Earthing Pad for Bed & Desk 40x60cm with Grounding Wire Enhances Sleep Relieves Pain & Inflammation Reduces Anxiety
Generic$128.690.0★
EARTHVERA Grounding Mat for Bed Boost Blood Circulation Reduce Inflammation & Support Overall Health Earthing Mat for Desk Couch or Feet
EARTHVERA$107.254.3★
What buyers say about grounding mat
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Big size”
“Good value for money”
What buyers complain about
“Does not work”
“Poor”
“Fell apart after a few months”
Top return reasons
Common questions
- Is grounding mat profitable to sell on Amazon United Arab Emirates?
- The niche generates $40K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (32/100).
- How competitive is the grounding mat niche?
- 9 brands and 40 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in grounding mat?
- Top complaints mined from reviews: الوظيفة - بشكل عام, الجودة الشاملة, متانة. The return rate is 5.3% — above our launch gate.
- When does demand for grounding mat peak?
- Demand peaks in Apr–Sep–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the grounding mat niche?
- Listings span $54.56–$285.42; the average listing price is $123.33 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.