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Grounding Mat

a small market ($40K/yr) — Grounding Mat doesn't clear our bar today.

Flapen Score

32
Skip it

Ranks 126 of 138 Computers niches · −10 vs the category median of 42

Market size 10Growth 26Conversion 32Competition 19Returns 24Price range 20Avg price 67Brand share 28Review moat 60Quality gap 84
This niche Category average · 138 niches

Is Grounding Mat profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Grounding Mat is a $40K/yr Amazon United Arab Emirates market (13K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–Sep–Dec. Verdict: Skip it — 32/100.

Grounding Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.7% over the last 90 days and 2.5% of searches end in a purchase.

$40K

revenue / yr

Units sold / yr500
Search volume / yr+0.7%13K
Conversion rate2.5%
Avg price$123.33

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 40
Top-5 product click share77%
Open market12%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement55%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews1,081

Top Grounding Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

$0$4K$8K$12K$16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 falling

Sellers

40

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

6%

  • EARTHVERA49%
  • earthbeat12%
  • Generic11%
  • NIULAFR8%
  • NEWMEIL8%
  • hooga6%
  • Open — no brand owns it (3 brands, 6%)

Grounding Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume13KCVR2.5%Products11Brands9Top 5 Brands88%OOS Rate12.2%Rating4.2★Reviews1,081Avg BSR#249
800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Sep, Dec · busiest ÷ quietest = 2.1×

What reviews say buyers love and hate about Grounding Mat

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
الجودة الشاملة80%

Good quality

الحجم الكلي10%

Big size

القيمة مقابل المال10%

Good value for money

What buyers complain about

100% of reviews
الوظيفة - بشكل عام50%

Does not work

الجودة الشاملة25%

Poor

متانة25%

Fell apart after a few months

Grounding Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

5.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الوظيفة - بشكل عام
36%
2التعليمات/دليل المستخدم/استكشاف الأخطاء وإصلاحها
16%
3الحجم الكلي
12%
4الشحن
4%
5التوافق - بشكل عام
4%

Common Grounding Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grounding Mat 32/100 on Amazon United Arab Emirates — Skip it. The niche generates $40K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +0.7% over the last 90 days.
Search demand for Grounding Mat on Amazon United Arab Emirates peaks in Apr–Sep–Dec, where the busiest month runs 2.1× the quietest.