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Desk Mat

Fail

Shoppers spend only $71K a year here, so Desk Mat is a Fail.

Flapen Score
48
48 / 100
Top 27% of 138 Computers niches · +6 vs the category median of 42
Market size
$71K/yr100K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
32%top-5 click share · 25 brands · 122 sellers

Flapen Score

Desk Mat against its category

The dotted line is the Computers average. Past it, Desk Mat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Mat market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Desk Mat 100K times last year and spent an estimated $71K. The top 5 brands take 55% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
1.7%
Market size, estimated
$71Ka year
Peak month
April1.5× the quietest month
Top search term
desk mat59K searches a year

02 · Price

A sale here is worth $41.21.

Listings sell for $41.21 on average, from $15.72 to $147.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $41.21 that is $0 to $4K a year per listing.

Average price
$41.21inside the $15 to $100 sweet spot
Price range
$15.72–$147.84
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #43 within Computers. It carries 9,025 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#43in Computers
Average rating
4.47 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
9,025per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Desk Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

122

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

32%

Top 20: 67%

Open market

41%

  • YSAGi20%
  • K KNODEL16%
  • DAWNTREES8%
  • SKY-TOUCH7%
  • Lllunimon4%
  • Nordik By Design4%

Demand

Desk Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.5×

Search terms

Top Desk Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desk mat59K/yr
  • desk pad25K/yr
  • desk mat large7K/yr
  • desktop mat5K/yr
  • laptop mat4K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Mat

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “الجودة الشاملة”
28%of negative reviews mention “لون”
2.8%of orders come back
“Wrong Colors”
A buyer, on “لون”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Desk Mat questions

Answered from the same tracked data.