Skip to content

Arduino

Fail

The top 5 brands take 97% of clicks, so Arduino is a Fail.

Flapen Score
32
32 / 100
Ranks 126 of 138 Computers niches · −10 vs the category median of 42
Market size
$111K/yr50K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
69%top-5 click share · 7 brands · 35 sellers

Flapen Score

Arduino against its category

The dotted line is the Computers average. Past it, Arduino is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arduino market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Arduino 50K times last year and spent an estimated $111K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
1.4%
Market size, estimated
$111Ka year
Peak month
February2.0× the quietest month
Top search term
arduino kit25K searches a year

02 · Price

A sale here is worth $162.21.

Listings sell for $162.21 on average, from $35.27 to $372.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $162.21 that is $0 to $16K a year per listing.

Average price
$162.21above the $15 to $100 sweet spot
Price range
$35.27–$372.99
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
2.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #107 within Computers. It carries 977 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#107in Computers
Average rating
4.50 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
977per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Arduino products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$33K$44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

35

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

1%

  • ELEGOO54%
  • Arduino31%
  • Generic7%
  • FREENOVE3%
  • KEYESTUDIO2%
  • Morelian1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Arduino search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Arduino search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arduino kit25K/yr
  • arduino21K/yr
  • arduino starter kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Arduino

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “التعليمات/دليل المستخدم/استكشاف الأخطاء وإصلاحها”
2.2%of orders come back
“No suitable user guide”
A buyer, on “التعليمات/دليل المستخدم/استكشاف الأخطاء وإصلاحها”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Arduino questions

Answered from the same tracked data.