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Apple Mouse

Fail

The top 5 brands take 98% of clicks, so Apple Mouse is a Fail.

Flapen Score
34
34 / 100
Ranks 113 of 138 Computers niches · −8 vs the category median of 42
Market size
$343K/yr78K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
86%top-5 click share · 6 brands · 52 sellers

Flapen Score

Apple Mouse against its category

The dotted line is the Computers average. Past it, Apple Mouse is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Mouse market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Apple Mouse 78K times last year and spent an estimated $343K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
2.9%
Market size, estimated
$343Ka year
Peak month
November1.3× the quietest month
Top search term
apple mouse23K searches a year

02 · Price

A sale here is worth $152.38.

Listings sell for $152.38 on average, from $28.00 to $399.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $152.38 that is $15K to $38K a year per listing.

Average price
$152.38above the $15 to $100 sweet spot
Price range
$28.00–$399.62
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$15K–$38K
Returns
3.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #164 within Computers. It carries 3,962 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#164in Computers
Average rating
4.28 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,962per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Apple Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$51K$103K$154K$206K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

52

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Apple69%
  • AmeFanie15%
  • KLO7%
  • Logitech3%
  • JETTA3%
  • SATECHI2%

Demand

Apple Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Apple Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple mouse23K/yr
  • magic mouse17K/yr
  • mouse for macbook6K/yr
  • apple magic mouse9K/yr
  • macbook mouse6K/yr
  • mac mouse5K/yr
  • apple mouse for macbook air6K/yr
  • mouse for macbook air5K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Mouse

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “القيمة مقابل المال”
19%of negative reviews mention “الاتصال - بشكل عام”
3.9%of orders come back
“Cant connect with Macbook”
A buyer, on “الاتصال - بشكل عام”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Apple Mouse questions

Answered from the same tracked data.