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Perfume for Women

Pass

Perfume for Women scores 65 out of 100, a Pass. Shoppers spend $2.9M a year here, search demand grew +27.5% this quarter, and returns run at 1.5% of orders.

Flapen Score
65
65 / 100
Top 3% of 445 Beauty niches · +14 vs the category median of 51
Market size
$2.9M/yr2.1M searches / yr
90-day growth
+27.5%search demand this quarter
Competition
20%top-5 click share · 21 brands · 96 sellers

Flapen Score

Perfume for Women against its category

The dotted line is the Beauty average. Past it, Perfume for Women is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perfume for Women market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Perfume for Women 2.1M times last year and spent an estimated $2.9M. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+27.5%
Conversion, latest week
1.3%
Market size, estimated
$2.9Ma year
Peak month
November2.2× the quietest month
Top search term
perfume for women796K searches a year

02 · Price

A sale here is worth $103.94.

Listings sell for $103.94 on average, from $21.94 to $262.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $103.94 that is $26K to $52K a year per listing.

Average price
$103.94above the $15 to $100 sweet spot
Price range
$21.94–$262.37
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$26K–$52K
Returns
1.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #352 within Beauty. It carries 5,991 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#352in Beauty
Average rating
4.36 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,991per listing
Listings tracked
84

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Perfume for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

$0$88K$176K$264K$352K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

96

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

20%

Top 20: 51%

Open market

24%

  • Calvin Klein41%
  • GUESS10%
  • Versace9%
  • RASASI7%
  • Elizabeth Arden6%
  • BURBERRY4%

Demand

Perfume for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Perfume for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perfume for women796K/yr
  • calvin klein220K/yr
  • women perfume135K/yr
  • calvin klein shoes105K/yr
  • perfumes for women99K/yr
  • versace perfume for women78K/yr
  • calvin klein shoes women94K/yr
  • calvin klein perfume31K/yr
  • عطر نسائي60K/yr
  • عطور نسائية57K/yr

Reviews and returns

What reviews say buyers love and hate about Perfume for Women

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “يشم”
52%of negative reviews mention “يشم”
1.5%of orders come back
“No smell”
A buyer, on “يشم”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Perfume for Women questions

Answered from the same tracked data.