Coconut Oil
PassCoconut Oil scores 65 out of 100, a Pass. Shoppers spend $969K a year here, demand is soft, at -9.9% this quarter, and returns run at 0.2% of orders.
- Flapen Score
- 65 / 100Top 3% of 445 Beauty niches · +14 vs the category median of 5165
- Market size
- $969K/yr514K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 39%top-5 click share · 22 brands · 78 sellers
Flapen Score
Coconut Oil against its category
The dotted line is the Beauty average. Past it, Coconut Oil is stronger. Inside it, weaker.
Market
The Coconut Oil market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Coconut Oil 514K times last year and spent an estimated $969K. The top 5 brands take 79% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 514K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $969K a year.
- Searches, last 12 months
- 514K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $969Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- coconut oil353K searches a year
02 · Price
A sale here is worth $25.07.
Listings sell for $25.07 on average, from $5.27 to $74.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $25.07 that is $19K to $25K a year per listing.
- Average price
- $25.07inside the $15 to $100 sweet spot
- Price range
- $5.27–$74.85
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $19K–$25K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #137 within Beauty. It carries 3,275 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 96%
- Out of stock, average day
- 4.7%
- Average rank
- #137in Beauty
- Average rating
- 4.36 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,275per listing
- Listings tracked
- 49
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Coconut Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Parachute Coconut Oil 900ml
- Price
- $14.01
- Rating
- 4.4/5
- Reviews
- 332
- Age
- 1y ago

Lovearth Virgin Coconut Oil 200ml - Pure Coconut Oil for Cooking Skin & Hair ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree
- Price
- $12.85
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 7y ago

Parachute 100% Organic Virgin Coconut Oil - 200ml
- Price
- $10.85
- Rating
- 4.5/5
- Reviews
- 722
- Age
- 7y ago

Parachute Organic Virgin Coconut Oil 500ml
- Price
- $20.11
- Rating
- 4.6/5
- Reviews
- 373
- Age
- 7y ago

Parachute Edible Coconut Oil - 175ml
- Price
- $5.33
- Rating
- 4.3/5
- Reviews
- 124
- Age
- 4y ago
Trending
90-day click momentum
Lovearth Virgin Coconut Oil 500ml - Pure Coconut Oil for Cooking Skin & Hair ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives
- Price
- $27.64
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 7y ago

Lovearth Virgin Coconut Oil 200ml - Pure Coconut Oil for Cooking Skin & Hair ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree
- Price
- $12.85
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 7y ago

Organic Tattva Extra Virgin Coconut Oil 250 ml
- Price
- $15.35
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 3y ago

Lovearth Organic Virgin Coconut Oil 500ml - Pure Cooking Skin & Hair Oil ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree
- Price
- $30.70
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 7y ago

Bharat Pure Coconut Oil 1 Litre | Unrefined | Sourced from the Best Coconuts | Edible for Cooking
- Price
- $15.76
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 3y ago
Newest
by launch date
Parachute Coconut Oil 900ml
- Price
- $14.01
- Rating
- 4.4/5
- Reviews
- 332
- Age
- 1y ago

Fira Koko Kera Kerala Coconut Oil 1 Litre
- Price
- $20.26
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 2y ago

Bharat Pure Coconut Oil 1 Litre | Unrefined | Sourced from the Best Coconuts | Edible for Cooking
- Price
- $15.76
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 3y ago

Bharat Pure Coconut Oil 2 Litre | Unrefined | Sourced from the Best Coconuts | Edible for Cooking
- Price
- $30.22
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 3y ago

Organic Tattva Extra Virgin Coconut Oil 250 ml
- Price
- $15.35
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
22 rising
Sellers
78
Top-5 brand share
79%
Top 20: 99%
Top-5 click share
39%
Top 20: 77%
Open market
18%
- Parachute47%
- Lovearth14%
- Coco Organic8%
- Lulu5%
- Bharat5%
- Earth's Finest4%
- Open — no brand owns it (16 brands, 18%)
Demand
Coconut Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Coconut Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coconut oil353K/yr
- زيت جوز الهند25K/yr
- parachute coconut oil39K/yr
- parachute16K/yr
- coconut oil for hair25K/yr
- coconut oil for cooking26K/yr
- coconut hair oil6K/yr
- parachute oil5K/yr
- زيت جوز الهند للشعر5K/yr
- coconut oil for skin5K/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Oil
We read the reviews and the return reasons for every product selling here.
“Terrible oil”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Oil questions
Answered from the same tracked data.









