coconut oil
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$25.07avg listing price — sweet spot $15–$100
Price range
Great$5.27–$74.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$969K$969K/yr · 514K searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,274.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, coconut oil is a $969K/yr Amazon United Arab Emirates market (514K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
coconut oil market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 53%
- Out of stock
- 4.7%
- Avg brand age
- 64 months
- Avg seller age
- 84 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
78
Top-5 brand share
79%
Top 20: 99%
Top-5 click share
39%
Top 20: 77%
Open market
18%
- Parachute47%
- Lovearth14%
- Coco Organic8%
- Lulu5%
- Bharat5%
- Earth's Finest4%
- Open — no brand owns it (16 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top coconut oil search terms
- coconut oil353K/yr
- زيت جوز الهند25K/yr
- parachute coconut oil39K/yr
- parachute16K/yr
- coconut oil for hair25K/yr
- coconut oil for cooking26K/yr
- coconut hair oil6K/yr
- parachute oil5K/yr
- زيت جوز الهند للشعر5K/yr
- coconut oil for skin5K/yr
Top coconut oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Parachute Coconut Oil 900ml
Parachute$14.014.4★332 rev
Lovearth Virgin Coconut Oil 200ml - Pure Coconut Oil for Cooking Skin & Hair ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree
Lovearth$12.854.8★12 rev
Parachute 100% Organic Virgin Coconut Oil - 200ml
Parachute$10.854.5★722 rev
Parachute Organic Virgin Coconut Oil 500ml
Parachute$20.114.6★373 rev
Parachute Edible Coconut Oil - 175ml
Parachute$5.334.3★124 rev
Newest
by launch dateParachute Coconut Oil 900ml
Parachute$14.01332 rev
Fira Koko Kera Kerala Coconut Oil 1 Litre
Fira$20.2620 rev
Bharat Pure Coconut Oil 1 Litre | Unrefined | Sourced from the Best Coconuts | Edible for Cooking
Bharat$15.7632 rev
Bharat Pure Coconut Oil 2 Litre | Unrefined | Sourced from the Best Coconuts | Edible for Cooking
Bharat$30.2219 rev
Organic Tattva Extra Virgin Coconut Oil 250 ml
Organic Tattva$15.3537 rev
Trending
90-day click momentum
Lovearth Virgin Coconut Oil 500ml - Pure Coconut Oil for Cooking Skin & Hair ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives
Lovearth$27.644.8★
Lovearth Virgin Coconut Oil 200ml - Pure Coconut Oil for Cooking Skin & Hair ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree
Lovearth$12.854.8★
Organic Tattva Extra Virgin Coconut Oil 250 ml
Organic Tattva$15.354.0★
Lovearth Organic Virgin Coconut Oil 500ml - Pure Cooking Skin & Hair Oil ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree
Lovearth$30.704.7★
Bharat Pure Coconut Oil 1 Litre | Unrefined | Sourced from the Best Coconuts | Edible for Cooking
Bharat$15.764.4★
What buyers say about coconut oil
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Nice smell”
“Good taste”
“Good oil”
“Value for money”
“Same as expected”
“Stops my hair fall”
“The texture is smooth”
“Flavourful”
“This is amazing you can use this in cooking”
What buyers complain about
“Terrible oil”
“Also only faint smell of coconut oil”
“High price”
“It's looks yellowish in colour”
“not the best quality”
“Not as advertised”
“Absolutely terrible oil...this is clearly incorrectly marketed as as coconut oil when in fact coconut oil is the third ingredient, sunflower seed oil and soybean oil are the first two ingredients, I would never knowingly put these on my body”
Top return reasons
Common questions
- Is coconut oil profitable to sell on Amazon United Arab Emirates?
- The niche generates $969K/yr across 49 tracked products. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (65/100).
- How competitive is the coconut oil niche?
- 22 brands and 78 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in coconut oil?
- Top complaints mined from reviews: زيتي/دهني, يشم, القيمة مقابل المال. The return rate is 0.2%.
- When does demand for coconut oil peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the coconut oil niche?
- Listings span $5.27–$74.85; the average listing price is $25.07 (sweet spot $15–$100). The average incumbent carries 3,275 reviews — the moat a new listing must climb.