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Coconut Oil

Pass

Coconut Oil scores 65 out of 100, a Pass. Shoppers spend $969K a year here, demand is soft, at -9.9% this quarter, and returns run at 0.2% of orders.

Flapen Score
65
65 / 100
Top 3% of 445 Beauty niches · +14 vs the category median of 51
Market size
$969K/yr514K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
39%top-5 click share · 22 brands · 78 sellers

Flapen Score

Coconut Oil against its category

The dotted line is the Beauty average. Past it, Coconut Oil is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Coconut Oil 514K times last year and spent an estimated $969K. The top 5 brands take 79% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 514K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $969K a year.

Searches, last 12 months
514K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
7.5%
Market size, estimated
$969Ka year
Peak month
November1.4× the quietest month
Top search term
coconut oil353K searches a year

02 · Price

A sale here is worth $25.07.

Listings sell for $25.07 on average, from $5.27 to $74.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $25.07 that is $19K to $25K a year per listing.

Average price
$25.07inside the $15 to $100 sweet spot
Price range
$5.27–$74.85
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$19K–$25K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #137 within Beauty. It carries 3,275 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
96%
Out of stock, average day
4.7%
Average rank
#137in Beauty
Average rating
4.36 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,275per listing
Listings tracked
49

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Coconut Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$29K$58K$87K$116K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

78

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

39%

Top 20: 77%

Open market

18%

  • Parachute47%
  • Lovearth14%
  • Coco Organic8%
  • Lulu5%
  • Bharat5%
  • Earth's Finest4%
  • Open — no brand owns it (16 brands, 18%)

Demand

Coconut Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Coconut Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut oil353K/yr
  • زيت جوز الهند25K/yr
  • parachute coconut oil39K/yr
  • parachute16K/yr
  • coconut oil for hair25K/yr
  • coconut oil for cooking26K/yr
  • coconut hair oil6K/yr
  • parachute oil5K/yr
  • زيت جوز الهند للشعر5K/yr
  • coconut oil for skin5K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Oil

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “الجودة الشاملة”
24%of negative reviews mention “زيتي/دهني”
0.2%of orders come back
“Terrible oil”
A buyer, on “زيتي/دهني”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Coconut Oil questions

Answered from the same tracked data.