How competitive is the Coconut Oil niche on Amazon United Arab Emirates?

22 brands and 78 sellers compete in Coconut Oil on Amazon United Arab Emirates. The top 5 Coconut Oil products take 39% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Coconut Oil?

Coconut Oil buyers on Amazon United Arab Emirates complain most about زيتي/دهني, يشم, القيمة مقابل المال, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Coconut Oil niche?

Coconut Oil sells for $25.07 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $5.27–$74.85. The average incumbent carries 3,275 reviews — the moat a new listing must climb.

Coconut Oil

Coconut Oil shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 3% of 445 Beauty niches · +14 vs the category median of 51

This niche Category average · 445 niches

Is Coconut Oil profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Coconut Oil is a $969K/yr Amazon United Arab Emirates market (514K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 65/100.

Coconut Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.9% over the last 90 days and 7.5% of searches end in a purchase.

$969K

revenue / yr

Units sold / yr50K

Search volume / yr-9.9%514K

Conversion rate7.5%

Avg price$25.07

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers22 · 78

Top-5 product click share39%

Open market21%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 49 products

Top Coconut Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Parachute Coconut Oil 900ml

Price: $14.01
Rating: 4.4/5
Reviews: 332
Age: 1y ago

Lovearth Virgin Coconut Oil 200ml - Pure Coconut Oil for Cooking Skin & Hair ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree

Price: $12.85
Rating: 4.8/5
Reviews: 12
Age: 7y ago

Parachute 100% Organic Virgin Coconut Oil - 200ml

Price: $10.85
Rating: 4.5/5
Reviews: 722
Age: 7y ago

Parachute Organic Virgin Coconut Oil 500ml

Price: $20.11
Rating: 4.6/5
Reviews: 373
Age: 7y ago

Parachute Edible Coconut Oil - 175ml

Price: $5.33
Rating: 4.3/5
Reviews: 124
Age: 4y ago

Newest

by launch date

Parachute Coconut Oil 900ml

Price: $14.01
Rating: 4.4/5
Reviews: 332
Age: 1y ago

Fira Koko Kera Kerala Coconut Oil 1 Litre

Price: $20.26
Rating: 4.1/5
Reviews: 20
Age: 2y ago

Bharat Pure Coconut Oil 1 Litre | Unrefined | Sourced from the Best Coconuts | Edible for Cooking

Price: $15.76
Rating: 4.4/5
Reviews: 32
Age: 3y ago

Bharat Pure Coconut Oil 2 Litre | Unrefined | Sourced from the Best Coconuts | Edible for Cooking

Price: $30.22
Rating: 4.0/5
Reviews: 19
Age: 3y ago

Organic Tattva Extra Virgin Coconut Oil 250 ml

Price: $15.35
Rating: 4.0/5
Reviews: 37
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

39%

Top 20: 77%

Open market

18%

Parachute47%
Lovearth14%
Coco Organic8%
Lulu5%
Bharat5%
Earth's Finest4%
Open — no brand owns it (16 brands, 18%)

Coconut Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume514KCVR7.5%Products49Brands22Top 5 Brands79%OOS Rate4.7%Rating4.4★Reviews3,275Avg BSR#137

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Coconut Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coconut oil353K/yr -11.9%7.6% conv.
زيت جوز الهند25K/yr +1.4%2.1% conv.
parachute coconut oil39K/yr -0.2%6.7% conv.
parachute16K/yr +88.4%0.8% conv.
coconut oil for hair25K/yr -31.7%3.5% conv.
coconut oil for cooking26K/yr -41.3%4.5% conv.
coconut hair oil6K/yr +22.8%5.1% conv.
parachute oil5K/yr +52.1%3.2% conv.
زيت جوز الهند للشعر5K/yr -23.6%1.6% conv.
coconut oil for skin5K/yr -16.5%3.9% conv.

What reviews say buyers love and hate about Coconut Oil

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

الجودة الشاملة36%

“Best quality”

يشم17%

“Nice smell”

الذوق العام9%

“Good taste”

زيتي/دهني9%

“Good oil”

القيمة مقابل المال7%

“Value for money”

What buyers complain about

81% of reviews

زيتي/دهني24%

“Terrible oil”

يشم22%

“Also only faint smell of coconut oil”

القيمة مقابل المال17%

“High price”

لون6%

“It's looks yellowish in colour”

الجودة الشاملة6%

“not the best quality”

Coconut Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1مانع للتسرب

21%

2زيتي/دهني

14%

3القيمة مقابل المال

14%

4يشم

14%

5جودة المواد

Common Coconut Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coconut Oil 65/100 on Amazon United Arab Emirates — Worth a look. The niche generates $969K/yr across 49 tracked products. Search demand moved -9.9% over the last 90 days.