Is deodorant stick profitable to sell on Amazon United Arab Emirates?

The niche generates $885K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Launch it (57/100).

How competitive is the deodorant stick niche?

3 brands and 49 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in deodorant stick?

Top complaints mined from reviews: يشم, مناسب للبشرة المختلطة, الوظيفة - بشكل عام. The return rate is 0.5%.

What does it cost to enter the deodorant stick niche?

Listings span $15.53–$240.03; the average listing price is $63.80 (sweet spot $15–$100). The average incumbent carries 4,755 reviews — the moat a new listing must climb.

deodorant stick

Launch it

A $885K/yr market growing +25.6% this quarter with returns at 0.5% — clears our launch bar.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$63.80

avg listing price — sweet spot $15–$100

Market size

Great$885K

$885K/yr · 214K searches

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+25.6%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$15.53–$240.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,755.08

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Arab Emirates niche tracking, deodorant stick is a $885K/yr Amazon United Arab Emirates market (214K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

deodorant stick market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $1.3M–$1.6M; units × avg price
Conversion rate: 6.5%
Avg BSR: #226
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 5.2%
Avg brand age: 79 months
Avg seller age: 79 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

VICHY88%
Lady Speed Stick8%
Louis Widmer4%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 12 weeks — +25.6% search growth over the last 90 days.

Open Trend

Top deodorant stick search terms

vichy deodorant88K/yr +38.0%10.3% conv.
vichy61K/yr +27.7%3.6% conv.
lady speed deodorant12K/yr +48.9%5.0% conv.
louis widmer11K/yr -12.1%1.3% conv.
deodorant stick7K/yr +35.0%0.1% conv.
louis widmer deodorant9K/yr -51.8%2.6% conv.
lady speed stick5K/yr +44.3%3.8% conv.
vichy anti perspirant3K/yr +116.8%2.3% conv.
vichy roll on4K/yr +52.3%1.2% conv.
vichy stress resist3K/yr +84.8%1.5% conv.

All search terms

Top deodorant stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vichy 72 Hours Stress Resist Excessive Perspiration Deodorant 50ml

VICHY$46.814.2★5,527 rev

Vichy 48 Hours Anti Perspirant Deodorant Intensive Treatment 50ml

VICHY$48.244.6★3,943 rev

Vichy 96 Hour Clinical Control Deodorant for Men 50ml

VICHY$46.914.2★545 rev

Vichy 48 Hours Anti Perspirant Deodorant for Sensitive Skin 50ml

VICHY$48.184.2★2,837 rev

Vichy 48 Hours Anti Perspirant Beauty Deodorant for Women 50ml

VICHY$51.024.5★199 rev

Newest

by launch date

Vichy Dercos Aminexil Clinical R.E.G.E.N. Booster 90ml

VICHY$240.03204 rev

8mo ago

Lady Speed Stick Invisible Dry Powder Fresh Antiperspirant Deodorant Stick 2 x 65 g 24-Hour Anti-Stain Sweat and Odour Protection Fresh Scent Leaves No White Residue on Skin 0% Alcohol*

Lady Speed Stick$25.739 rev

1y ago

Vichy 96 Hour Clinical Control Deodorant for Men 50ml

VICHY$46.91545 rev

3y ago

Vichy 96 Hour Clinical Control Deodorant for Women 50ml

VICHY$50.29854 rev

4y ago

Lady Speed Stick Deodorant for Women invisible Dry Shower Fresh- 2.3 Ounce (pack Of 4)

Lady Speed Stick$44.6114,923 rev

5y ago

What buyers say about deodorant stick

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة42%

“Very good quality”

يشم17%

“Helped having less bad odors”

القيمة مقابل المال8%

“it has good price”

آمن للاستخدام8%

“Safe”

مناسب للبشرة المختلطة6%

“The only thing I liked is that its gentle for the skin”

What buyers complain about

يشم39%

“The scent is not pleasant”

مناسب للبشرة المختلطة17%

“But not for all skin”

الوظيفة - بشكل عام17%

“Not working”

متانة14%

“not long lasting”

Top return reasons

يشم15%

حالة المنتج11%

الوظيفة - بشكل عام10%

الحجم الكلي10%

المنتج المعلن عنه مقابل المنتج الفعلي9%

القيمة مقابل المال8%

الجودة الشاملة6%

التدفئة6%

الحساسية6%

زيتي/دهني2%

Common questions

Is deodorant stick profitable to sell on Amazon United Arab Emirates?: The niche generates $885K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Launch it (57/100).
How competitive is the deodorant stick niche?: 3 brands and 49 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in deodorant stick?: Top complaints mined from reviews: يشم, مناسب للبشرة المختلطة, الوظيفة - بشكل عام. The return rate is 0.5%.
What does it cost to enter the deodorant stick niche?: Listings span $15.53–$240.03; the average listing price is $63.80 (sweet spot $15–$100). The average incumbent carries 4,755 reviews — the moat a new listing must climb.