How competitive is the Deodorant Stick niche on Amazon United Arab Emirates?

3 brands and 49 sellers compete in Deodorant Stick on Amazon United Arab Emirates. The top 5 Deodorant Stick products take 58% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Deodorant Stick niche?

Deodorant Stick sells for $63.80 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $15.53–$240.03. The average incumbent carries 4,755 reviews — the moat a new listing must climb.

Deodorant Stick

Deodorant Stick clears our launch bar: a $885K/yr market growing +25.6% this quarter with returns at 0.5%.

Signals High Price

Flapen Score

Launch it

Top 20% of 445 Beauty niches · +6 vs the category median of 51

This niche Category average · 445 niches

Is Deodorant Stick profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Deodorant Stick is a $885K/yr Amazon United Arab Emirates market (214K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 57/100.

Deodorant Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +25.6% over the last 90 days and 6.5% of searches end in a purchase.

$885K

revenue / yr

Units sold / yr25K

Search volume / yr+25.6%214K

Conversion rate6.5%

Avg price$63.80

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 49

Top-5 product click share58%

Open market0%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Top Deodorant Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Vichy 72 Hours Stress Resist Excessive Perspiration Deodorant 50ml

Price: $46.81
Rating: 4.2/5
Reviews: 5,527
Age: 12y ago

Vichy 48 Hours Anti Perspirant Deodorant Intensive Treatment 50ml

Price: $48.24
Rating: 4.6/5
Reviews: 3,943
Age: 13y ago

Vichy 96 Hour Clinical Control Deodorant for Men 50ml

Price: $46.91
Rating: 4.2/5
Reviews: 545
Age: 3y ago

Vichy 48 Hours Anti Perspirant Deodorant for Sensitive Skin 50ml

Price: $48.18
Rating: 4.2/5
Reviews: 2,837
Age: 13y ago

Vichy 48 Hours Anti Perspirant Beauty Deodorant for Women 50ml

Price: $51.02
Rating: 4.5/5
Reviews: 199
Age: 12y ago

Newest

by launch date

Vichy Dercos Aminexil Clinical R.E.G.E.N. Booster 90ml

Price: $240.03
Rating: 4.0/5
Reviews: 204
Age: 8mo ago

Lady Speed Stick Invisible Dry Powder Fresh Antiperspirant Deodorant Stick 2 x 65 g 24-Hour Anti-Stain Sweat and Odour Protection Fresh Scent Leaves No White Residue on Skin 0% Alcohol*

Price: $25.73
Rating: 4.6/5
Reviews: 9
Age: 1y ago

Vichy 96 Hour Clinical Control Deodorant for Men 50ml

Price: $46.91
Rating: 4.2/5
Reviews: 545
Age: 3y ago

Vichy 96 Hour Clinical Control Deodorant for Women 50ml

Price: $50.29
Rating: 4.5/5
Reviews: 854
Age: 4y ago

Lady Speed Stick Deodorant for Women invisible Dry Shower Fresh- 2.3 Ounce (pack Of 4)

Price: $44.61
Rating: 4.7/5
Reviews: 14,923
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

VICHY88%
Lady Speed Stick8%
Louis Widmer4%
Open — no brand owns it (0%)

Deodorant Stick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume214KCVR6.5%Products24Brands3Top 5 Brands100%OOS Rate5.2%Rating4.4★Reviews4,755Avg BSR#226

Top Deodorant Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vichy deodorant88K/yr +38.0%10.3% conv.
vichy61K/yr +27.7%3.6% conv.
lady speed deodorant12K/yr +48.9%5.0% conv.
louis widmer11K/yr -12.1%1.3% conv.
deodorant stick7K/yr +35.0%0.1% conv.
louis widmer deodorant9K/yr -51.8%2.6% conv.
lady speed stick5K/yr +44.3%3.8% conv.
vichy anti perspirant3K/yr +116.8%2.3% conv.
vichy roll on4K/yr +52.3%1.2% conv.
vichy stress resist3K/yr +84.8%1.5% conv.

What reviews say buyers love and hate about Deodorant Stick

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

الجودة الشاملة42%

“Very good quality”

يشم17%

“Helped having less bad odors”

القيمة مقابل المال8%

“it has good price”

آمن للاستخدام8%

“Safe”

مناسب للبشرة المختلطة6%

“The only thing I liked is that its gentle for the skin”

What buyers complain about

86% of reviews

يشم39%

“The scent is not pleasant”

مناسب للبشرة المختلطة17%

“But not for all skin”

الوظيفة - بشكل عام17%

“Not working”

متانة14%

“not long lasting”

Deodorant Stick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1يشم

15%

2حالة المنتج

11%

3الوظيفة - بشكل عام

10%

4الحجم الكلي

10%

5المنتج المعلن عنه مقابل المنتج الفعلي

Common Deodorant Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deodorant Stick 57/100 on Amazon United Arab Emirates — Launch it. The niche generates $885K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +25.6% over the last 90 days.

Deodorant Stick buyers on Amazon United Arab Emirates complain most about يشم, مناسب للبشرة المختلطة, الوظيفة - بشكل عام, the themes mined from the niche's reviews. Its return rate is 0.5%.