Brown Eyeliner
MaybeReturns run at only 0.8% of orders. But shoppers spend only $53K a year here, so Brown Eyeliner is a Maybe.
- Flapen Score
- 57 / 100Top 20% of 445 Beauty niches · +6 vs the category median of 5157
- Market size
- $53K/yr59K searches / yr
- 90-day growth
- +29.0%search demand this quarter
- Competition
- 41%top-5 click share · 17 brands · 101 sellers
Flapen Score
Brown Eyeliner against its category
The dotted line is the Beauty average. Past it, Brown Eyeliner is stronger. Inside it, weaker.
Market
The Brown Eyeliner market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Brown Eyeliner 59K times last year and spent an estimated $53K. The top 5 brands take 80% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- +29.0%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $53Ka year
- Top search term
- brown eyeliner26K searches a year
02 · Price
A sale here is worth $22.84.
Listings sell for $22.84 on average, from $4.24 to $47.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.84 that is $0 to $2K a year per listing.
- Average price
- $22.84inside the $15 to $100 sweet spot
- Price range
- $4.24–$47.00
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Beauty. It carries 15,629 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #162in Beauty
- Average rating
- 4.27 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 15,629per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Brown Eyeliner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rimmel London Scandaleyes Exaggerate Eye Definer 02 Chocolate Brown 0.35G - 0.01 Fl Oz
- Price
- $20.12
- Rating
- 4.4/5
- Reviews
- 2,943
- Age
- 5y ago

Maybelline Tattoo Liner Gel Pencil 910 Bold Brown (B3169400)
- Price
- $23.14
- Rating
- 4.2/5
- Reviews
- 16,876
- Age
- 7y ago

Essence long lasting eye pencil 02 hot chocolate (24695)
- Price
- $6.52
- Rating
- 4.2/5
- Reviews
- 3,225
- Age
- 12y ago

Rimmel WonderInk 002 Spiced Chestnut Brown Eyeliner Eyeliner Pen Precision Eyeliner Pen Matte Eyeliner Matte Finish High Pigment All Day Wear Waterproof Smudge-proof 1ml (0.03oz)
- Price
- $26.93
- Rating
- 4.3/5
- Reviews
- 313
- Age
- 1y ago

Wet n Wild Color Icon Kohl Liner Pencil Simma Brown Now! 1Er Pack (1 X 1 G)
- Price
- $11.98
- Rating
- 4.1/5
- Reviews
- 5,520
- Age
- 10y ago
Trending
90-day click momentum
SHEGLAM Bold Moves Cream Eyeliner Pencil Waterproof Kohl Eyeliner Smooth Cream Formula Long-Lasting Smudge-Resistant Eye Liner with Built-In Sharpener & Rich Color Payoff (Brown)
- Price
- $30.46
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 2mo ago

Essence Kajal Pencil 08 Teddy (27045)
- Price
- $7.75
- Rating
- 4.2/5
- Reviews
- 1,964
- Age
- 13y ago

NYX Professional Makeup Micro Brow Pencil Ultra-Fine Dual-Ended Precise Eyebrow Pencil with Retractable Tip and Spoolie Brush Shade: Espresso (07)
- Price
- $27.89
- Rating
- 4.4/5
- Reviews
- 71,160
- Age
- 10y ago

Maybelline New York Waterproof Eyeliner Long-lasting Intense Colour No Smudging and No Fading Tattoo Gel Liner 900 Deep Onyx
- Price
- $17.10
- Rating
- 4.2/5
- Reviews
- 16,876
- Age
- 7y ago

NYX Professional Makeup Epic Ink Liner Waterproof Liquid Eyeliner - Dark Chocolate Vegan Formula Intense Pigment
- Price
- $33.28
- Rating
- 4.4/5
- Reviews
- 2,252
- Age
- 1y ago
Newest
by launch date
SHEGLAM Bold Moves Cream Eyeliner Pencil Waterproof Kohl Eyeliner Smooth Cream Formula Long-Lasting Smudge-Resistant Eye Liner with Built-In Sharpener & Rich Color Payoff (Brown)
- Price
- $30.46
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 2mo ago

Rimmel WonderInk 002 Spiced Chestnut Brown Eyeliner Eyeliner Pen Precision Eyeliner Pen Matte Eyeliner Matte Finish High Pigment All Day Wear Waterproof Smudge-proof 1ml (0.03oz)
- Price
- $26.93
- Rating
- 4.3/5
- Reviews
- 313
- Age
- 1y ago

Knource 2 Pack Long Lasting Matte Liquid Eyeliner Pen Liquid Eyeliner Pen Matte Eye Liner with Precision Tip Long Lasting Eyeliner Pencil for Bold Eye Makeup Glides on Smoothly (Dark brown)
- Price
- $25.04
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago

NYX Professional Makeup Epic Ink Liner Waterproof Liquid Eyeliner - Dark Chocolate Vegan Formula Intense Pigment
- Price
- $33.28
- Rating
- 4.4/5
- Reviews
- 2,252
- Age
- 1y ago

Bourjois Contour Clubbing 057 Up and Brown Waterproof Eye Pencil Bright & Intense Colour Up to 24hrs Wear Creamy & Comfortable Clean & Vegan Formula Sweat Heat & Smudge-Proof Quick Dry 1.2g
- Price
- $21.22
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
101
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
41%
Top 20: 78%
Open market
17%
- Rimmel32%
- Essence Cosmetics17%
- Wet n Wild12%
- MAYBELLINE12%
- NYX PROFESSIONAL MAKEUP7%
- Bourjois3%
- Open — no brand owns it (11 brands, 17%)
Demand
Brown Eyeliner search demand
Weekly searches over the year. Pick a range.
Search terms
Top Brown Eyeliner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown eyeliner26K/yr
- rimmel eyeliner11K/yr
- brown eye pencil8K/yr
- brown kajal5K/yr
- rimmel kohl3K/yr
- rimmel london kohl3K/yr
- كحل بني3K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Eyeliner
We read the reviews and the return reasons for every product selling here.
“Low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Eyeliner questions
Answered from the same tracked data.









