brown eyeliner
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$22.84avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$4.24–$47.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad15,628.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 59K searches
According to Flapen's Amazon United Arab Emirates niche tracking, brown eyeliner is a $53K/yr Amazon United Arab Emirates market (59K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
brown eyeliner market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $69K–$91K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 64 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
101
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
41%
Top 20: 78%
Open market
17%
- Rimmel32%
- Essence Cosmetics17%
- Wet n Wild12%
- MAYBELLINE12%
- NYX PROFESSIONAL MAKEUP7%
- Bourjois3%
- Open — no brand owns it (11 brands, 17%)
Demand
Weekly Amazon search volume, last 24 weeks — +29.0% search growth over the last 90 days.Top brown eyeliner search terms
- brown eyeliner26K/yr
- rimmel eyeliner11K/yr
- brown eye pencil8K/yr
- brown kajal5K/yr
- rimmel kohl3K/yr
- rimmel london kohl3K/yr
- كحل بني3K/yr
Top brown eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel London Scandaleyes Exaggerate Eye Definer 02 Chocolate Brown 0.35G - 0.01 Fl Oz
Rimmel$20.124.4★2,943 rev
Maybelline Tattoo Liner Gel Pencil 910 Bold Brown (B3169400)
MAYBELLINE$23.144.2★16,876 rev
Essence long lasting eye pencil 02 hot chocolate (24695)
Essence Cosmetics$6.524.2★3,225 rev
Rimmel WonderInk 002 Spiced Chestnut Brown Eyeliner Eyeliner Pen Precision Eyeliner Pen Matte Eyeliner Matte Finish High Pigment All Day Wear Waterproof Smudge-proof 1ml (0.03oz)
Rimmel$26.934.3★313 rev
Wet n Wild Color Icon Kohl Liner Pencil Simma Brown Now! 1Er Pack (1 X 1 G)
Wet n Wild$11.984.1★5,520 rev
Newest
by launch date
SHEGLAM Bold Moves Cream Eyeliner Pencil Waterproof Kohl Eyeliner Smooth Cream Formula Long-Lasting Smudge-Resistant Eye Liner with Built-In Sharpener & Rich Color Payoff (Brown)
SHEGLAM$30.4637 rev
Rimmel WonderInk 002 Spiced Chestnut Brown Eyeliner Eyeliner Pen Precision Eyeliner Pen Matte Eyeliner Matte Finish High Pigment All Day Wear Waterproof Smudge-proof 1ml (0.03oz)
Rimmel$26.93313 rev
Knource 2 Pack Long Lasting Matte Liquid Eyeliner Pen Liquid Eyeliner Pen Matte Eye Liner with Precision Tip Long Lasting Eyeliner Pencil for Bold Eye Makeup Glides on Smoothly (Dark brown)
Knource$25.0412 rev
NYX Professional Makeup Epic Ink Liner Waterproof Liquid Eyeliner - Dark Chocolate Vegan Formula Intense Pigment
NYX PROFESSIONAL MAKEUP$33.282,252 rev
Bourjois Contour Clubbing 057 Up and Brown Waterproof Eye Pencil Bright & Intense Colour Up to 24hrs Wear Creamy & Comfortable Clean & Vegan Formula Sweat Heat & Smudge-Proof Quick Dry 1.2g
Bourjois$21.22103 rev
Trending
90-day click momentumSHEGLAM Bold Moves Cream Eyeliner Pencil Waterproof Kohl Eyeliner Smooth Cream Formula Long-Lasting Smudge-Resistant Eye Liner with Built-In Sharpener & Rich Color Payoff (Brown)
SHEGLAM$30.464.1★
Essence Kajal Pencil 08 Teddy (27045)
Essence Cosmetics$7.754.2★
NYX Professional Makeup Micro Brow Pencil Ultra-Fine Dual-Ended Precise Eyebrow Pencil with Retractable Tip and Spoolie Brush Shade: Espresso (07)
NYX PROFESSIONAL MAKEUP$27.894.4★
Maybelline New York Waterproof Eyeliner Long-lasting Intense Colour No Smudging and No Fading Tattoo Gel Liner 900 Deep Onyx
MAYBELLINE$17.104.2★
NYX Professional Makeup Epic Ink Liner Waterproof Liquid Eyeliner - Dark Chocolate Vegan Formula Intense Pigment
NYX PROFESSIONAL MAKEUP$33.284.4★
What buyers say about brown eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Doesnt smudge”
“Great eyeliner”
“are actually a specialized, sharpenable material”
“Woowow so good and waterproof”
“Good and lasts fairly”
“Easy to use”
“Does what it claims”
“Not too dark”
What buyers complain about
“Low quality”
“Not waterproof”
“It turned out to be completely dried out”
“smudges so easily”
“Watery, unusable”
“Very weak color i reapply it”
“Bad easy to get broken”
“Small bottle”
Top return reasons
Common questions
- Is brown eyeliner profitable to sell on Amazon United Arab Emirates?
- The niche generates $53K/yr across 44 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the brown eyeliner niche?
- 17 brands and 101 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in brown eyeliner?
- Top complaints mined from reviews: الجودة الشاملة, مقاومة الماء, رطب/جاف. The return rate is 0.8%.
- What does it cost to enter the brown eyeliner niche?
- Listings span $4.24–$47.00; the average listing price is $22.84 (sweet spot $15–$100). The average incumbent carries 15,629 reviews — the moat a new listing must climb.