Brown Eyeliner
Brown Eyeliner shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 20% of 445 Beauty niches · +6 vs the category median of 51
Is Brown Eyeliner profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Brown Eyeliner is a $53K/yr Amazon United Arab Emirates market (59K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 57/100.
Brown Eyeliner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +29.0% over the last 90 days and 3.9% of searches end in a purchase.
$53K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 44 products
Top Brown Eyeliner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel London Scandaleyes Exaggerate Eye Definer 02 Chocolate Brown 0.35G - 0.01 Fl Oz
- Price
- $20.12
- Rating
- 4.4/5
- Reviews
- 2,943
- Age
- 5y ago
Maybelline Tattoo Liner Gel Pencil 910 Bold Brown (B3169400)
- Price
- $23.14
- Rating
- 4.2/5
- Reviews
- 16,876
- Age
- 7y ago
Essence long lasting eye pencil 02 hot chocolate (24695)
- Price
- $6.52
- Rating
- 4.2/5
- Reviews
- 3,225
- Age
- 12y ago
Rimmel WonderInk 002 Spiced Chestnut Brown Eyeliner Eyeliner Pen Precision Eyeliner Pen Matte Eyeliner Matte Finish High Pigment All Day Wear Waterproof Smudge-proof 1ml (0.03oz)
- Price
- $26.93
- Rating
- 4.3/5
- Reviews
- 313
- Age
- 1y ago
Wet n Wild Color Icon Kohl Liner Pencil Simma Brown Now! 1Er Pack (1 X 1 G)
- Price
- $11.98
- Rating
- 4.1/5
- Reviews
- 5,520
- Age
- 10y ago
Trending
90-day click momentum
SHEGLAM Bold Moves Cream Eyeliner Pencil Waterproof Kohl Eyeliner Smooth Cream Formula Long-Lasting Smudge-Resistant Eye Liner with Built-In Sharpener & Rich Color Payoff (Brown)
- Price
- $30.46
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 2mo ago
Essence Kajal Pencil 08 Teddy (27045)
- Price
- $7.75
- Rating
- 4.2/5
- Reviews
- 1,964
- Age
- 13y ago
NYX Professional Makeup Micro Brow Pencil Ultra-Fine Dual-Ended Precise Eyebrow Pencil with Retractable Tip and Spoolie Brush Shade: Espresso (07)
- Price
- $27.89
- Rating
- 4.4/5
- Reviews
- 71,160
- Age
- 10y ago
Maybelline New York Waterproof Eyeliner Long-lasting Intense Colour No Smudging and No Fading Tattoo Gel Liner 900 Deep Onyx
- Price
- $17.10
- Rating
- 4.2/5
- Reviews
- 16,876
- Age
- 7y ago
NYX Professional Makeup Epic Ink Liner Waterproof Liquid Eyeliner - Dark Chocolate Vegan Formula Intense Pigment
- Price
- $33.28
- Rating
- 4.4/5
- Reviews
- 2,252
- Age
- 1y ago
Newest
by launch dateSHEGLAM Bold Moves Cream Eyeliner Pencil Waterproof Kohl Eyeliner Smooth Cream Formula Long-Lasting Smudge-Resistant Eye Liner with Built-In Sharpener & Rich Color Payoff (Brown)
- Price
- $30.46
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 2mo ago
Rimmel WonderInk 002 Spiced Chestnut Brown Eyeliner Eyeliner Pen Precision Eyeliner Pen Matte Eyeliner Matte Finish High Pigment All Day Wear Waterproof Smudge-proof 1ml (0.03oz)
- Price
- $26.93
- Rating
- 4.3/5
- Reviews
- 313
- Age
- 1y ago
Knource 2 Pack Long Lasting Matte Liquid Eyeliner Pen Liquid Eyeliner Pen Matte Eye Liner with Precision Tip Long Lasting Eyeliner Pencil for Bold Eye Makeup Glides on Smoothly (Dark brown)
- Price
- $25.04
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
NYX Professional Makeup Epic Ink Liner Waterproof Liquid Eyeliner - Dark Chocolate Vegan Formula Intense Pigment
- Price
- $33.28
- Rating
- 4.4/5
- Reviews
- 2,252
- Age
- 1y ago
Bourjois Contour Clubbing 057 Up and Brown Waterproof Eye Pencil Bright & Intense Colour Up to 24hrs Wear Creamy & Comfortable Clean & Vegan Formula Sweat Heat & Smudge-Proof Quick Dry 1.2g
- Price
- $21.22
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 flat
Sellers
101
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
41%
Top 20: 78%
Open market
17%
- Rimmel32%
- Essence Cosmetics17%
- Wet n Wild12%
- MAYBELLINE12%
- NYX PROFESSIONAL MAKEUP7%
- Bourjois3%
- Open — no brand owns it (11 brands, 17%)
Brown Eyeliner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Brown Eyeliner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brown eyeliner26K/yr
- rimmel eyeliner11K/yr
- brown eye pencil8K/yr
- brown kajal5K/yr
- rimmel kohl3K/yr
- rimmel london kohl3K/yr
- كحل بني3K/yr
What reviews say buyers love and hate about Brown Eyeliner
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Good Quality”
“Doesnt smudge”
“Great eyeliner”
“are actually a specialized, sharpenable material”
“Woowow so good and waterproof”
What buyers complain about
96% of reviews“Low quality”
“Not waterproof”
“It turned out to be completely dried out”
“smudges so easily”
“Watery, unusable”
Brown Eyeliner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brown Eyeliner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
