Body Lotion
MaybeReturns run at only 0.8% of orders. But the top 5 brands take 92% of clicks, so Body Lotion is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 445 Beauty niches · +7 vs the category median of 5158
- Market size
- $1.3M/yr1.1M searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 46%top-5 click share · 9 brands · 74 sellers
Flapen Score
Body Lotion against its category
The dotted line is the Beauty average. Past it, Body Lotion is stronger. Inside it, weaker.
Market
The Body Lotion market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Body Lotion 1.1M times last year and spent an estimated $1.3M. The top 5 brands take 92% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $1.3Ma year
- Peak month
- February1.4× the quietest month
- Top search term
- body lotion276K searches a year
02 · Price
A sale here is worth $33.24.
Listings sell for $33.24 on average, from $10.61 to $86.42. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $33.24 that is $42K to $50K a year per listing.
- Average price
- $33.24inside the $15 to $100 sweet spot
- Price range
- $10.61–$86.42
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $42K–$50K
- Returns
- 0.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Beauty. It carries 12,361 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #165in Beauty
- Average rating
- 4.50 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 12,361per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Body Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
eos Shea Better Body Lotion- Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz
- Price
- $53.04
- Rating
- 4.4/5
- Reviews
- 59,834
- Age
- 3y ago

NIVEA Body Lotion for Dry to Very Dry Skin Rich Nourishing with 100% Pure Hyaluron 72H Intense Moisture 2x400ml
- Price
- $26.91
- Rating
- 4.5/5
- Reviews
- 3,217
- Age
- 5y ago

NIVEA Body Lotion for Dry Skin Cocoa Butter with 100% Pure Hyaluron 48H Deep Moisture 2x400ml
- Price
- $27.95
- Rating
- 4.5/5
- Reviews
- 2,605
- Age
- 5y ago

NIVEA Body Lotion Even Tone Natural Fairness Complex & Vitamin C All Skin Types 2x400ml
- Price
- $26.51
- Rating
- 4.5/5
- Reviews
- 2,189
- Age
- 5y ago

eos Shea Better Cashmere Body Wash Vanilla Cashmere Moisturizing and Nourishing pH Balanced Creamy Gel Formula Paraben & Phthalate Free Sensitive Skin 16 fl oz
- Price
- $73.22
- Rating
- 4.8/5
- Reviews
- 18,239
- Age
- 1y ago
Trending
90-day click momentum
eos Shea Better Body Lotion- Jasmine Peach 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz
- Price
- $61.18
- Rating
- 4.4/5
- Reviews
- 59,834
- Age
- 4y ago

CeraVe Moisturizing Lotion for Normal to Dry Skin with 3 Essential Ceramides 236 ml
- Price
- $43.32
- Rating
- 4.2/5
- Reviews
- 54,776
- Age
- 8y ago

Johnsons Body Lotion Vita-Rich Oil-In-Lotion Rejuvenating 400ml 1+1 FREE
- Price
- $17.10
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 3y ago

eos Shea Better Cashmere Body Wash Vanilla Cashmere Moisturizing and Nourishing pH Balanced Creamy Gel Formula Paraben & Phthalate Free Sensitive Skin 16 fl oz
- Price
- $73.22
- Rating
- 4.8/5
- Reviews
- 18,239
- Age
- 1y ago

St. Ives Renewing Collagen Elastin Body Lotion with Soybean Oil for Smooth & Hydrated Skin| Moisturizing Lotion for Deeply Nourished Skin| Paraben-Free & Non-Greasy| Dermatologically Tested| 621ml
- Price
- $19.72
- Rating
- 4.5/5
- Reviews
- 2,989
- Age
- 13y ago
Newest
by launch date
eos Shea Better Body Lotion- Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz
- Price
- $43.05
- Rating
- 4.7/5
- Reviews
- 22,402
- Age
- 1y ago

eos Shea Better Cashmere Body Wash Vanilla Cashmere Moisturizing and Nourishing pH Balanced Creamy Gel Formula Paraben & Phthalate Free Sensitive Skin 16 fl oz
- Price
- $73.22
- Rating
- 4.8/5
- Reviews
- 18,239
- Age
- 1y ago

eos Cashmere Whipped Oil Body Butter Vanilla Cashmere 72 Hour Weightless Moisture For Dry Skin Rich Formula and Deep Hydration Body Care 10 oz
- Price
- $86.42
- Rating
- 4.7/5
- Reviews
- 4,505
- Age
- 1y ago

eos Cashmere Body Oil Vanilla Cashmere 24 Hour Moisture Plant-Based Squalane to Soothe Soften And Smooth Dry Skin Body Oil 6 fl oz
- Price
- $84.26
- Rating
- 4.6/5
- Reviews
- 4,782
- Age
- 1y ago

eos 24H Moisture Travel Body Lotion- Vanilla Cashmere Travel Size Essential Toiletries Mini Body Lotion For Dry Skin 2.5 fl oz
- Price
- $26.75
- Rating
- 4.7/5
- Reviews
- 22,402
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
74
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
5%
- eos41%
- NIVEA33%
- Vaseline10%
- Nivea5%
- Johnson's3%
- CeraVe3%
- Open — no brand owns it (3 brands, 5%)
Demand
Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Body Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- body lotion276K/yr
- nivea body lotion158K/yr
- eos130K/yr
- lotion108K/yr
- nivea87K/yr
- eos body lotion77K/yr
- body cream43K/yr
- body lotion for women34K/yr
- lotion for women32K/yr
- eos vanilla cashmere18K/yr
Reviews and returns
What reviews say buyers love and hate about Body Lotion
We read the reviews and the return reasons for every product selling here.
“Smell is not good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Lotion questions
Answered from the same tracked data.









