Body Lotion
Body Lotion clears our launch bar: a $1.3M/yr market growing +4.9% this quarter with returns at 0.8%.
Flapen Score
Top 16% of 445 Beauty niches · +7 vs the category median of 51
Is Body Lotion profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Body Lotion is a $1.3M/yr Amazon United Arab Emirates market (1.1M searches/yr). The top 5 brands hold 92% of demand. Verdict: Launch it — 58/100.
Body Lotion: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +4.9% over the last 90 days and 3.6% of searches end in a purchase.
$1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 34 products
Top Body Lotion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
eos Shea Better Body Lotion- Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz
- Price
- $53.04
- Rating
- 4.4/5
- Reviews
- 59,834
- Age
- 3y ago
NIVEA Body Lotion for Dry to Very Dry Skin Rich Nourishing with 100% Pure Hyaluron 72H Intense Moisture 2x400ml
- Price
- $26.91
- Rating
- 4.5/5
- Reviews
- 3,217
- Age
- 5y ago
NIVEA Body Lotion for Dry Skin Cocoa Butter with 100% Pure Hyaluron 48H Deep Moisture 2x400ml
- Price
- $27.95
- Rating
- 4.5/5
- Reviews
- 2,605
- Age
- 5y ago
NIVEA Body Lotion Even Tone Natural Fairness Complex & Vitamin C All Skin Types 2x400ml
- Price
- $26.51
- Rating
- 4.5/5
- Reviews
- 2,189
- Age
- 5y ago
eos Shea Better Cashmere Body Wash Vanilla Cashmere Moisturizing and Nourishing pH Balanced Creamy Gel Formula Paraben & Phthalate Free Sensitive Skin 16 fl oz
- Price
- $73.22
- Rating
- 4.8/5
- Reviews
- 18,239
- Age
- 1y ago
Trending
90-day click momentum
eos Shea Better Body Lotion- Jasmine Peach 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz
- Price
- $61.18
- Rating
- 4.4/5
- Reviews
- 59,834
- Age
- 4y ago
CeraVe Moisturizing Lotion for Normal to Dry Skin with 3 Essential Ceramides 236 ml
- Price
- $43.32
- Rating
- 4.2/5
- Reviews
- 54,776
- Age
- 8y ago
Johnsons Body Lotion Vita-Rich Oil-In-Lotion Rejuvenating 400ml 1+1 FREE
- Price
- $17.10
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 3y ago
eos Shea Better Cashmere Body Wash Vanilla Cashmere Moisturizing and Nourishing pH Balanced Creamy Gel Formula Paraben & Phthalate Free Sensitive Skin 16 fl oz
- Price
- $73.22
- Rating
- 4.8/5
- Reviews
- 18,239
- Age
- 1y ago
St. Ives Renewing Collagen Elastin Body Lotion with Soybean Oil for Smooth & Hydrated Skin| Moisturizing Lotion for Deeply Nourished Skin| Paraben-Free & Non-Greasy| Dermatologically Tested| 621ml
- Price
- $19.72
- Rating
- 4.5/5
- Reviews
- 2,989
- Age
- 13y ago
Newest
by launch date
eos Shea Better Body Lotion- Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz
- Price
- $43.05
- Rating
- 4.7/5
- Reviews
- 22,402
- Age
- 1y ago
eos Shea Better Cashmere Body Wash Vanilla Cashmere Moisturizing and Nourishing pH Balanced Creamy Gel Formula Paraben & Phthalate Free Sensitive Skin 16 fl oz
- Price
- $73.22
- Rating
- 4.8/5
- Reviews
- 18,239
- Age
- 1y ago
eos Cashmere Whipped Oil Body Butter Vanilla Cashmere 72 Hour Weightless Moisture For Dry Skin Rich Formula and Deep Hydration Body Care 10 oz
- Price
- $86.42
- Rating
- 4.7/5
- Reviews
- 4,505
- Age
- 1y ago
eos Cashmere Body Oil Vanilla Cashmere 24 Hour Moisture Plant-Based Squalane to Soothe Soften And Smooth Dry Skin Body Oil 6 fl oz
- Price
- $84.26
- Rating
- 4.6/5
- Reviews
- 4,782
- Age
- 1y ago
eos 24H Moisture Travel Body Lotion- Vanilla Cashmere Travel Size Essential Toiletries Mini Body Lotion For Dry Skin 2.5 fl oz
- Price
- $26.75
- Rating
- 4.7/5
- Reviews
- 22,402
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
74
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
5%
- eos41%
- NIVEA33%
- Vaseline10%
- Nivea5%
- Johnson's3%
- CeraVe3%
- Open — no brand owns it (3 brands, 5%)
Body Lotion demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Body Lotion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- body lotion276K/yr
- nivea body lotion158K/yr
- eos130K/yr
- lotion108K/yr
- nivea87K/yr
- eos body lotion77K/yr
- body cream43K/yr
- body lotion for women34K/yr
- lotion for women32K/yr
- eos vanilla cashmere18K/yr
What reviews say buyers love and hate about Body Lotion
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Good scent”
“Moisturizes well”
“Best quality”
“Makes my skin extremely soft”
“Value for money”
What buyers complain about
69% of reviews“Smell is not good”
“the product is broken”
“Leaked”
“Allergy”
“Poor quality poor service”
Body Lotion return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Body Lotion questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
