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Blush

Maybe

Products sell for $29.90 on average, inside the sweet spot. But buyers convert on only 1.4% of searches, so Blush is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 445 Beauty niches · +5 vs the category median of 51
Market size
$389K/yr916K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
26%top-5 click share · 13 brands · 87 sellers

Flapen Score

Blush against its category

The dotted line is the Beauty average. Past it, Blush is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blush market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Blush 916K times last year and spent an estimated $389K. The top 5 brands take 88% of clicks. Demand peaks in Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 916K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $389K a year.

Searches, last 12 months
916K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
1.4%
Market size, estimated
$389Ka year
Peak month
June1.6× the quietest month
Top search term
sheglam305K searches a year

02 · Price

A sale here is worth $29.90.

Listings sell for $29.90 on average, from $9.25 to $141.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $29.90 that is $3K to $7K a year per listing.

Average price
$29.90inside the $15 to $100 sweet spot
Price range
$9.25–$141.73
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #79 within Beauty. It carries 4,263 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
99%
Out of stock, average day
1.1%
Average rank
#79in Beauty
Average rating
4.29 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,263per listing
Listings tracked
72

04 · Newcomers

Amazon counts 8 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
46 months

Products

Top Blush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

$0$12K$23K$35K$47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

87

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

26%

Top 20: 55%

Open market

9%

  • SHEGLAM45%
  • NYX PROFESSIONAL MAKEUP22%
  • Essence Cosmetics15%
  • Max Factor3%
  • e.l.f.3%
  • Wet n Wild3%
  • Open — no brand owns it (7 brands, 9%)

Demand

Blush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Blush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheglam305K/yr
  • blush217K/yr
  • blush and bronzer96K/yr
  • nyx blush46K/yr
  • liquid blush35K/yr
  • sheglam blush29K/yr
  • blusher26K/yr
  • بلاشر22K/yr
  • blush on22K/yr
  • powder blush20K/yr

Reviews and returns

What reviews say buyers love and hate about Blush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “الجودة الشاملة”
19%of negative reviews mention “لون”
2.0%of orders come back
“too dark for me”
A buyer, on “لون”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Blush questions

Answered from the same tracked data.