blush
Worth a lookShows a sweet-spot price point ($29.90 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$29.90avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$9.25–$141.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$389K$389K/yr · 916K searches
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,262.68avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, blush is a $389K/yr Amazon United Arab Emirates market (916K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
blush market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $299K–$374K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 49%
- Out of stock
- 1.1%
- Avg brand age
- 46 months
- Avg seller age
- 66 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
87
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
26%
Top 20: 55%
Open market
9%
- SHEGLAM45%
- NYX PROFESSIONAL MAKEUP22%
- Essence Cosmetics15%
- Max Factor3%
- e.l.f.3%
- Wet n Wild3%
- Open — no brand owns it (7 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.6×
Top blush search terms
- sheglam305K/yr
- blush217K/yr
- blush and bronzer96K/yr
- nyx blush46K/yr
- liquid blush35K/yr
- sheglam blush29K/yr
- blusher26K/yr
- بلاشر22K/yr
- blush on22K/yr
- powder blush20K/yr
Top blush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHEGLAM Makeup - Color Bloom Liquid Blush Matte Finish - Long-wearing Waterproof Gel-Cream Blush with Sponge Tip Applicator (Love Cake) 5.2 grams 1.0 count 1
SHEGLAM$19.284.3★9,506 rev
NYX Professional Makeup Buttermelt Blush Powder Blush up to 12 H Wear Fade & Transfer Resistant U Know Butta.
NYX PROFESSIONAL MAKEUP$25.994.2★12,269 rev
NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Booming Pigment Fade and Transfer-Resistant Blush Up to 12 Hours Make Up Wear Vegan Formula - For The Butta
NYX PROFESSIONAL MAKEUP$28.554.2★12,269 rev
essence Baby Got Blush 30 Rosé All Day
Essence Cosmetics$10.844.3★2,639 rev
SHEGLAM Buttery Bliss Blush Stick Cream Milky Makeup Blush Blush - Love Cake
SHEGLAM$25.954.4★677 rev
Newest
by launch date
SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin
SHEGLAM$32.88500 rev
Catrice Soft Glam Baked Blush 010
Catrice Cosmetics$19.11403 rev
SHEGLAM Buttery Bliss Blush Stick Cream Milky Makeup Blush Blush - Love Cake
SHEGLAM$25.95677 rev
essence baby got blush 40
Essence Cosmetics$12.301,227 rev
NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Booming Pigment Fade and Transfer-Resistant Blush Up to 12 Hours Make Up Wear Vegan Formula - For The Butta
NYX PROFESSIONAL MAKEUP$28.5512,269 rev
Trending
90-day click momentumCatrice Soft Glam Baked Blush 010
Catrice Cosmetics$19.114.5★
SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin
SHEGLAM$32.884.4★
SHEGLAM Buttery Bliss Blush Stick Cream Milky Makeup Blush Blush - Love Cake
SHEGLAM$25.954.4★
essence Baby Got Blush 30 Rosé All Day
Essence Cosmetics$10.844.3★
SHEGLAM PoutPerfect Moisturizing Solid Lip Gloss Non Sticky Lipstick with Coconut Oil - Sepia Kiss
SHEGLAM$20.934.4★
What buyers say about blush
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Love the color”
“It looks great on the skin”
“I do love this hair curler”
“nice smell”
“Overall, it is a great value for the price”
“it really kept my lips moisturised for the day”
“Works well and easy to use”
“Amazing glow”
“dont worry its amazing it lasts for 3 days for my wavy hair type”
What buyers complain about
“too dark for me”
“Bad quality and not pigmented at all”
“its not working”
“stopped working after 15 days”
“could not use”
“Not waterproof”
“it peels off your makeup”
“Big”
“no pigment at all”
“does not blend with the skin evenly”
Top return reasons
Common questions
- Is blush profitable to sell on Amazon United Arab Emirates?
- The niche generates $389K/yr across 72 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the blush niche?
- 13 brands and 87 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in blush?
- Top complaints mined from reviews: لون, الجودة الشاملة, الوظيفة - بشكل عام. The return rate is 2.0%.
- When does demand for blush peak?
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- What does it cost to enter the blush niche?
- Listings span $9.25–$141.73; the average listing price is $29.90 (sweet spot $15–$100). The average incumbent carries 4,263 reviews — the moat a new listing must climb.