How competitive is the Blush niche on Amazon United Arab Emirates?

13 brands and 87 sellers compete in Blush on Amazon United Arab Emirates. The top 5 Blush products take 26% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Blush?

Blush buyers on Amazon United Arab Emirates complain most about لون, الجودة الشاملة, الوظيفة - بشكل عام, the themes mined from the niche's reviews. Its return rate is 2.0%.

What does it cost to enter the Blush niche?

Blush sells for $29.90 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $9.25–$141.73. The average incumbent carries 4,263 reviews — the moat a new listing must climb.

Blush

Blush shows a sweet-spot price point ($29.90 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 26% of 445 Beauty niches · +5 vs the category median of 51

This niche Category average · 445 niches

Is Blush profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Blush is a $389K/yr Amazon United Arab Emirates market (916K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun. Verdict: Worth a look — 56/100.

Blush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.9% over the last 90 days and 1.4% of searches end in a purchase.

$389K

revenue / yr

Units sold / yr13K

Search volume / yr+8.9%916K

Conversion rate1.4%

Avg price$29.90

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers13 · 87

Top-5 product click share26%

Open market12%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 72 products

Top Blush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SHEGLAM Makeup - Color Bloom Liquid Blush Matte Finish - Long-wearing Waterproof Gel-Cream Blush with Sponge Tip Applicator (Love Cake) 5.2 grams 1.0 count 1

Price: $19.28
Rating: 4.3/5
Reviews: 9,506
Age: 3y ago

NYX Professional Makeup Buttermelt Blush Powder Blush up to 12 H Wear Fade & Transfer Resistant U Know Butta.

Price: $25.99
Rating: 4.2/5
Reviews: 12,269
Age: 2y ago

NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Booming Pigment Fade and Transfer-Resistant Blush Up to 12 Hours Make Up Wear Vegan Formula - For The Butta

Price: $28.55
Rating: 4.2/5
Reviews: 12,269
Age: 1y ago

essence Baby Got Blush 30 Rosé All Day

Price: $10.84
Rating: 4.3/5
Reviews: 2,639
Age: 2y ago

SHEGLAM Buttery Bliss Blush Stick Cream Milky Makeup Blush Blush - Love Cake

Price: $25.95
Rating: 4.4/5
Reviews: 677
Age: 1y ago

Newest

by launch date

SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin

Price: $32.88
Rating: 4.4/5
Reviews: 500
Age: 4mo ago

Catrice Soft Glam Baked Blush 010

Price: $19.11
Rating: 4.5/5
Reviews: 403
Age: 8mo ago

SHEGLAM Buttery Bliss Blush Stick Cream Milky Makeup Blush Blush - Love Cake

Price: $25.95
Rating: 4.4/5
Reviews: 677
Age: 1y ago

essence baby got blush 40

Price: $12.30
Rating: 4.4/5
Reviews: 1,227
Age: 1y ago

NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Booming Pigment Fade and Transfer-Resistant Blush Up to 12 Hours Make Up Wear Vegan Formula - For The Butta

Price: $28.55
Rating: 4.2/5
Reviews: 12,269
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

26%

Top 20: 55%

Open market

SHEGLAM45%
NYX PROFESSIONAL MAKEUP22%
Essence Cosmetics15%
Max Factor3%
e.l.f.3%
Wet n Wild3%
Open — no brand owns it (7 brands, 9%)

Blush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume916KCVR1.4%Products72Brands13Top 5 Brands88%OOS Rate1.1%Rating4.3★Reviews4,263Avg BSR#79

Peak months: Jun · busiest ÷ quietest = 1.6×

Top Blush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sheglam305K/yr +6.6%0.7% conv.
blush217K/yr +10.7%1.0% conv.
blush and bronzer96K/yr +8.5%0.4% conv.
nyx blush46K/yr +39.3%1.2% conv.
liquid blush35K/yr +3.0%0.9% conv.
sheglam blush29K/yr +3.5%1.1% conv.
blusher26K/yr +19.7%1.7% conv.
بلاشر22K/yr -4.1%0.8% conv.
blush on22K/yr -8.1%1.4% conv.
powder blush20K/yr +11.2%0.8% conv.

What reviews say buyers love and hate about Blush

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

الجودة الشاملة17%

“Good quality”

لون17%

“Love the color”

مناسب للبشرة المختلطة11%

“It looks great on the skin”

ملائمة الشعر المجعد8%

“I do love this hair curler”

يشم7%

“nice smell”

What buyers complain about

71% of reviews

لون19%

“too dark for me”

الجودة الشاملة10%

“Bad quality and not pigmented at all”

الوظيفة - بشكل عام9%

“its not working”

متانة9%

“stopped working after 15 days”

سهولة الاستخدام5%

“could not use”

Blush return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1لون

32%

2المواد/الأجزاء المعيبة

14%

3الوظيفة - بشكل عام

11%

4الجودة الشاملة

5حالة المنتج

Common Blush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blush 56/100 on Amazon United Arab Emirates — Worth a look. The niche generates $389K/yr across 72 tracked products. 8 of 12 products launched in the last 360 days are still selling. Search demand moved +8.9% over the last 90 days.