Astaxanthin
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 97% of clicks, so Astaxanthin is a Maybe.
- Flapen Score
- 51 / 100Ranks 223 of 445 Beauty niches · on the category median51
- Market size
- $278K/yr34K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 53%top-5 click share · 7 brands · 23 sellers
Flapen Score
Astaxanthin against its category
The dotted line is the Beauty average. Past it, Astaxanthin is stronger. Inside it, weaker.
Market
The Astaxanthin market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Astaxanthin 34K times last year and spent an estimated $278K. The top 5 brands take 97% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $278Ka year
- Top search term
- astaxanthin24K searches a year
02 · Price
A sale here is worth $132.88.
Listings sell for $132.88 on average, from $55.00 to $227.14. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $132.88 that is $0 to $13K a year per listing.
- Average price
- $132.88above the $15 to $100 sweet spot
- Price range
- $55.00–$227.14
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #303 within Beauty. It carries 3,340 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 16.9%
- Average rank
- #303in Beauty
- Average rating
- 4.27 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,340per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Astaxanthin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 12mg 90 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Non-GMO & Gluten-Free
- Price
- $193.66
- Rating
- 4.5/5
- Reviews
- 9,629
- Age
- 1y ago

Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 12mg 50 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Non-GMO & Gluten-Free
- Price
- $136.83
- Rating
- 4.5/5
- Reviews
- 9,629
- Age
- 13y ago

Dr. Mercola Astaxanthin 90 Servings (90 Capsules) Dietary Supplement 4 mg Per Capsule Provides Antioxidant Power for Overall Health Non-GMO
- Price
- $118.31
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 2y ago

KittySupps Belano Astaxanthin 12mg - Powerful Antioxidant Supplement for Eye Joint Skin & Immune Support - Non-GMO Gluten Free Easy to Swallow - 120 Softgels (4 Month Supply)
- Price
- $113.30
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 5mo ago

Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 12mg 25 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Non-GMO & Gluten-Free
- Price
- $74.33
- Rating
- 4.5/5
- Reviews
- 9,629
- Age
- 13y ago
Trending
90-day click momentum
Nutrex Hawaii Vegan BioAstin Hawaiian Astaxanthin - 4mg 120 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Vegan Non-GMO & Gluten-Free
- Price
- $142.26
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 10y ago

Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 4mg 270 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health -Non-GMO & Gluten-Free
- Price
- $227.14
- Rating
- 4.4/5
- Reviews
- 2,784
- Age
- 9y ago

Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 12mg 60 Gummies - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Non-GMO & Gluten-Free
- Price
- $147.54
- Rating
- 4.5/5
- Reviews
- 9,629
- Age
- 1y ago

Nutrex Hawaii Vegan BioAstin Hawaiian Astaxanthin - 12mg 75 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Non-GMO & Gluten-Free
- Price
- $175.52
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 10y ago

KittySupps Belano Astaxanthin 12mg - Powerful Antioxidant Supplement for Eye Joint Skin & Immune Support - Non-GMO Gluten Free Easy to Swallow - 120 Softgels (4 Month Supply)
- Price
- $113.30
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 5mo ago
Newest
by launch date
KittySupps Belano Astaxanthin 12mg - Powerful Antioxidant Supplement for Eye Joint Skin & Immune Support - Non-GMO Gluten Free Easy to Swallow - 120 Softgels (4 Month Supply)
- Price
- $113.30
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 5mo ago

Joji Astaxanthin Q10 Plus Mixed Berry | Dietary Supplement Drink Powder | From Haematococcus Pluvialis Extract | 0% Sugar Added | Sachet Pack
- Price
- $55.00
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 6mo ago

Vitabay Astaxanthin 12 mg 90 Vegan softgels with astaxanthin from Haematococcus pluvialis microalgae and Flaxseed Oil Laboratory Tested in Germany
- Price
- $180.75
- Rating
- 4.6/5
- Reviews
- 1,456
- Age
- 9mo ago

Kairvi Astaxanthin Q10+ Mixed Berry by Goji Antioxidant Supplement with Haematococcus Pluvialis Extract 200 000mg Sugar-Free
- Price
- $65.27
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 12mg 90 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Non-GMO & Gluten-Free
- Price
- $193.66
- Rating
- 4.5/5
- Reviews
- 9,629
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
23
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
2%
- Nutrex Hawaii68%
- Dr. Mercola9%
- KittySupps9%
- KAIRVI8%
- vitabay2%
- Solgar2%
- Open — no brand owns it (1 brand, 2%)
Demand
Astaxanthin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.8× · 11 of 12 months tracked
Search terms
Top Astaxanthin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- astaxanthin24K/yr
- astaxanthin 12mg6K/yr
- astaxanthin supplement4K/yr
Reviews and returns
What reviews say buyers love and hate about Astaxanthin
We read the reviews and the return reasons for every product selling here.
“Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Astaxanthin questions
Answered from the same tracked data.









