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Astaxanthin

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 97% of clicks, so Astaxanthin is a Maybe.

Flapen Score
51
51 / 100
Ranks 223 of 445 Beauty niches · on the category median
Market size
$278K/yr34K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
53%top-5 click share · 7 brands · 23 sellers

Flapen Score

Astaxanthin against its category

The dotted line is the Beauty average. Past it, Astaxanthin is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Astaxanthin market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Astaxanthin 34K times last year and spent an estimated $278K. The top 5 brands take 97% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
6.2%
Market size, estimated
$278Ka year
Top search term
astaxanthin24K searches a year

02 · Price

A sale here is worth $132.88.

Listings sell for $132.88 on average, from $55.00 to $227.14. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $132.88 that is $0 to $13K a year per listing.

Average price
$132.88above the $15 to $100 sweet spot
Price range
$55.00–$227.14
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #303 within Beauty. It carries 3,340 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
16.9%
Average rank
#303in Beauty
Average rating
4.27 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,340per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Astaxanthin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$33K$44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

23

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

2%

  • Nutrex Hawaii68%
  • Dr. Mercola9%
  • KittySupps9%
  • KAIRVI8%
  • vitabay2%
  • Solgar2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Astaxanthin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.8× · 11 of 12 months tracked

Search terms

Top Astaxanthin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • astaxanthin24K/yr
  • astaxanthin 12mg6K/yr
  • astaxanthin supplement4K/yr

Reviews and returns

What reviews say buyers love and hate about Astaxanthin

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “الجودة الشاملة”
0.2%of orders come back
“Quality”
A buyer, on “الجودة الشاملة”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Astaxanthin questions

Answered from the same tracked data.