Astaxanthin
Astaxanthin shows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Flapen Score
Ranks 223 of 445 Beauty niches · on the category median
Is Astaxanthin profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Astaxanthin is a $278K/yr Amazon United Arab Emirates market (34K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 51/100.
Astaxanthin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +3.4% over the last 90 days and 6.2% of searches end in a purchase.
$278K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 16 products
Top Astaxanthin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 12mg 90 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Non-GMO & Gluten-Free
- Price
- $193.66
- Rating
- 4.5/5
- Reviews
- 9,629
- Age
- 1y ago

Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 12mg 50 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Non-GMO & Gluten-Free
- Price
- $136.83
- Rating
- 4.5/5
- Reviews
- 9,629
- Age
- 13y ago

Dr. Mercola Astaxanthin 90 Servings (90 Capsules) Dietary Supplement 4 mg Per Capsule Provides Antioxidant Power for Overall Health Non-GMO
- Price
- $118.31
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 2y ago

KittySupps Belano Astaxanthin 12mg - Powerful Antioxidant Supplement for Eye Joint Skin & Immune Support - Non-GMO Gluten Free Easy to Swallow - 120 Softgels (4 Month Supply)
- Price
- $113.30
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 5mo ago

Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 12mg 25 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Non-GMO & Gluten-Free
- Price
- $74.33
- Rating
- 4.5/5
- Reviews
- 9,629
- Age
- 13y ago
Trending
90-day click momentum
Nutrex Hawaii Vegan BioAstin Hawaiian Astaxanthin - 4mg 120 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Vegan Non-GMO & Gluten-Free
- Price
- $142.26
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 10y ago

Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 4mg 270 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health -Non-GMO & Gluten-Free
- Price
- $227.14
- Rating
- 4.4/5
- Reviews
- 2,784
- Age
- 9y ago

Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 12mg 60 Gummies - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Non-GMO & Gluten-Free
- Price
- $147.54
- Rating
- 4.5/5
- Reviews
- 9,629
- Age
- 1y ago

Nutrex Hawaii Vegan BioAstin Hawaiian Astaxanthin - 12mg 75 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Non-GMO & Gluten-Free
- Price
- $175.52
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 10y ago

KittySupps Belano Astaxanthin 12mg - Powerful Antioxidant Supplement for Eye Joint Skin & Immune Support - Non-GMO Gluten Free Easy to Swallow - 120 Softgels (4 Month Supply)
- Price
- $113.30
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 5mo ago
Newest
by launch date
KittySupps Belano Astaxanthin 12mg - Powerful Antioxidant Supplement for Eye Joint Skin & Immune Support - Non-GMO Gluten Free Easy to Swallow - 120 Softgels (4 Month Supply)
- Price
- $113.30
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 5mo ago

Joji Astaxanthin Q10 Plus Mixed Berry | Dietary Supplement Drink Powder | From Haematococcus Pluvialis Extract | 0% Sugar Added | Sachet Pack
- Price
- $55.00
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 6mo ago

Vitabay Astaxanthin 12 mg 90 Vegan softgels with astaxanthin from Haematococcus pluvialis microalgae and Flaxseed Oil Laboratory Tested in Germany
- Price
- $180.75
- Rating
- 4.6/5
- Reviews
- 1,456
- Age
- 9mo ago

Kairvi Astaxanthin Q10+ Mixed Berry by Goji Antioxidant Supplement with Haematococcus Pluvialis Extract 200 000mg Sugar-Free
- Price
- $65.27
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 12mg 90 Softgels - Farm-Direct Premium Antioxidant Supplement to Support Eye Skin Joint & Immune System Health - Non-GMO & Gluten-Free
- Price
- $193.66
- Rating
- 4.5/5
- Reviews
- 9,629
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
23
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
2%
- Nutrex Hawaii68%
- Dr. Mercola9%
- KittySupps9%
- KAIRVI8%
- vitabay2%
- Solgar2%
- Open — no brand owns it (1 brand, 2%)
Astaxanthin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Astaxanthin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- astaxanthin24K/yr
- astaxanthin 12mg6K/yr
- astaxanthin supplement4K/yr
What reviews say buyers love and hate about Astaxanthin
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Quality”
Common Astaxanthin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









