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White Paint

Fail

Shoppers spend only $50K a year here, so White Paint is a Fail.

Flapen Score
48
48 / 100
Ranks 68 of 104 Arts & Crafts niches · −4 vs the category median of 52
Market size
$50K/yr31K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
75%top-5 click share · 9 brands · 21 sellers

Flapen Score

White Paint against its category

The dotted line is the Arts & Crafts average. Past it, White Paint is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Paint market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for White Paint 31K times last year and spent an estimated $50K. The top 5 brands take 85% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
7.3%
Market size, estimated
$50Ka year
Top search term
white paint16K searches a year

02 · Price

A sale here is worth $22.29.

Listings sell for $22.29 on average, from $9.40 to $39.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $22.29 that is $2K to $6K a year per listing.

Average price
$22.29inside the $15 to $100 sweet spot
Price range
$9.40–$39.85
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #49 within Arts & Crafts. It carries 3,997 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
82%
Out of stock, average day
2.3%
Average rank
#49in Arts & Crafts
Average rating
4.25 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,997per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top White Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$15K$20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

21

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

  • Faber-Castell42%
  • FITTO15%
  • MARKQ15%
  • Mont Marte8%
  • Mafra6%
  • Apple Barrel5%
  • Open — no brand owns it (3 brands, 10%)

Demand

White Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top White Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white paint16K/yr
  • white acrylic paint11K/yr
  • acrylic paint white4K/yr

Reviews and returns

What reviews say buyers love and hate about White Paint

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الحجم الكلي”
0.8%of orders come back
“It opens like big bottle of milk”
A buyer, on “الحجم الكلي”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common White Paint questions

Answered from the same tracked data.