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White Glue

Fail

The top 5 brands take 94% of clicks, so White Glue is a Fail.

Flapen Score
46
46 / 100
Ranks 75 of 104 Arts & Crafts niches · −6 vs the category median of 52
Market size
$104K/yr68K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
53%top-5 click share · 9 brands · 74 sellers

Flapen Score

White Glue against its category

The dotted line is the Arts & Crafts average. Past it, White Glue is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Glue market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for White Glue 68K times last year and spent an estimated $104K. The top 5 brands take 94% of clicks. Demand peaks in Apr–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
4.0%
Market size, estimated
$104Ka year
Peak month
July2.5× the quietest month
Top search term
elmers glue14K searches a year

02 · Price

A sale here is worth $38.49.

Listings sell for $38.49 on average, from $3.71 to $224.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $38.49 that is $4K to $10K a year per listing.

Average price
$38.49inside the $15 to $100 sweet spot
Price range
$3.71–$224.53
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
1.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #86 within Arts & Crafts. It carries 2,416 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
83%
Out of stock, average day
1.7%
Average rank
#86in Arts & Crafts
Average rating
4.47 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,416per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top White Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$16K$21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

74

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

3%

  • ELMER'S37%
  • Faber-Castell34%
  • UHU10%
  • Fevicol9%
  • Generic4%
  • Pidilite2%
  • Open — no brand owns it (3 brands, 3%)

Demand

White Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top White Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elmers glue14K/yr
  • white glue10K/yr
  • pva glue8K/yr
  • slime glue7K/yr
  • fevicol8K/yr
  • elmers6K/yr
  • glue for slime5K/yr
  • liquid glue4K/yr
  • غراء ابيض2K/yr
  • fevicol glue4K/yr

Reviews and returns

What reviews say buyers love and hate about White Glue

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
100%of negative reviews mention “القيمة مقابل المال”
1.0%of orders come back
“when I went to buy it again I saw the price was higher than before”
A buyer, on “القيمة مقابل المال”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common White Glue questions

Answered from the same tracked data.