Watercolor
MaybeReturns run at only 0.6% of orders. But shoppers spend only $88K a year here, so Watercolor is a Maybe.
- Flapen Score
- 52 / 100Ranks 51 of 104 Arts & Crafts niches · on the category median52
- Market size
- $88K/yr66K searches / yr
- 90-day growth
- +11.7%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 45 sellers
Flapen Score
Watercolor against its category
The dotted line is the Arts & Crafts average. Past it, Watercolor is stronger. Inside it, weaker.
Market
The Watercolor market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Watercolor 66K times last year and spent an estimated $88K. The top 5 brands take 64% of clicks. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +11.7%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $88Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- watercolor19K searches a year
02 · Price
A sale here is worth $49.89.
Listings sell for $49.89 on average, from $5.34 to $108.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $49.89 that is $0 to $5K a year per listing.
- Average price
- $49.89inside the $15 to $100 sweet spot
- Price range
- $5.34–$108.51
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #96 within Arts & Crafts. It carries 1,851 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #96in Arts & Crafts
- Average rating
- 4.54 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,851per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Watercolor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Funcils Watercolor Paint Set - 50 Travel Watercolors Set - Water Colors Paint for Adult Kids Beginners Professional Artists | Watercolor Palette with Paper Brush Pen | Art Supplies for Adults
- Price
- $67.39
- Rating
- 4.7/5
- Reviews
- 1,320
- Age
- 3y ago

Maxi Watercolor Paint Set 24 Colors 28mm Non toxic Washable Watercolor Palette with 1 Paint Brushes for Artists Kids & Adults Art & Craft Supplies
- Price
- $10.21
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago

ikeoat Watercolor Paint Set 36 Colors in Gift Box with Bonus Watercolor Paper Pad and Water Brushes Perfect for Kids Adults Beginners Artists Painting Sketching and Illustrating
- Price
- $34.18
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 4y ago

Chalkola Watercolor Paint Set for Adults Kids Beginner & Professional Artists - 36 Watercolor Tubes Set (12ml 0.4oz) 10 Painting Brushes & 1 Palette | Vibrant Water Color Art Painting Supplies
- Price
- $69.29
- Rating
- 4.6/5
- Reviews
- 2,343
- Age
- 2y ago

Maxi Watercolor Paint Set 12 Colors 28mm Non toxic Washable Watercolor Palette with 1 Paint Brushes for Artists Kids & Adults Art & Craft Supplies
- Price
- $5.34
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago
Trending
90-day click momentum
Water Colors Paint Set Travel Watercolor Painting Set with Metal Case Watercolor Painting Set Includes Brushes Palette 8 Sheets of Watercolor Paper Suitable for Beginners Artists 100 Colors
- Price
- $77.92
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 7mo ago

Water Colors Paint Set Travel Watercolor Painting Set with Metal Case Watercolor Painting Set Includes Brushes Palette 8 Sheets of Watercolor Paper Suitable for Beginners Artists (128 colors)
- Price
- $87.32
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 7mo ago

Chalkola Professional Watercolor Paint Set - 48 Semi Moist Water Colors Paint Adult Set XL Pans | With Painting Brushes Water Color Pad & Art Supplies | Suitable for Adults Kids Beginner & Artists
- Price
- $103.78
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 8mo ago

NOVOLAN Pearlescent Watercolor Paint Set 100 Colors Shimmering Solid Watercolor Pan Set for Painting Illustration & Nail Art Complete Kit with Palette Brushes Pencil Water Brush Paper & More
- Price
- $70.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Watercolor Paint Set Great for Painting 50 Colors Detail Paint Brush Included Art Supplies for Artists Amateur Hobbyists and Painting Lovers
- Price
- $70.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch date
Water Colors Paint Set Travel Watercolor Painting Set with Metal Case Watercolor Painting Set Includes Brushes Palette 8 Sheets of Watercolor Paper Suitable for Beginners Artists 100 Colors
- Price
- $77.92
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 7mo ago

Water Colors Paint Set Travel Watercolor Painting Set with Metal Case Watercolor Painting Set Includes Brushes Palette 8 Sheets of Watercolor Paper Suitable for Beginners Artists (128 colors)
- Price
- $87.32
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 7mo ago

Chalkola Professional Watercolor Paint Set - 48 Semi Moist Water Colors Paint Adult Set XL Pans | With Painting Brushes Water Color Pad & Art Supplies | Suitable for Adults Kids Beginner & Artists
- Price
- $103.78
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 8mo ago

Funcils 100 Watercolor Paint Set - Water Colors Paint for Kids Adult Beginners Professional Artists | Watercolor Palette with Paper Brushes Pen | Travel Painting Kit Art Supplies for Adults
- Price
- $108.51
- Rating
- 4.7/5
- Reviews
- 1,320
- Age
- 8mo ago

Maxi Watercolor Paint Set 24 Colors 28mm Non toxic Washable Watercolor Palette with 1 Paint Brushes for Artists Kids & Adults Art & Craft Supplies
- Price
- $10.21
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
45
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
51%
Top 20: 97%
Open market
29%
- Maxi20%
- Funcils16%
- Chalkola12%
- ikeoat10%
- Spardar7%
- Faber-Castell6%
Demand
Watercolor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Watercolor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- watercolor19K/yr
- water color16K/yr
- water colors paint set12K/yr
- watercolor paint7K/yr
- الوان مائيه8K/yr
- water paint4K/yr
Reviews and returns
What reviews say buyers love and hate about Watercolor
We read the reviews and the return reasons for every product selling here.
“its too bright”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watercolor questions
Answered from the same tracked data.









