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Watercolor

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $88K a year here, so Watercolor is a Maybe.

Flapen Score
52
52 / 100
Ranks 51 of 104 Arts & Crafts niches · on the category median
Market size
$88K/yr66K searches / yr
90-day growth
+11.7%search demand this quarter
Competition
51%top-5 click share · 16 brands · 45 sellers

Flapen Score

Watercolor against its category

The dotted line is the Arts & Crafts average. Past it, Watercolor is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolor market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Watercolor 66K times last year and spent an estimated $88K. The top 5 brands take 64% of clicks. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
2.7%
Market size, estimated
$88Ka year
Peak month
July1.7× the quietest month
Top search term
watercolor19K searches a year

02 · Price

A sale here is worth $49.89.

Listings sell for $49.89 on average, from $5.34 to $108.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $49.89 that is $0 to $5K a year per listing.

Average price
$49.89inside the $15 to $100 sweet spot
Price range
$5.34–$108.51
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #96 within Arts & Crafts. It carries 1,851 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#96in Arts & Crafts
Average rating
4.54 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,851per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Watercolor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 falling

Sellers

45

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

29%

  • Maxi20%
  • Funcils16%
  • Chalkola12%
  • ikeoat10%
  • Spardar7%
  • Faber-Castell6%

Demand

Watercolor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Watercolor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watercolor19K/yr
  • water color16K/yr
  • water colors paint set12K/yr
  • watercolor paint7K/yr
  • الوان مائيه8K/yr
  • water paint4K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolor

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “السطوع/اللمعان/التوهج”
0.6%of orders come back
“its too bright”
A buyer, on “السطوع/اللمعان/التوهج”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Watercolor questions

Answered from the same tracked data.