Stationary
Stationary shows no brand lock-in (top 5 brands take 39% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Flapen Score
Top 33% of 104 Arts & Crafts niches · +3 vs the category median of 52
Is Stationary profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Stationary is a $40K/yr Amazon United Arab Emirates market (182K searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 55/100.
Stationary: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.0% over the last 90 days and 0.7% of searches end in a purchase.
$40K
revenue / yr
Who owns the niche?
The top 5 brands hold 39% of demand, so 61% of the market is open.
61%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 73 products
Top Stationary products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Odluzy Aesthetic Highlighters with Mild Assorted Colors Soft Chisel Tip Highlighters Marker Pens No Bleed Through for Journal Notes Adults Kids Students Office School Supplies 12 Pcs
- Price
- $12.46
- Rating
- 3.9/5
- Reviews
- 104
- Age
- 3y ago
39Pcs Colorful School Supplies Set Includes Pencil Case Pastel Highlighters Roller Ball Pens Erasers and Mechanical Pencils
- Price
- $53.29
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1y ago
Corslet 48 Colors Dual Tip Art Markers Permanent Alcohol Based Markers Colored Artist Drawing Marker Pens Highlighters With Case for Coloring Animation Illustration Painting Card Making Underlining
- Price
- $14.81
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 2y ago
MOZXIRZ 9 Pcs Cute Pink Stationery Set Cat Paw School Supplies Kawaii Office Supplies Including Pens Pencil Sharpener Highlighter Eraser Correction Tape Ruler Utility Knife (Cat Paw-Pink)
- Price
- $42.21
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 1y ago
Coolchic 30 Pcs Study Supplies Stationary Set Pencil Case Bag with Highlighter Gel Pen Ballpoint pen Transparent Sticky Notes Index Tab Back to School Gifts
- Price
- $50.84
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 2y ago
Trending
90-day click momentum
Capstro DIY Journal Kit Diary New Set with 2 Notebooks Stickers Washi Tapes Clips Pens & Accessories Creative Scrapbook & Stationery Craft Box for Kids Age 4+ | Gift for Girls & Boys
- Price
- $69.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
LBOYLOVE Scrap Book Cute Stationery Set for Kids 155 Items/ 348 Pcs A6 Journal Notebook DIY Journaling Kit Birthday Art Craft Supplies Aesthetic Gift for Girl Child Teenage Women Orange sunset
- Price
- $40.62
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2y ago
Corslet 48 Colors Dual Tip Art Markers Permanent Alcohol Based Markers Colored Artist Drawing Marker Pens Highlighters With Case for Coloring Animation Illustration Painting Card Making Underlining
- Price
- $14.81
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 2y ago
LCHYI 12 Boxes Stationery Set for Kids - Back to School Supplies Kit with Pencils Erasers Rulers & Sharpeners - Dinosaur Astronaut & Unicorn Themed Classroom Prizes Party Favors (Dinosaur)
- Price
- $38.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
39Pcs Colorful School Supplies Set Includes Pencil Case Pastel Highlighters Roller Ball Pens Erasers and Mechanical Pencils
- Price
- $53.29
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
Cute Stationery Set for Girls Aesthetic Stationary Supplies for School (Pink)
- Price
- $24.04
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Capstro DIY Journal Kit Diary New Set with 2 Notebooks Stickers Washi Tapes Clips Pens & Accessories Creative Scrapbook & Stationery Craft Box for Kids Age 4+ | Gift for Girls & Boys
- Price
- $69.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
LCHYI 12 Boxes Stationery Set for Kids - Back to School Supplies Kit with Pencils Erasers Rulers & Sharpeners - Dinosaur Astronaut & Unicorn Themed Classroom Prizes Party Favors (Dinosaur)
- Price
- $38.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Cute Capybara Pencil Case Stationery Gift Set Cartoon School Supplies Kit with 10 Compartments Pen Pouch Sticky Note Clip Brooch Keychain Sticker for Kids Student Office
- Price
- $39.14
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 1y ago
6 Pieces of Stationery with 2PCS Small Notebook Creative Stationery Set Blue
- Price
- $0.67
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
45 falling
Sellers
150
Top-5 brand share
39%
Top 20: 83%
Top-5 click share
26%
Top 20: 58%
Open market
55%
- Coolchic10%
- Odluzy9%
- Generic8%
- Maxi7%
- Four Candies6%
- Faber-Castell6%
Stationary demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Stationary search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stationary87K/yr
- stationary set34K/yr
- stationery24K/yr
- cute stationary17K/yr
- stationery set8K/yr
- stationary for girls7K/yr
- aesthetic stationery5K/yr
What reviews say buyers love and hate about Stationary
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Good quality”
“Cost effective”
“Nice gift”
“Good marker”
“the colors are great”
What buyers complain about
91% of reviews“Some pens arrived dry”
“Bad quality”
“After 1 month of purchase”
“Doesn't bring the gift bag as in the picture”
“Several did not work or had leaked”
Stationary return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Stationary questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
