Stationary
MaybeThe top 5 brands take only 39% of clicks. But buyers convert on only 0.7% of searches, so Stationary is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 104 Arts & Crafts niches · +3 vs the category median of 5255
- Market size
- $40K/yr182K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 26%top-5 click share · 45 brands · 150 sellers
Flapen Score
Stationary against its category
The dotted line is the Arts & Crafts average. Past it, Stationary is stronger. Inside it, weaker.
Market
The Stationary market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Stationary 182K times last year and spent an estimated $40K. The top 5 brands take 39% of clicks. Demand peaks in Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $40Ka year
- Peak month
- August10.1× the quietest month
- Top search term
- stationary87K searches a year
02 · Price
A sale here is worth $32.09.
Listings sell for $32.09 on average, from $0.67 to $132.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $32.09 that is $0 to $3K a year per listing.
- Average price
- $32.09inside the $15 to $100 sweet spot
- Price range
- $0.67–$132.47
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
66% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #122 within Arts & Crafts. It carries 484 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 99%
- Out of stock, average day
- 12.7%
- Average rank
- #122in Arts & Crafts
- Average rating
- 4.43 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 484per listing
- Listings tracked
- 73
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Stationary products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Odluzy Aesthetic Highlighters with Mild Assorted Colors Soft Chisel Tip Highlighters Marker Pens No Bleed Through for Journal Notes Adults Kids Students Office School Supplies 12 Pcs
- Price
- $12.46
- Rating
- 3.9/5
- Reviews
- 104
- Age
- 3y ago

39Pcs Colorful School Supplies Set Includes Pencil Case Pastel Highlighters Roller Ball Pens Erasers and Mechanical Pencils
- Price
- $53.29
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1y ago

Corslet 48 Colors Dual Tip Art Markers Permanent Alcohol Based Markers Colored Artist Drawing Marker Pens Highlighters With Case for Coloring Animation Illustration Painting Card Making Underlining
- Price
- $14.81
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 2y ago

MOZXIRZ 9 Pcs Cute Pink Stationery Set Cat Paw School Supplies Kawaii Office Supplies Including Pens Pencil Sharpener Highlighter Eraser Correction Tape Ruler Utility Knife (Cat Paw-Pink)
- Price
- $42.21
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 1y ago

Coolchic 30 Pcs Study Supplies Stationary Set Pencil Case Bag with Highlighter Gel Pen Ballpoint pen Transparent Sticky Notes Index Tab Back to School Gifts
- Price
- $50.84
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 2y ago
Trending
90-day click momentum
Capstro DIY Journal Kit Diary New Set with 2 Notebooks Stickers Washi Tapes Clips Pens & Accessories Creative Scrapbook & Stationery Craft Box for Kids Age 4+ | Gift for Girls & Boys
- Price
- $69.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

LBOYLOVE Scrap Book Cute Stationery Set for Kids 155 Items/ 348 Pcs A6 Journal Notebook DIY Journaling Kit Birthday Art Craft Supplies Aesthetic Gift for Girl Child Teenage Women Orange sunset
- Price
- $40.62
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2y ago

Corslet 48 Colors Dual Tip Art Markers Permanent Alcohol Based Markers Colored Artist Drawing Marker Pens Highlighters With Case for Coloring Animation Illustration Painting Card Making Underlining
- Price
- $14.81
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 2y ago

LCHYI 12 Boxes Stationery Set for Kids - Back to School Supplies Kit with Pencils Erasers Rulers & Sharpeners - Dinosaur Astronaut & Unicorn Themed Classroom Prizes Party Favors (Dinosaur)
- Price
- $38.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

39Pcs Colorful School Supplies Set Includes Pencil Case Pastel Highlighters Roller Ball Pens Erasers and Mechanical Pencils
- Price
- $53.29
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
Cute Stationery Set for Girls Aesthetic Stationary Supplies for School (Pink)
- Price
- $24.04
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Capstro DIY Journal Kit Diary New Set with 2 Notebooks Stickers Washi Tapes Clips Pens & Accessories Creative Scrapbook & Stationery Craft Box for Kids Age 4+ | Gift for Girls & Boys
- Price
- $69.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

LCHYI 12 Boxes Stationery Set for Kids - Back to School Supplies Kit with Pencils Erasers Rulers & Sharpeners - Dinosaur Astronaut & Unicorn Themed Classroom Prizes Party Favors (Dinosaur)
- Price
- $38.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Cute Capybara Pencil Case Stationery Gift Set Cartoon School Supplies Kit with 10 Compartments Pen Pouch Sticky Note Clip Brooch Keychain Sticker for Kids Student Office
- Price
- $39.14
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 1y ago

6 Pieces of Stationery with 2PCS Small Notebook Creative Stationery Set Blue
- Price
- $0.67
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
150
Top-5 brand share
39%
Top 20: 83%
Top-5 click share
26%
Top 20: 58%
Open market
55%
- Coolchic10%
- Odluzy9%
- Generic8%
- Maxi7%
- Four Candies6%
- Faber-Castell6%
Demand
Stationary search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 10.1×
Search terms
Top Stationary search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stationary87K/yr
- stationary set34K/yr
- stationery24K/yr
- cute stationary17K/yr
- stationery set8K/yr
- stationary for girls7K/yr
- aesthetic stationery5K/yr
Reviews and returns
What reviews say buyers love and hate about Stationary
We read the reviews and the return reasons for every product selling here.
“Some pens arrived dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stationary questions
Answered from the same tracked data.









