sketchbook
Worth a lookShows low returns (0.9%), but soft demand (-2.4% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$23.28avg listing price — sweet spot $15–$100
Price range
Great$3.35–$66.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good548.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 139K searches
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, sketchbook is a $107K/yr Amazon United Arab Emirates market (139K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sketchbook market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $116K–$140K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 5.4%
- Avg brand age
- 42 months
- Avg seller age
- 56 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
36
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
32%
- Amazon Basics21%
- TAKA PRYOR16%
- Rosy.Moment10%
- Faber-Castell9%
- Velvaria6%
- Red Dot Gift5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top sketchbook search terms
- sketchbook57K/yr
- drawing book32K/yr
- sketch book25K/yr
- art book9K/yr
- دفتر رسم8K/yr
- sketch pad3K/yr
- sketchbook a44K/yr
Top sketchbook products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Hardcover Art Sketchbook Large Size 21 x 13 cm 36 sheets/72 pages 1-Pack Black
Amazon Basics$13.224.6★1,853 rev
A4 Sketch Book Top Spiral Bound Sketch Pad 1 Pack 60-Sheets (68lb/100gsm) Acid Free Art Sketchbook Artistic Drawing Painting Writing Paper for Beginners Artists(Starry)
TAKA PRYOR$21.584.6★56 rev
Rosy.Moment Sketch Book A4-Size 160gsm 24sheet Double-Sided Hardcover Sketchbook Spiral Sketch Pad Durable Acid Free Drawing Art Paper for Kids & Adults
Rosy.Moment$9.904.8★10 rev
FABER-CASTELL DRAWING BOOK A4 120GSM 36 Pages
Faber-Castell$4.544.6★633 rev
Velvaria A4 Thickened Sketch Book for Kids Artists & Beginners - Top Spiral Bound Art Sketch Pad with 50 Sheets Acid-Free 200gsm Drawing Paper Perfect Art Supplies
Velvaria$24.115.0★3 rev
Newest
by launch date
Artistic Sketchbook A4 Size 60 Sheets 120g Drawing Paper Spiral Bound Art sketchbooks are Suitable for Children artistsoil Pastel sketchbookcharcoal sketchbookmultimedia Sketchbook
SYOSI$23.951 rev
A4 Sketch Book Top Spiral Bound Sketch Pad 1 Pack 60-Sheets (68lb/100gsm) Acid Free Art Sketchbook Artistic Drawing Painting Writing Paper for Beginners Artists(Starry)
TAKA PRYOR$21.5856 rev
Velvaria A4 Thickened Sketch Book for Kids Artists & Beginners - Top Spiral Bound Art Sketch Pad with 50 Sheets Acid-Free 200gsm Drawing Paper Perfect Art Supplies
Velvaria$24.113 rev
How To Draw Everything: 300 Cute Step-by-Step Simple Drawing Stuff Drawings of Cute Stuff Animals Food Gifts and other Amazing Things | Coloring Book for Kids and Adults
TERRIFI$39.035 rev
Deli EC285 Finenolo Black Hard Leather Cover Sketch Book White 12 cm x 12 cm Size
deli$14.6311 rev
Trending
90-day click momentum
Doms Wiro 72 Pages Sketch Book A5 Size
Doms$4.995.0★
Artistic Sketchbook A4 Size 60 Sheets 120g Drawing Paper Spiral Bound Art sketchbooks are Suitable for Children artistsoil Pastel sketchbookcharcoal sketchbookmultimedia Sketchbook
SYOSI$23.954.0★
Kangaro Art Sketchbook A5 Black PU Hard Cover 80 Sheets 140 g Cream Paper
Kangaro$33.434.6★
Velvaria A4 Thickened Sketch Book for Kids Artists & Beginners - Top Spiral Bound Art Sketch Pad with 50 Sheets Acid-Free 200gsm Drawing Paper Perfect Art Supplies
Velvaria$24.115.0★
A4 Sketch Book Top Spiral Bound Sketch Pad 1 Pack 60-Sheets (68lb/100gsm) Acid Free Art Sketchbook Artistic Drawing Painting Writing Paper for Beginners Artists(Starry)
TAKA PRYOR$21.584.6★
What buyers say about sketchbook
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great value for money”
“Perfect size”
“the paper doesn't wrinkle at all”
“As mentioned”
“i can happily use paint on these pages”
“Great sketchbook”
What buyers complain about
“Further the paper is very thin and see-through, 100% not 80gsm - standard printer paper that is 80gsm is thicker than this paper”
“its little bit too small”
Top return reasons
Common questions
- Is sketchbook profitable to sell on Amazon United Arab Emirates?
- The niche generates $107K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the sketchbook niche?
- 19 brands and 36 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in sketchbook?
- Top complaints mined from reviews: جودة الورق, الحجم الكلي. The return rate is 0.9%.
- When does demand for sketchbook peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the sketchbook niche?
- Listings span $3.35–$66.95; the average listing price is $23.28 (sweet spot $15–$100). The average incumbent carries 549 reviews — the moat a new listing must climb.