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Sketchbook

Sketchbook shows low returns (0.9%), but soft demand (-2.4% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Ranks 58 of 104 Arts & Crafts niches · −2 vs the category median of 52

Market size 26Growth 24Conversion 41Competition 41Returns 96Price range 80Avg price 95Brand share 70Review moat 74Quality gap 28
This niche Category average · 104 niches

Is Sketchbook profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Sketchbook is a $107K/yr Amazon United Arab Emirates market (139K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 50/100.

Sketchbook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.4% over the last 90 days and 3.3% of searches end in a purchase.

$107K

revenue / yr

Units sold / yr6K
Search volume / yr-2.4%139K
Conversion rate3.3%
Avg price$23.28

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers19 · 36
Top-5 product click share60%
Open market37%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement71%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews549

Top Sketchbook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

$0$11K$21K$32K$43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

36

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

32%

  • Amazon Basics21%
  • TAKA PRYOR16%
  • Rosy.Moment10%
  • Faber-Castell9%
  • Velvaria6%
  • Red Dot Gift5%

Sketchbook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume139KCVR3.3%Products24Brands19Top 5 Brands63%OOS Rate5.4%Rating4.6★Reviews549Avg BSR#93
3K2KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Sketchbook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sketchbook57K/yr
  • drawing book32K/yr
  • sketch book25K/yr
  • art book9K/yr
  • دفتر رسم8K/yr
  • sketch pad3K/yr
  • sketchbook a44K/yr

What reviews say buyers love and hate about Sketchbook

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
الجودة الشاملة25%

Good quality

القيمة مقابل المال22%

Great value for money

الحجم الكلي19%

Perfect size

جودة الورق11%

the paper doesn't wrinkle at all

المنتج المعلن عنه مقابل المنتج الفعلي11%

As mentioned

What buyers complain about

75% of reviews
جودة الورق50%

Further the paper is very thin and see-through, 100% not 80gsm - standard printer paper that is 80gsm is thicker than this paper

الحجم الكلي25%

its little bit too small

Sketchbook return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي
57%
2المنتج المعلن عنه مقابل المنتج الفعلي
24%
3جودة الورق
9%
4الجودة الشاملة
6%
5القيمة مقابل المال
2%

Common Sketchbook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sketchbook 50/100 on Amazon United Arab Emirates — Worth a look. The niche generates $107K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -2.4% over the last 90 days.
Search demand for Sketchbook on Amazon United Arab Emirates is steady year-round — the busiest month runs 1.2× the quietest.