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Sketchbook

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -2.4% this quarter, so Sketchbook is a Maybe.

Flapen Score
50
50 / 100
Ranks 58 of 104 Arts & Crafts niches · −2 vs the category median of 52
Market size
$107K/yr139K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
60%top-5 click share · 19 brands · 36 sellers

Flapen Score

Sketchbook against its category

The dotted line is the Arts & Crafts average. Past it, Sketchbook is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sketchbook market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sketchbook 139K times last year and spent an estimated $107K. The top 5 brands take 63% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
3.3%
Market size, estimated
$107Ka year
Peak month
December1.2× the quietest month
Top search term
sketchbook57K searches a year

02 · Price

A sale here is worth $23.28.

Listings sell for $23.28 on average, from $3.35 to $66.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $23.28 that is $2K to $6K a year per listing.

Average price
$23.28inside the $15 to $100 sweet spot
Price range
$3.35–$66.95
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #93 within Arts & Crafts. It carries 549 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#93in Arts & Crafts
Average rating
4.58 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
549per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sketchbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$21K$32K$43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

36

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

32%

  • Amazon Basics21%
  • TAKA PRYOR16%
  • Rosy.Moment10%
  • Faber-Castell9%
  • Velvaria6%
  • Red Dot Gift5%

Demand

Sketchbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Sketchbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sketchbook57K/yr
  • drawing book32K/yr
  • sketch book25K/yr
  • art book9K/yr
  • دفتر رسم8K/yr
  • sketch pad3K/yr
  • sketchbook a44K/yr

Reviews and returns

What reviews say buyers love and hate about Sketchbook

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “جودة الورق”
0.9%of orders come back
“Further the paper is very thin and see-through, 100% not 80gsm - standard printer paper that is 80gsm is thicker than this paper”
A buyer, on “جودة الورق”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Sketchbook questions

Answered from the same tracked data.