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Sewing Machine

Fail

Prices span $19.74–$1300.53, mostly outside the sweet spot, so Sewing Machine is a Fail.

Flapen Score
49
49 / 100
Ranks 66 of 104 Arts & Crafts niches · −3 vs the category median of 52
Market size
$695K/yr305K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
43%top-5 click share · 20 brands · 50 sellers

Flapen Score

Sewing Machine against its category

The dotted line is the Arts & Crafts average. Past it, Sewing Machine is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sewing Machine market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sewing Machine 305K times last year and spent an estimated $695K. The top 5 brands take 75% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $695K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
0.8%
Market size, estimated
$695Ka year
Peak month
November1.3× the quietest month
Top search term
sewing machine181K searches a year

02 · Price

A sale here is worth $299.70.

Listings sell for $299.70 on average, from $19.74 to $1300.53. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $299.70 that is $0 to $30K a year per listing.

Average price
$299.70above the $15 to $100 sweet spot
Price range
$19.74–$1300.53
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$30K
Returns
6.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #0 within Arts & Crafts. It carries 518 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
95%
Out of stock, average day
22.1%
Average rank
#0in Arts & Crafts
Average rating
3.88 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
518per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sewing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$28K$56K$83K$111K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

50

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

22%

  • Brother39%
  • TDOO12%
  • Angju10%
  • Singer8%
  • MOMENT7%
  • Butterfly3%

Demand

Sewing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sewing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sewing machine181K/yr
  • sewing machine portable22K/yr
  • swing machine19K/yr
  • ماكينة خياطة17K/yr
  • stitching machine13K/yr
  • مكينة خياطة10K/yr
  • mini sewing machine10K/yr
  • portable sewing machine9K/yr
  • tailoring machine8K/yr
  • machine8K/yr

Reviews and returns

What reviews say buyers love and hate about Sewing Machine

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “سهولة الاستخدام”
40%of negative reviews mention “الوظيفة - بشكل عام”
6.0%of orders come back
“Not working”
A buyer, on “الوظيفة - بشكل عام”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sewing Machine questions

Answered from the same tracked data.