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Safety Pins

Fail

Shoppers spend only $32K a year here, so Safety Pins is a Fail.

Flapen Score
47
47 / 100
Ranks 71 of 104 Arts & Crafts niches · −5 vs the category median of 52
Market size
$32K/yr28K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
75%top-5 click share · 8 brands · 21 sellers

Flapen Score

Safety Pins against its category

The dotted line is the Arts & Crafts average. Past it, Safety Pins is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Safety Pins market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Safety Pins 28K times last year and spent an estimated $32K. The top 5 brands take 90% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
7.1%
Market size, estimated
$32Ka year
Top search term
safety pins17K searches a year

02 · Price

A sale here is worth $16.23.

Listings sell for $16.23 on average, from $7.49 to $29.82. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $16.23 that is $2K to $4K a year per listing.

Average price
$16.23inside the $15 to $100 sweet spot
Price range
$7.49–$29.82
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #1 within Arts & Crafts. It carries 47 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#1in Arts & Crafts
Average rating
4.03 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
47per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Safety Pins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

$0$3K$6K$10K$13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 flat

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • RstEDame34%
  • Premify26%
  • Daiso16%
  • DAY TO DAY8%
  • Allstock5%
  • CHAVA5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Safety Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Nov · busiest ÷ quietest = 1.9× · 9 of 12 months tracked

Search terms

Top Safety Pins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • safety pins17K/yr
  • safety pin7K/yr
  • safety pins for clothes4K/yr

Reviews and returns

What reviews say buyers love and hate about Safety Pins

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “الجودة الشاملة”
2.1%of orders come back
“Very poor quality”
A buyer, on “الجودة الشاملة”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Safety Pins questions

Answered from the same tracked data.