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Ruler

Fail

Shoppers spend only $22K a year here, so Ruler is a Fail.

Flapen Score
39
39 / 100
Ranks 97 of 104 Arts & Crafts niches · −13 vs the category median of 52
Market size
$22K/yr55K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
61%top-5 click share · 11 brands · 16 sellers

Flapen Score

Ruler against its category

The dotted line is the Arts & Crafts average. Past it, Ruler is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ruler market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Ruler 55K times last year and spent an estimated $22K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
5.6%
Market size, estimated
$22Ka year
Peak month
August7.2× the quietest month
Top search term
ruler38K searches a year

02 · Price

A sale here is worth $7.15.

Listings sell for $7.15 on average, from $0.77 to $27.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $7.15 that is $715 to $2K a year per listing.

Average price
$7.15under the $15 to $100 sweet spot
Price range
$0.77–$27.76
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$715–$2K
Returns
1.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #43 within Arts & Crafts. It carries 112 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#43in Arts & Crafts
Average rating
4.54 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
112per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Ruler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

7%

  • Faber-Castell26%
  • deli23%
  • Maped19%
  • Tolsen13%
  • MARKQ9%
  • FITTO3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Ruler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 7.2×

Search terms

Top Ruler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ruler38K/yr
  • ruler 30 cm9K/yr
  • scale ruler4K/yr
  • ruler 15cm5K/yr

Reviews and returns

What reviews say buyers love and hate about Ruler

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “الجودة الشاملة”
1.0%of orders come back
“Best Quality”
A buyer, on “الجودة الشاملة”67% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Ruler questions

Answered from the same tracked data.