rice paper
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$25.51avg listing price — sweet spot $15–$100
Review moat
Great240.44avg incumbent reviews — the moat a new listing must climb
Growth
Great+62.5%90-day search growth — must beat 0% to launch
Price range
Good$3.83–$46.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$61K$61K/yr · 61K searches
According to Flapen's Amazon United Arab Emirates niche tracking, rice paper is a $61K/yr Amazon United Arab Emirates market (61K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rice paper market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $77K–$102K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 31%
- Out of stock
- 13.3%
- Avg brand age
- 30 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
34
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
11%
- Generic42%
- Desiam19%
- Blue Dragon18%
- Switz4%
- Soeos4%
- KEKESHI3%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +62.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×
Top rice paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thuong Hang Rice Paper Vietnamese Rice Sheets 22cm Diameter 110g 11 Sheets per Pack
Generic$24.334.6★7 rev

SIAM Spring Roll Wrappers Rice Paper Sleeves for Thai Spring Rolls - 100% Wheat Free & Vegan 100gm
Desiam$6.434.2★31 rev

Blue Dragon Spring Roll Wrappers 15-17 Sheets Per Pack 4.7 Ounce (Pack of 1) Four Simple Ingredients Gluten Free Vegan Friendly No Preservatives
Blue Dragon$10.814.3★341 rev

Lotus Rice paper 22cm | 220 Gram | 22 Sheets Thuong Hang Imported Vietnam
Generic$30.103.3★5 rev

Lotus Rice Paper Vietnamese Spring Roll Wrappers 22cm Diameter 330 Gram 33 Sheets Imported from Vietnam
Generic$36.844.0★2 rev
Newest
by launch date
Jvapa Rice Paper Sheet - 100gms (Chả giò) | Round | 22 cm | Gluten-Free | Perfect for Fried Rolls Wraps & Dumplings
JVAPA$34.11770 rev

Thuong Hang Rice Paper Vietnamese Rice Sheets 22cm Diameter 110g 11 Sheets per Pack
Generic$24.337 rev

Lotus Rice Paper Vietnamese Spring Roll Wrappers 22cm Diameter 330 Gram 33 Sheets Imported from Vietnam
Generic$36.842 rev

Lotus Rice paper 22cm | 220 Gram | 22 Sheets Thuong Hang Imported Vietnam
Generic$30.105 rev

Thai Pride Rice Paper 100 g
Thai Pride$5.752 rev
Trending
90-day click momentum
Thuong Hang Rice Paper Vietnamese Rice Sheets 22cm Diameter 110g 11 Sheets per Pack
Generic$24.334.6★

Jvapa Rice Paper Sheet - 100gms (Chả giò) | Round | 22 cm | Gluten-Free | Perfect for Fried Rolls Wraps & Dumplings
JVAPA$34.114.0★

Kekeshi Rice Paper - Square 50-53 Sheets 500g (PACK OF 3)
KEKESHI$46.045.0★

Lotus Rice Paper Vietnamese Spring Roll Wrappers 22cm Diameter 330 Gram 33 Sheets Imported from Vietnam
Generic$36.844.0★

Mr Rice - Fresh Roll Rice Paper 22cm (400gm)
Mr. Rice$8.794.0★
What buyers say about rice paper
What buyers praise and complain about, mined from review topics.What buyers complain about
“Used”
“The size is medium for people who ask”
Top return reasons
Common questions
- Is rice paper profitable to sell on Amazon United Arab Emirates?
- The niche generates $61K/yr across 16 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +62.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the rice paper niche?
- 12 brands and 34 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in rice paper?
- Top complaints mined from reviews: حالة المنتج, الحجم الكلي. The return rate is 0.1%.
- When does demand for rice paper peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.7× the quietest.
- What does it cost to enter the rice paper niche?
- Listings span $3.83–$46.04; the average listing price is $25.51 (sweet spot $15–$100). The average incumbent carries 240 reviews — the moat a new listing must climb.