ribbon
Worth a lookShows a thin review moat (137 avg reviews), but a small market ($79K/yr) keeps it on the watch list.
Review moat
Great136.78avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.21avg listing price — sweet spot $15–$100
Price range
Great$7.72–$51.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Market size
Bad$79K$79K/yr · 83K searches
According to Flapen's Amazon United Arab Emirates niche tracking, ribbon is a $79K/yr Amazon United Arab Emirates market (83K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
ribbon market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $89K–$111K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 4.8%
- Avg brand age
- 31 months
- Avg seller age
- 69 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
34
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
28%
- Share the Love29%
- SYOSI14%
- MARKQ10%
- Lonimia8%
- HLOMVE6%
- NALACAL4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 3.2×
Top ribbon search terms
- ribbon49K/yr
- ribbons for gift wrapping14K/yr
- ribbons8K/yr
- satin ribbon7K/yr
- gift ribbon5K/yr
Top ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Share the love 12mm Satin Ribbon - 25 Yards Length - Light Pink - Smooth & Shiny Crafting Ribbon for Gift Wrapping Decorations DIY & Sewing
Share the Love$7.744.6★53 rev

HiDear 26 Rolls Crimped Balloon String Curling Ribbon Bow Set Wrapping for Party Wedding Festival Crafts
SYOSI$14.054.2★65 rev

Share the love 24mm Satin Ribbon - 25 Yards Length - White - Smooth & Shiny Crafting Ribbon for Gift Wrapping Decorations DIY & Sewing
Share the Love$10.704.6★53 rev

HLOMVE Solid Color Gold Satin Ribbon 1 Inches x 25 Yards Fabric Satin Ribbon for Gift Wrapping Crafts Hair Bows Making Wreath Wedding Party Decoration and Other Sewing Projects
HLOMVE$20.504.7★2,308 rev

12 Colors Gift Wrap Ribbons 1cm x 22m Curling Ribbon Set for DIY Crafts Double Face Satin Wrapping Ribbon Roll for Home Christmas Thanksgiving Wedding Party Flower Balloon Decoration
Lonimia$32.245.0★1 rev
Newest
by launch date
WOKATFI 32 Rolls Curling Ribbon 16 Colors 1/5 5M Balloon String Rolls Gift Wrapping Ribbons Assorted Colors Ribbon Bow for DIY Art Crafts Party Wedding Birthday Festival Decoration
WOKATFI$19.850 rev

Satin Ribbon 3/8 Inch Pink Double Face Ribbon for Wedding Gift Wrapping Flower Bouquets DIY Crafts Hair Bows Bridal Shower Party Decor 5 Yards x 5 Colors
TERRIFI$25.961 rev

TGIYK HiDear 26 Rolls 10 Metres Satin Ribbons Roll Double Sided Polyester Coloured Ribbon for Crafts Sewing Gift Wrapping Bouquets Party Wedding Ribbons Garlands Decor
TGIYK$28.630 rev

4 Rolls Laser Organza Ribbon 1.5 Inch Wide 10 Yards Each Sheer Shimmer Chiffon Ribbon for Gift Wrapping Bow Making Wedding Christmas Baby Shower Floral Decorations Craft Supplies
KASTWAVE$36.131 rev

JOWILIN Chiffon Silk Ribbon Fringe 3 Rolls 1.5 5.5yd Handmade Ribbon Frayed Edges Ribbon for Wedding Invitations Gifts Wrapping DIY Crafts Bridal Bouquets Party Decorations (Green)
JOWILIN$36.1517 rev
Trending
90-day click momentum
WOKATFI 32 Rolls Curling Ribbon 16 Colors 1/5 5M Balloon String Rolls Gift Wrapping Ribbons Assorted Colors Ribbon Bow for DIY Art Crafts Party Wedding Birthday Festival Decoration
WOKATFI$19.850.0★

Satin Ribbon 3/8 Inch Pink Double Face Ribbon for Wedding Gift Wrapping Flower Bouquets DIY Crafts Hair Bows Bridal Shower Party Decor 5 Yards x 5 Colors
TERRIFI$25.965.0★

MARKQ White Satin Ribbon 24mm x 25yd Fabric Polyester Ribbon for Gift Wrapping Party Favors Wedding Decorations Bow Making Bouquets Sewing Projects & Craft Supplies
MARKQ$8.284.3★

4 Rolls Laser Organza Ribbon 1.5 Inch Wide 10 Yards Each Sheer Shimmer Chiffon Ribbon for Gift Wrapping Bow Making Wedding Christmas Baby Shower Floral Decorations Craft Supplies
KASTWAVE$36.134.0★

TGIYK HiDear 26 Rolls 10 Metres Satin Ribbons Roll Double Sided Polyester Coloured Ribbon for Crafts Sewing Gift Wrapping Bouquets Party Wedding Ribbons Garlands Decor
TGIYK$28.630.0★
What buyers say about ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for what I needed however very soft”
“Beautiful colour”
Top return reasons
Common questions
- Is ribbon profitable to sell on Amazon United Arab Emirates?
- The niche generates $79K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ribbon niche?
- 20 brands and 34 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.
- When does demand for ribbon peak?
- Demand peaks in Feb–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the ribbon niche?
- Listings span $7.72–$51.15; the average listing price is $22.21 (sweet spot $15–$100). The average incumbent carries 137 reviews — the moat a new listing must climb.