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Ribbon

Maybe

The average product has only 137 reviews. But shoppers spend only $79K a year here, so Ribbon is a Maybe.

Flapen Score
50
50 / 100
Ranks 58 of 104 Arts & Crafts niches · −2 vs the category median of 52
Market size
$79K/yr83K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
49%top-5 click share · 20 brands · 34 sellers

Flapen Score

Ribbon against its category

The dotted line is the Arts & Crafts average. Past it, Ribbon is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ribbon market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Ribbon 83K times last year and spent an estimated $79K. The top 5 brands take 67% of clicks. Demand peaks in Feb–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
4.3%
Market size, estimated
$79Ka year
Peak month
December3.2× the quietest month
Top search term
ribbon49K searches a year

02 · Price

A sale here is worth $22.21.

Listings sell for $22.21 on average, from $7.72 to $51.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.21 that is $0 to $2K a year per listing.

Average price
$22.21inside the $15 to $100 sweet spot
Price range
$7.72–$51.15
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #2 within Arts & Crafts. It carries 137 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#2in Arts & Crafts
Average rating
4.56 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
137per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 falling

Sellers

34

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

28%

  • Share the Love29%
  • SYOSI14%
  • MARKQ10%
  • Lonimia8%
  • HLOMVE6%
  • NALACAL4%

Demand

Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ribbon49K/yr
  • ribbons for gift wrapping14K/yr
  • ribbons8K/yr
  • satin ribbon7K/yr
  • gift ribbon5K/yr

Reviews and returns

What reviews say buyers love and hate about Ribbon

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “ملمس ناعم”
2.4%of orders come back
“Perfect for what I needed however very soft”
A buyer, on “ملمس ناعم”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Ribbon questions

Answered from the same tracked data.