Face Paint
Face Paint shows a sweet-spot price point ($55.41 avg), but prices mostly outside the sweet spot ($13.70–$254.19) keeps it on the watch list.
Flapen Score
Top 33% of 104 Arts & Crafts niches · +3 vs the category median of 52
Is Face Paint profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Face Paint is a $177K/yr Amazon United Arab Emirates market (52K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.
Face Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +9.8% over the last 90 days and 6.1% of searches end in a purchase.
$177K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 22 products
Top Face Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amerteer Kids Face Paint Kit For Kids Safe & Non-Toxic Professional Palette Washable Safe Facepainting For Halloween Party Holiday Makeup Body Painting Set Adults Children 15 Colours With Two Brush
- Price
- $19.13
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 3y ago
12 Colors Face Paint Set for Kids Washable Non-Toxic Body Paint Kit Easy Clean Skin-Friendly Face Painting for Festivals Parties Halloween and Fancy Dress Events
- Price
- $35.28
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 9mo ago
immetee Scar Wax SFX Makeup Kit Face & Body Paint Christmas Halloween Makeup Kit Fake Blood Painting Brushes Spatula Stipple Sponge Stage Theatrical Party Cosplay Carnival
- Price
- $60.02
- Rating
- 4.3/5
- Reviews
- 1,163
- Age
- 4y ago
Funbo Face Paint 6 Color Set
- Price
- $16.72
- Rating
- 4.2/5
- Reviews
- 85
- Age
- 6y ago
42 Color Face Painting Kit For Kids Non Toxic Water Activated Paint Makeup Palette Kids Aldult Party Cosplay Clown Costume Pallet-Parties Birthday Halloween And Body
- Price
- $44.05
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago
Trending
90-day click momentum
42 Colors Face Painting Kit for Party-Non Toxic Water Activated Face Paint Palette With 13 Brushes 10 Stencils 2 stickers 2 sponges-Professional Body Makeup Kit for Parties Birthdays
- Price
- $61.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Professional Face Painting Kit 26 Colors Oil Palette Face Paint with 6 Stencils 41 Stencil Stickers 10 Brushes 9 Body Glitter 2 Sheets Adhesive Gems Rainbow Facepaint for Kids Party & Halloween
- Price
- $70.21
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago
Makbeaty Watercolor Paint Palette Set 30 Colors Set Safe & Non Toxic Water Activated Face and Body Painting Makeup Hypoallergenic Facepaints for Cosplay
- Price
- $25.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
UCANBE Athena Face Body Paint Oil Palette + Translucent Setting Powder + 10PCS Brushes Set Professional Non Toxic Face Painting Pallet Kit for Halloween SFX Cosplay Clown Makeup for Women Adults
- Price
- $112.31
- Rating
- 4.5/5
- Reviews
- 2,575
- Age
- 4y ago
Funbo Face Paint Neon Color Sticks 6-Pack 6 g Multicolor
- Price
- $13.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch date42 Colors Face Painting Kit for Party-Non Toxic Water Activated Face Paint Palette With 13 Brushes 10 Stencils 2 stickers 2 sponges-Professional Body Makeup Kit for Parties Birthdays
- Price
- $61.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Professional Face Painting Kit 26 Colors Oil Palette Face Paint with 6 Stencils 41 Stencil Stickers 10 Brushes 9 Body Glitter 2 Sheets Adhesive Gems Rainbow Facepaint for Kids Party & Halloween
- Price
- $70.21
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago
Face Painting Kit for Kids 42 Colors Professional Face Paint Makeup Kit Non-Toxic Water Activated Facepaint Pallette with Brushes Stencils Sponge Gems for Party Cosplay Halloween (42 Colors)
- Price
- $65.06
- Rating
- 4.4/5
- Reviews
- 271
- Age
- 8mo ago
12 Colors Face Paint Set for Kids Washable Non-Toxic Body Paint Kit Easy Clean Skin-Friendly Face Painting for Festivals Parties Halloween and Fancy Dress Events
- Price
- $35.28
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 9mo ago
Snazaroo 1172250 Make-Up Box for Children & Adults - 10 Colours Including Glitter Brushes & Sponges - Make-up Set for Halloween Carnival Party Fancy Dress - Skin-friendly & Easy to Wipe Clean
- Price
- $254.19
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
50
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
63%
Top 20: 97%
Open market
16%
- AMERTEER24%
- KASTWAVE23%
- Funbo12%
- immetee11%
- UCANBE9%
- Mumoobear6%
- Open — no brand owns it (8 brands, 16%)
Face Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 7.5×
Top Face Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face paint35K/yr
- face painting for kids non toxic12K/yr
- face painting5K/yr
What reviews say buyers love and hate about Face Paint
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good colors”
“last really long”
“Works as intended”
“Water based so it's super easy to wipe away”
“Easy to apply due to soft buttery texture”
What buyers complain about
61% of reviews“Paint not washable”
“the texture was not smooth”
“smudges on the touch”
Face Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
