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Crayons

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $60K a year here, so Crayons is a Maybe.

Flapen Score
52
52 / 100
Ranks 51 of 104 Arts & Crafts niches · on the category median
Market size
$60K/yr53K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
43%top-5 click share · 14 brands · 52 sellers

Flapen Score

Crayons against its category

The dotted line is the Arts & Crafts average. Past it, Crayons is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crayons market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Crayons 53K times last year and spent an estimated $60K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
5.3%
Market size, estimated
$60Ka year
Peak month
August1.6× the quietest month
Top search term
crayons28K searches a year

02 · Price

A sale here is worth $21.09.

Listings sell for $21.09 on average, from $2.46 to $87.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.09 that is $2K to $5K a year per listing.

Average price
$21.09inside the $15 to $100 sweet spot
Price range
$2.46–$87.11
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #57 within Arts & Crafts. It carries 1,423 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#57in Arts & Crafts
Average rating
4.50 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,423per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Crayons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

52

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

9%

  • Crayola47%
  • Faber-Castell27%
  • YPLUS8%
  • Funbo4%
  • BabyBus3%
  • AquaFalcon3%
  • Open — no brand owns it (8 brands, 9%)

Demand

Crayons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Crayons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crayons28K/yr
  • crayons for toddlers 1-39K/yr
  • crayon5K/yr
  • crayons for kids ages 4-86K/yr
  • crayola crayons5K/yr

Reviews and returns

What reviews say buyers love and hate about Crayons

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “لون”
33%of negative reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
1.1%of orders come back
“The product claims in its name to be non-toxic, but it's a lie”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Crayons questions

Answered from the same tracked data.