How competitive is the Crayons niche on Amazon United Arab Emirates?

14 brands and 52 sellers compete in Crayons on Amazon United Arab Emirates. The top 5 Crayons products take 43% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Crayons?

Crayons buyers on Amazon United Arab Emirates complain most about المنتج المعلن عنه مقابل المنتج الفعلي, الحجم الكلي, لون, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Crayons niche?

Crayons sells for $21.09 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $2.46–$87.11. The average incumbent carries 1,423 reviews — the moat a new listing must climb.

Crayons

Crayons shows low returns (1.1%), but a small market ($60K/yr) keeps it on the watch list.

Flapen Score

Worth a look

Ranks 51 of 104 Arts & Crafts niches · on the category median

This niche Category average · 104 niches

Is Crayons profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Crayons is a $60K/yr Amazon United Arab Emirates market (53K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.

Crayons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.0% over the last 90 days and 5.3% of searches end in a purchase.

$60K

revenue / yr

Units sold / yr8K

Search volume / yr+8.0%53K

Conversion rate5.3%

Avg price$21.09

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers14 · 52

Top-5 product click share43%

Open market12%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 39 products

Top Crayons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Crayola Crayons Multi-Colour 52-3008

Price: $3.77
Rating: 4.1/5
Reviews: 113
Age: 11y ago

Crayola Crayons 64 ct.

Price: $25.28
Rating: 4.7/5
Reviews: 4,704
Age: 13y ago

Faber-Castell Faber Castell Jumbo Wax Crayons 25 Color Round 90Mm In A Tub CRAYONS 120041

Price: $11.97
Rating: 4.3/5
Reviews: 109
Age: 5y ago

Faber-Castell Plastic Crayons 12 Color 90mm In A Metal Tin

Price: $6.09
Rating: 4.2/5
Reviews: 4,436
Age: 8y ago

YPLUS Peanut Crayons for Kids 12 Colors Washable Crayon Non-Toxic Baby Crayon for ages 3-4 4-8 Coloring Art Supplies

Price: $39.64
Rating: 4.6/5
Reviews: 6,486
Age: 5y ago

Newest

by launch date

Silky Crayons for Toddlers Washable Twistable Jumbo Art Supplies Easy Grip Kids Coloring Tools for Travel School & Home Non-Toxic Infant Crayon Set 12 PCS

Price: $37.17
Rating: 5.0/5
Reviews: 7
Age: 9mo ago

Crayons For Toddlers 1-3 - 12pc Toddler Crayons For Kids Ages 4-8 1-3 2-4 - Non Toxic Washable Toddler Coloring Art Supplies

Price: $17.65
Rating: 3.7/5
Reviews: 6
Age: 11mo ago

Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls (12)

Price: $45.99
Rating: 3.9/5
Reviews: 5
Age: 1y ago

BabyBus 6 colors nox-toxic Silky Washable Crayons for kids/boys and girls easy grip vibrant colors quick dry

Price: $28.32
Rating: 4.1/5
Reviews: 26
Age: 1y ago

Funbo Crayon Set 12-Pieces

Price: $2.46
Rating: 5.0/5
Reviews: 7
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

Crayola47%
Faber-Castell27%
YPLUS8%
Funbo4%
BabyBus3%
AquaFalcon3%
Open — no brand owns it (8 brands, 9%)

Crayons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR5.3%Products39Brands14Top 5 Brands88%OOS Rate4.1%Rating4.5★Reviews1,423Avg BSR#57

Peak months: Aug · busiest ÷ quietest = 1.6×

Top Crayons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

crayons28K/yr +22.6%5.0% conv.
crayons for toddlers 1-39K/yr -12.8%6.8% conv.
crayon5K/yr +0.8%4.7% conv.
crayons for kids ages 4-86K/yr -10.3%3.4% conv.
crayola crayons5K/yr +9.3%4.9% conv.

What reviews say buyers love and hate about Crayons

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

لون26%

“Variety of colors”

سيطرة19%

“Easy grip”

المنتج المعلن عنه مقابل المنتج الفعلي14%

“As described”

الجودة الشاملة7%

“the price for the quality is amazing”

القيمة مقابل المال7%

“its very reasonably priced”

What buyers complain about

67% of reviews

المنتج المعلن عنه مقابل المنتج الفعلي33%

“The product claims in its name to be non-toxic, but it's a lie”

الحجم الكلي17%

“Its a small pa key”

لون17%

“mess her hands with the colors”

Crayons return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي

31%

2لون

13%

3حالة المنتج

4المواد/الأجزاء المعيبة

5المنتج المعلن عنه مقابل المنتج الفعلي

Common Crayons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crayons 52/100 on Amazon United Arab Emirates — Worth a look. The niche generates $60K/yr across 39 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +8.0% over the last 90 days.