Crayons
MaybeReturns run at only 1.1% of orders. But shoppers spend only $60K a year here, so Crayons is a Maybe.
- Flapen Score
- 52 / 100Ranks 51 of 104 Arts & Crafts niches · on the category median52
- Market size
- $60K/yr53K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 43%top-5 click share · 14 brands · 52 sellers
Flapen Score
Crayons against its category
The dotted line is the Arts & Crafts average. Past it, Crayons is stronger. Inside it, weaker.
Market
The Crayons market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Crayons 53K times last year and spent an estimated $60K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $60Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- crayons28K searches a year
02 · Price
A sale here is worth $21.09.
Listings sell for $21.09 on average, from $2.46 to $87.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.09 that is $2K to $5K a year per listing.
- Average price
- $21.09inside the $15 to $100 sweet spot
- Price range
- $2.46–$87.11
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #57 within Arts & Crafts. It carries 1,423 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #57in Arts & Crafts
- Average rating
- 4.50 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,423per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Crayons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crayola Crayons Multi-Colour 52-3008
- Price
- $3.77
- Rating
- 4.1/5
- Reviews
- 113
- Age
- 11y ago

Crayola Crayons 64 ct.
- Price
- $25.28
- Rating
- 4.7/5
- Reviews
- 4,704
- Age
- 13y ago

Faber-Castell Faber Castell Jumbo Wax Crayons 25 Color Round 90Mm In A Tub CRAYONS 120041
- Price
- $11.97
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 5y ago

Faber-Castell Plastic Crayons 12 Color 90mm In A Metal Tin
- Price
- $6.09
- Rating
- 4.2/5
- Reviews
- 4,436
- Age
- 8y ago

YPLUS Peanut Crayons for Kids 12 Colors Washable Crayon Non-Toxic Baby Crayon for ages 3-4 4-8 Coloring Art Supplies
- Price
- $39.64
- Rating
- 4.6/5
- Reviews
- 6,486
- Age
- 5y ago
Trending
90-day click momentum
Maxi JUMBO WAX CRAYONS 12 COLOR ROUND 90MM WCR12
- Price
- $5.46
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 5y ago

Faber-Castell WAX CRAYON 12 Color Round 90Mm ASSORTED 120052
- Price
- $4.67
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 7y ago

Faber-Castell Plastic Crayons 12 Color 90mm In A Metal Tin
- Price
- $6.09
- Rating
- 4.2/5
- Reviews
- 4,436
- Age
- 8y ago

Silky Crayons for Toddlers Washable Twistable Jumbo Art Supplies Easy Grip Kids Coloring Tools for Travel School & Home Non-Toxic Infant Crayon Set 12 PCS
- Price
- $37.17
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 9mo ago

Crayola Ultra Clean Washable Large Crayons Multi-Colour Cy52-3281
- Price
- $22.02
- Rating
- 4.5/5
- Reviews
- 1,427
- Age
- 8y ago
Newest
by launch date
Silky Crayons for Toddlers Washable Twistable Jumbo Art Supplies Easy Grip Kids Coloring Tools for Travel School & Home Non-Toxic Infant Crayon Set 12 PCS
- Price
- $37.17
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 9mo ago

Crayons For Toddlers 1-3 - 12pc Toddler Crayons For Kids Ages 4-8 1-3 2-4 - Non Toxic Washable Toddler Coloring Art Supplies
- Price
- $17.65
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 11mo ago

Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls (12)
- Price
- $45.99
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 1y ago

BabyBus 6 colors nox-toxic Silky Washable Crayons for kids/boys and girls easy grip vibrant colors quick dry
- Price
- $28.32
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 1y ago

Funbo Crayon Set 12-Pieces
- Price
- $2.46
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
52
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
43%
Top 20: 81%
Open market
9%
- Crayola47%
- Faber-Castell27%
- YPLUS8%
- Funbo4%
- BabyBus3%
- AquaFalcon3%
- Open — no brand owns it (8 brands, 9%)
Demand
Crayons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Search terms
Top Crayons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crayons28K/yr
- crayons for toddlers 1-39K/yr
- crayon5K/yr
- crayons for kids ages 4-86K/yr
- crayola crayons5K/yr
Reviews and returns
What reviews say buyers love and hate about Crayons
We read the reviews and the return reasons for every product selling here.
“The product claims in its name to be non-toxic, but it's a lie”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crayons questions
Answered from the same tracked data.









