crayons
Worth a lookShows low returns (1.1%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$21.09avg listing price — sweet spot $15–$100
Price range
Great$2.46–$87.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,423.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$60K$60K/yr · 53K searches
According to Flapen's Amazon United Arab Emirates niche tracking, crayons is a $60K/yr Amazon United Arab Emirates market (53K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
crayons market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $127K–$169K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 4.1%
- Avg brand age
- 60 months
- Avg seller age
- 79 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
52
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
43%
Top 20: 81%
Open market
9%
- Crayola47%
- Faber-Castell27%
- YPLUS8%
- Funbo4%
- BabyBus3%
- AquaFalcon3%
- Open — no brand owns it (8 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top crayons search terms
- crayons28K/yr
- crayons for toddlers 1-39K/yr
- crayon5K/yr
- crayons for kids ages 4-86K/yr
- crayola crayons5K/yr
Top crayons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Crayons Multi-Colour 52-3008
Crayola$3.774.1★113 rev
Crayola Crayons 64 ct.
Crayola$25.284.7★4,704 rev
Faber-Castell Faber Castell Jumbo Wax Crayons 25 Color Round 90Mm In A Tub CRAYONS 120041
Faber-Castell$11.974.3★109 rev
Faber-Castell Plastic Crayons 12 Color 90mm In A Metal Tin
Faber-Castell$6.094.2★4,436 rev
YPLUS Peanut Crayons for Kids 12 Colors Washable Crayon Non-Toxic Baby Crayon for ages 3-4 4-8 Coloring Art Supplies
YPLUS$39.644.6★6,486 rev
Newest
by launch date
Silky Crayons for Toddlers Washable Twistable Jumbo Art Supplies Easy Grip Kids Coloring Tools for Travel School & Home Non-Toxic Infant Crayon Set 12 PCS
KASTWAVE$37.177 rev
Crayons For Toddlers 1-3 - 12pc Toddler Crayons For Kids Ages 4-8 1-3 2-4 - Non Toxic Washable Toddler Coloring Art Supplies
TAKA PRYOR$17.656 rev
Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls (12)
AquaFalcon$45.995 rev
BabyBus 6 colors nox-toxic Silky Washable Crayons for kids/boys and girls easy grip vibrant colors quick dry
BabyBus$28.3226 rev
Funbo Crayon Set 12-Pieces
Funbo$2.467 rev
Trending
90-day click momentum
Maxi JUMBO WAX CRAYONS 12 COLOR ROUND 90MM WCR12
Maxi$5.464.5★
Faber-Castell WAX CRAYON 12 Color Round 90Mm ASSORTED 120052
Faber-Castell$4.674.4★
Faber-Castell Plastic Crayons 12 Color 90mm In A Metal Tin
Faber-Castell$6.094.2★
Silky Crayons for Toddlers Washable Twistable Jumbo Art Supplies Easy Grip Kids Coloring Tools for Travel School & Home Non-Toxic Infant Crayon Set 12 PCS
KASTWAVE$37.175.0★
Crayola Ultra Clean Washable Large Crayons Multi-Colour Cy52-3281
Crayola$22.024.5★
What buyers say about crayons
What buyers praise and complain about, mined from review topics.What buyers love
“Variety of colors”
“Easy grip”
“As described”
“the price for the quality is amazing”
“its very reasonably priced”
“Crayons are durable is it does not easily broken”
“Easy to remove”
What buyers complain about
“The product claims in its name to be non-toxic, but it's a lie”
“Its a small pa key”
“mess her hands with the colors”
Top return reasons
Common questions
- Is crayons profitable to sell on Amazon United Arab Emirates?
- The niche generates $60K/yr across 39 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the crayons niche?
- 14 brands and 52 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in crayons?
- Top complaints mined from reviews: المنتج المعلن عنه مقابل المنتج الفعلي, الحجم الكلي, لون. The return rate is 1.1%.
- When does demand for crayons peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the crayons niche?
- Listings span $2.46–$87.11; the average listing price is $21.09 (sweet spot $15–$100). The average incumbent carries 1,423 reviews — the moat a new listing must climb.