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Coloring Book

Coloring Book shows a thin review moat (71 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 13% of 104 Arts & Crafts niches · +8 vs the category median of 52

Market size 41Growth 44Conversion 30Competition 79Returns 96Price range 78Avg price 95Brand share 47Review moat 96Quality gap 43
This niche Category average · 104 niches

Is Coloring Book profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Coloring Book is a $213K/yr Amazon United Arab Emirates market (300K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 60/100.

Coloring Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.4% over the last 90 days and 2.4% of searches end in a purchase.

$213K

revenue / yr

Units sold / yr10K
Search volume / yr+15.4%300K
Conversion rate2.4%
Avg price$29.38

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers17 · 45
Top-5 product click share36%
Open market23%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement89%
New entrants (1y)20· 2 succeeded
Avg rating4.5★
Avg reviews71

Top Coloring Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

$0$6K$13K$19K$26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 rising

Sellers

45

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

17%

  • Generic22%
  • KASTWAVE22%
  • NALACAL14%
  • Crayola10%
  • SAHRI8%
  • Velvaria6%
  • Open — no brand owns it (11 brands, 17%)

Coloring Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume300KCVR2.4%Products45Brands17Top 5 Brands77%OOS Rate7.4%Rating4.5★Reviews71Avg BSR#275
8K6KSpike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Top Coloring Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coloring book130K/yr
  • coloring book for adult61K/yr
  • colouring book23K/yr
  • دفتر تلوين21K/yr
  • دفتر تلوين للكبار16K/yr
  • cozy coloring book13K/yr
  • coloring11K/yr
  • coloring books9K/yr
  • تلوين6K/yr
  • كتاب تلوين5K/yr

What reviews say buyers love and hate about Coloring Book

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
الجودة الشاملة43%

Quality is good

القيمة مقابل المال17%

Worth it

قوة14%

They are very strong

لون12%

the colors are great

What buyers complain about

89% of reviews
حبر جاف/فارغ29%

Some pens arrived dry

الجودة الشاملة15%

Low quality

وقت التجفيف8%

Dry fast

جودة الطباعة8%

Bad printing quality

مانع للتسرب8%

Several did not work or had leaked

Coloring Book return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الجودة الشاملة
20%
2حبر جاف/فارغ
16%
3الوظيفة - بشكل عام
13%
4لون
11%
5جودة الطباعة
8%

Common Coloring Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coloring Book 60/100 on Amazon United Arab Emirates — Worth a look. The niche generates $213K/yr across 45 tracked products. 2 of 20 products launched in the last 360 days are still selling. Search demand moved +15.4% over the last 90 days.
Search demand for Coloring Book on Amazon United Arab Emirates peaks in Jun–Jul, where the busiest month runs 2.3× the quietest.