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Coloring Book

Maybe

The average product has only 71 reviews. But buyers convert on only 2.4% of searches, so Coloring Book is a Maybe.

Flapen Score
60
60 / 100
Top 13% of 104 Arts & Crafts niches · +8 vs the category median of 52
Market size
$213K/yr300K searches / yr
90-day growth
+15.4%search demand this quarter
Competition
36%top-5 click share · 17 brands · 45 sellers

Flapen Score

Coloring Book against its category

The dotted line is the Arts & Crafts average. Past it, Coloring Book is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coloring Book market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Coloring Book 300K times last year and spent an estimated $213K. The top 5 brands take 77% of clicks. Demand peaks in Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
+15.4%
Conversion, latest week
2.4%
Market size, estimated
$213Ka year
Peak month
July2.3× the quietest month
Top search term
coloring book130K searches a year

02 · Price

A sale here is worth $29.38.

Listings sell for $29.38 on average, from $2.87 to $59.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $29.38 that is $3K to $7K a year per listing.

Average price
$29.38inside the $15 to $100 sweet spot
Price range
$2.87–$59.37
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #275 within Arts & Crafts. It carries 71 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#275in Arts & Crafts
Average rating
4.49 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
71per listing
Listings tracked
45

04 · Newcomers

Amazon counts 2 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$6K$13K$19K$26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 rising

Sellers

45

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

17%

  • Generic22%
  • KASTWAVE22%
  • NALACAL14%
  • Crayola10%
  • SAHRI8%
  • Velvaria6%
  • Open — no brand owns it (11 brands, 17%)

Demand

Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coloring book130K/yr
  • coloring book for adult61K/yr
  • colouring book23K/yr
  • دفتر تلوين21K/yr
  • دفتر تلوين للكبار16K/yr
  • cozy coloring book13K/yr
  • coloring11K/yr
  • coloring books9K/yr
  • تلوين6K/yr
  • كتاب تلوين5K/yr

Reviews and returns

What reviews say buyers love and hate about Coloring Book

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “الجودة الشاملة”
29%of negative reviews mention “حبر جاف/فارغ”
0.7%of orders come back
“Some pens arrived dry”
A buyer, on “حبر جاف/فارغ”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Coloring Book questions

Answered from the same tracked data.