coloring book
Worth a lookShows a thin review moat (71 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible70.64avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$29.38avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great$2.87–$59.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$213K$213K/yr · 300K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, coloring book is a $213K/yr Amazon United Arab Emirates market (300K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
coloring book market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $235K–$294K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #275
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 7.4%
- Avg brand age
- 31 months
- Avg seller age
- 80 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
45
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
36%
Top 20: 80%
Open market
17%
- Generic22%
- KASTWAVE22%
- NALACAL14%
- Crayola10%
- SAHRI8%
- Velvaria6%
- Open — no brand owns it (11 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Top coloring book search terms
- coloring book130K/yr
- coloring book for adult61K/yr
- colouring book23K/yr
- دفتر تلوين21K/yr
- دفتر تلوين للكبار16K/yr
- cozy coloring book13K/yr
- coloring11K/yr
- coloring books9K/yr
- تلوين6K/yr
- كتاب تلوين5K/yr
Top coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cute Animal Coloring Book for Kids Featuring Super Cute Animal Characters Designs for Relaxation for Stress-Free Creativity
NALACAL$36.664.5★43 rev
Girl Moments 2: A Wholesome Coloring Book for All Ages: 8.5 x 8.5 inches | Perfect for Relaxation & Joy | Cozy Spaces Coloring
Generic$39.555.0★14 rev
CNTOAE Cozy Coloring Book for Adults and Teens Featuring Super Cute Animals Cozy Activities and Cute Designs for Relaxation and Chill (LITTLE CORNER)
Generic$29.824.9★11 rev
SAHRI Animal Coloring Book Cozy Coloring Book for Adults and Teens Featuring Super Cute Animals Cozy Activities and Cute Designs for Relaxation & Stress Relief (little ghost)
SAHRI$31.044.5★16 rev
Crayola Wildflower Coloring Book 40 Premium Adult Coloring Pages Gift
Crayola$29.124.5★385 rev
Newest
by launch date
HIHIDAY Animal Coloring Book Cozy Coloring Book for Adults and Teens Featuring Super Cute Animals Cozy Activities and Cute Designs for Relaxation and Stress Relief (Girl Moments)
HIHIDAY$30.921 rev
Coloring Book Gift Set for Adults and Kids(4 Books 40 Pages Each) Thick Paper Single-Page Design Bold and Easy Simple and Big Designs for Relaxation Featuring
Yoawllty$59.373 rev
COZY & CUTE Coloring Book - Relaxation in Comfortable Spaces with Adorable Goods for Adults & Teens Cute Colouring Book with Easy and Simple Designs (Comfy Days)
Generic$25.850 rev
COZY & CUTE Coloring Book - Relaxation in Comfortable Spaces with Adorable Goods for Adults & Teens Cute Colouring Book with Easy and Simple Designs (Girl Moment)
Generic$28.460 rev
Girl Moments 2: A Wholesome Coloring Book for All Ages: 8.5 x 8.5 inches | Perfect for Relaxation & Joy | Cozy Spaces Coloring (Girl Moments 2)
Generic$38.7814 rev
Trending
90-day click momentumCOZY & CUTE Coloring Book - Relaxation in Comfortable Spaces with Adorable Goods for Adults & Teens Cute Colouring Book with Easy and Simple Designs (Girl Moment)
Generic$28.460.0★
COZY & CUTE Coloring Book - Relaxation in Comfortable Spaces with Adorable Goods for Adults & Teens Cute Colouring Book with Easy and Simple Designs (Comfy Days)
Generic$25.850.0★
HIHIDAY Animal Coloring Book Cozy Coloring Book for Adults and Teens Featuring Super Cute Animals Cozy Activities and Cute Designs for Relaxation and Stress Relief (Girl Moments)
HIHIDAY$30.923.0★
SAHRI Animal Coloring Book Cozy Coloring Book for Adults and Teens Featuring Super Cute Animals Cozy Activities and Cute Designs for Relaxation & Stress Relief (little ghost)
SAHRI$31.044.5★
Coloring Book Gift Set for Adults and Kids(4 Books 40 Pages Each) Thick Paper Single-Page Design Bold and Easy Simple and Big Designs for Relaxation Featuring
Yoawllty$59.374.2★
What buyers say about coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is good”
“Worth it”
“They are very strong”
“the colors are great”
What buyers complain about
“Some pens arrived dry”
“Low quality”
“Dry fast”
“Bad printing quality”
“Several did not work or had leaked”
“Few sketch are not writing properly even its not used”
“Most of them are dry”
“Very small”
“After 1 month of purchase”
“Smells a bit weird”
Top return reasons
Common questions
- Is coloring book profitable to sell on Amazon United Arab Emirates?
- The niche generates $213K/yr across 45 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (60/100).
- How competitive is the coloring book niche?
- 17 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in coloring book?
- Top complaints mined from reviews: حبر جاف/فارغ, الجودة الشاملة, وقت التجفيف. The return rate is 0.7%.
- When does demand for coloring book peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the coloring book niche?
- Listings span $2.87–$59.37; the average listing price is $29.38 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.