balloons
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.71avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$6.62–$40.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good797.28avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Market size
Okay$176K$176K/yr · 217K searches
According to Flapen's Amazon United Arab Emirates niche tracking, balloons is a $176K/yr Amazon United Arab Emirates market (217K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
balloons market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $177K–$221K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 48%
- Out of stock
- 2.3%
- Avg brand age
- 39 months
- Avg seller age
- 79 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
72
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
31%
- Cal Star18%
- ECVV16%
- MOMENT14%
- FengRise10%
- Servewell6%
- SKY-TOUCH5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top balloons search terms
- balloons102K/yr
- birthday balloons22K/yr
- balloon19K/yr
- balloons birthday party set16K/yr
- بالونات11K/yr
- baloon12K/yr
- ballon10K/yr
- ballons7K/yr
- بالونات عيد ميلاد6K/yr
- بالون6K/yr
Top balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 Pack Party Balloons Premium Natural Latex Balloons 2.8g Standard Thickness Assorted Colors for Birthday Wedding Baby Shower & Party Decorations
Cal Star$9.394.1★9 rev
ECVV 100 Pieces Decorated Party Balloons Assorted Color - Multicolor Balloons for Party Decoration| Birthday | Wedding | Christmas | Party Supplies |
ECVV$10.004.0★177 rev
MOMENT 100 Pieces Colourful Decorated Party Balloons 12 Inch Multi Color Foil Metallic Chrome Balloon for Birthday Decoration Wedding Arch Baby Shower Festival Kids Baby Party Supplies
MOMENT$9.494.0★46 rev
Servewell BALOONSA BALLOON 20pc Large matte deep blue
Servewell$6.624.6★18 rev
RHINMOFOS 100 Pack 12 Inch Balloons Latex Balloons Color Party Balloons for Birthday Party Festival Decorations
MOMENT$12.824.0★116 rev
Newest
by launch date100 Pack Party Balloons Premium Natural Latex Balloons 2.8g Standard Thickness Assorted Colors for Birthday Wedding Baby Shower & Party Decorations
Cal Star$9.399 rev
Pastel Balloons Set 50 pcs 12 inch Rainbow Multicolor Pink Purple Green Yellow Blue Macaron Latex Balloons Kit for Birthday Baby Shower Bridal Shower Party Decorations
FengRise$19.8033 rev
GENZY 200 Balloons Assorted Color Party Balloons 12 Inches Latex Balloons Multicolor Balloon Bright Color Party Decoration Balloons for Birthday Weddings Party Supplies Christmas (100 x 2)
GENZY$26.2010 rev
Blue Balloons Set 50 pcs 12 inch Metallic Navy Blue Pastel Light Blue Latex Balloons Kit for Happy Birthday Baby Shower Wedding Party Decorations for Men Boy
FengRise$20.3933 rev
White and Gold Balloons Set 50 pcs 12 inch Metallic Gold White Gold Confetti Latex Balloons Kit for Birthday Engagement Wedding Anniversary Party Decorations
FengRise$20.0733 rev
Trending
90-day click momentum100 Pack Party Balloons Premium Natural Latex Balloons 2.8g Standard Thickness Assorted Colors for Birthday Wedding Baby Shower & Party Decorations
Cal Star$9.394.1★
Pastel Balloons Set 50 pcs 12 inch Rainbow Multicolor Pink Purple Green Yellow Blue Macaron Latex Balloons Kit for Birthday Baby Shower Bridal Shower Party Decorations
FengRise$19.804.8★
Goldedge 50 pc Balloon Set - 12inch Latex Balloons Fill with Helium or Air - Macaron Pink Color
Goldedge$10.023.6★
Rosy.Moment Pastel Latex Macaron Balloons For Baby Shower Wedding Birthday Party Supplies-Blue 12 inch 40 Pcs PB40BL
Rosy.Moment$10.274.4★
Bezente Pastel Balloons Latex Party Balloons 100 Pack 12 inch Round Helium Multicolor Macaron Balloons for Birthday Baby Shower Wedding Decorations
Bezente$38.304.6★
What buyers say about balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Nice colors”
“Great Deal”
“Nice colors and good material”
“However, the good thing is that the balloons are very, very strong and do not pop easily like other balloons And they are hard to inflate because they are so strong”
“These balloons remained inflated for more than a month”
What buyers complain about
“NOT BABY PINK ITS LITERALLY NEON PINK”
“it is not the same as the picture”
“Does not work”
“Expensive”
“It arrives with chemicals smells”
“Low quality”
“the balloons do not have that rubbery smell that some cheap ones do”
Top return reasons
Common questions
- Is balloons profitable to sell on Amazon United Arab Emirates?
- The niche generates $176K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.7%. Flapen's verdict: Worth a look (60/100).
- How competitive is the balloons niche?
- 20 brands and 72 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in balloons?
- Top complaints mined from reviews: لون, المنتج المعلن عنه مقابل المنتج الفعلي, الوظيفة - بشكل عام. The return rate is 1.3%.
- When does demand for balloons peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the balloons niche?
- Listings span $6.62–$40.05; the average listing price is $17.71 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.