How competitive is the Colored Pens niche on Amazon United Arab Emirates?

22 brands and 86 sellers compete in Colored Pens on Amazon United Arab Emirates. The top 5 Colored Pens products take 31% of clicks and its top 5 brands hold 77% of demand.

What does it cost to enter the Colored Pens niche?

Colored Pens sells for $27.54 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $3.88–$72.62. The average incumbent carries 7,553 reviews — the moat a new listing must climb.

Colored Pens

a small market ($19K/yr) — Colored Pens doesn't clear our bar today.

Flapen Score

Skip it

Ranks 71 of 104 Arts & Crafts niches · −5 vs the category median of 52

This niche Category average · 104 niches

Is Colored Pens profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Colored Pens is a $19K/yr Amazon United Arab Emirates market (48K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.

Colored Pens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.2% over the last 90 days and 1.4% of searches end in a purchase.

$19K

revenue / yr

Units sold / yr2K

Search volume / yr+4.2%48K

Conversion rate1.4%

Avg price$27.54

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers22 · 86

Top-5 product click share31%

Open market23%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 61 products

Top Colored Pens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

STAEDTLER 4320 MC10 Stick Rainbow Ballpoint Pen - Assorted Colours (Pack of 10)

Price: $15.99
Rating: 4.6/5
Reviews: 2,188
Age: 3y ago

SKY-TOUCH 80 Colored Graphic pen Alcohol Markers Twin Tip Marker Set Colouring Pens Markers Art pens for Drawing Sketching Anime and Manga Colouring with Black Bag and Storage Base

Price: $27.91
Rating: 3.7/5
Reviews: 126
Age: 1y ago

Staedtler Noris Pencil With Rubber Tip Pack of 12-Pack of 2

Price: $26.99
Rating: 4.7/5
Reviews: 13
Age: 1y ago

Uni-Ball EYE UB-157 Rollerball Pen 0.7mm Ball [Pack of 10] One of each colour

Price: $38.45
Rating: 4.7/5
Reviews: 4,373
Age: 11y ago

Faber-Castell Cx Ball Pen 0.7Mm Poly Bag Of 10Pc Assorted Multicolor 247011 Air Gel

Price: $10.02
Rating: 4.5/5
Reviews: 201
Age: 5y ago

Newest

by launch date

Acrylic Painting Marker Pens Set of 24 Colors Water Based Paint Pen Fine Tip for Card Rock Ceramic Glass Stone Wood Fabric Canvas Metal birth day gift for kids (24)

Price: $40.90
Rating: 4.6/5
Reviews: 7
Age: 4mo ago

Deli EC169-12 Felt Pen Set 12 Colors

Price: $3.88
Rating: 5.0/5
Reviews: 1
Age: 1y ago

SKY-TOUCH 80 Colored Graphic pen Alcohol Markers Twin Tip Marker Set Colouring Pens Markers Art pens for Drawing Sketching Anime and Manga Colouring with Black Bag and Storage Base

Price: $27.91
Rating: 3.7/5
Reviews: 126
Age: 1y ago

Staedtler Noris Pencil With Rubber Tip Pack of 12-Pack of 2

Price: $26.99
Rating: 4.7/5
Reviews: 13
Age: 1y ago

KASTWAVE Fineliner Pens Set 36 Colour Fine Tip Point Pens - 0.4mm Drawing Pens No Bleed Fine Line Pen Perfect for Sketching Drawing and Writing - Ideal for Artists Students and Journaling

Price: $41.47
Rating: 4.6/5
Reviews: 15
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

31%

Top 20: 63%

Open market

20%

STAEDTLER52%
SKY-TOUCH9%
Faber-Castell8%
uni-ball4%
deli3%
BEIWO3%

Colored Pens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR1.4%Products61Brands22Top 5 Brands77%OOS Rate7.8%Rating4.5★Reviews7,553Avg BSR#316

Top Colored Pens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

staedtler16K/yr +12.1%0.6% conv.
color pens8K/yr +66.1%2.1% conv.
color pen6K/yr -14.9%2.1% conv.
colored pens8K/yr -19.7%3.7% conv.
staedtler pencil6K/yr -3.3%3.5% conv.
staedtler pen4K/yr -20.8%1.0% conv.

What reviews say buyers love and hate about Colored Pens

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

لون29%

“the colors are great”

القيمة مقابل المال23%

“Worth it”

الجودة الشاملة21%

“AMAZING quality”

قوة9%

“They are very strong”

What buyers complain about

88% of reviews

الجودة الشاملة24%

“Bad quality”

حبر جاف/فارغ23%

“Some pens arrived dry”

لون12%

“Doesnt color well”

القيمة مقابل المال8%

“was skeptical bc of the price”

رطب/جاف5%

“Most of them are dry”

Colored Pens return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1حبر جاف/فارغ

17%

2لون

16%

3الجودة الشاملة

15%

4الوظيفة - بشكل عام

15%

5المواد/الأجزاء المعيبة

Common Colored Pens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Colored Pens 47/100 on Amazon United Arab Emirates — Skip it. The niche generates $19K/yr across 61 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +4.2% over the last 90 days.

Colored Pens buyers on Amazon United Arab Emirates complain most about الجودة الشاملة, حبر جاف/فارغ, لون, the themes mined from the niche's reviews. Its return rate is 1.0%.