colored pens
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$27.54avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$3.88–$72.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,552.57avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 48K searches
According to Flapen's Amazon United Arab Emirates niche tracking, colored pens is a $19K/yr Amazon United Arab Emirates market (48K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
colored pens market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #316
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 31%
- Out of stock
- 7.8%
- Avg brand age
- 52 months
- Avg seller age
- 76 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
86
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
31%
Top 20: 63%
Open market
20%
- STAEDTLER52%
- SKY-TOUCH9%
- Faber-Castell8%
- uni-ball4%
- deli3%
- BEIWO3%
Demand
Weekly Amazon search volume, last 38 weeks — +4.2% search growth over the last 90 days.Top colored pens search terms
- staedtler16K/yr
- color pens8K/yr
- color pen6K/yr
- colored pens8K/yr
- staedtler pencil6K/yr
- staedtler pen4K/yr
Top colored pens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STAEDTLER 4320 MC10 Stick Rainbow Ballpoint Pen - Assorted Colours (Pack of 10)
STAEDTLER$15.994.6★2,188 rev
SKY-TOUCH 80 Colored Graphic pen Alcohol Markers Twin Tip Marker Set Colouring Pens Markers Art pens for Drawing Sketching Anime and Manga Colouring with Black Bag and Storage Base
SKY-TOUCH$27.913.7★126 rev
Staedtler Noris Pencil With Rubber Tip Pack of 12-Pack of 2
STAEDTLER$26.994.7★13 rev
![Uni-Ball EYE UB-157 Rollerball Pen 0.7mm Ball [Pack of 10] One of each colour](https://m.media-amazon.com/images/I/511skuFtGFL.jpg)
Uni-Ball EYE UB-157 Rollerball Pen 0.7mm Ball [Pack of 10] One of each colour
uni-ball$38.454.7★4,373 rev
Faber-Castell Cx Ball Pen 0.7Mm Poly Bag Of 10Pc Assorted Multicolor 247011 Air Gel
Faber-Castell$10.024.5★201 rev
Newest
by launch date
Acrylic Painting Marker Pens Set of 24 Colors Water Based Paint Pen Fine Tip for Card Rock Ceramic Glass Stone Wood Fabric Canvas Metal birth day gift for kids (24)
Generic$40.907 rev
Deli EC169-12 Felt Pen Set 12 Colors
deli$3.881 rev
SKY-TOUCH 80 Colored Graphic pen Alcohol Markers Twin Tip Marker Set Colouring Pens Markers Art pens for Drawing Sketching Anime and Manga Colouring with Black Bag and Storage Base
SKY-TOUCH$27.91126 rev
Staedtler Noris Pencil With Rubber Tip Pack of 12-Pack of 2
STAEDTLER$26.9913 rev
KASTWAVE Fineliner Pens Set 36 Colour Fine Tip Point Pens - 0.4mm Drawing Pens No Bleed Fine Line Pen Perfect for Sketching Drawing and Writing - Ideal for Artists Students and Journaling
KASTWAVE$41.4715 rev
Trending
90-day click momentumAcrylic Painting Marker Pens Set of 24 Colors Water Based Paint Pen Fine Tip for Card Rock Ceramic Glass Stone Wood Fabric Canvas Metal birth day gift for kids (24)
Generic$40.904.6★
STAEDTLER Norica Rubber Tip Pencil (Pack of 12)
STAEDTLER$8.544.6★
Deli Color Roller Pen/Colorful Ballpoint Pens 8 0.5mm EQ300-8C
deli$15.134.6★
Faber-Castell Connector Felt Pen 20 Assorted Colors Washes out of most fabrics Due to special connecting caps felt tip pens are easy to clip together
Faber-Castell$11.994.6★
Staedtler 334 Triplus Fineliner Superfine Point Pens 0.3 Mm Assorted Colours Pack Of 20
STAEDTLER$47.284.7★
What buyers say about colored pens
What buyers praise and complain about, mined from review topics.What buyers love
“the colors are great”
“Worth it”
“AMAZING quality”
“They are very strong”
What buyers complain about
“Bad quality”
“Some pens arrived dry”
“Doesnt color well”
“was skeptical bc of the price”
“Most of them are dry”
“Dry fast”
“Several did not work or had leaked”
“the ink goes empty sometimes”
“After 1 month of purchase”
“Few sketch are not writing properly even its not used”
Top return reasons
Common questions
- Is colored pens profitable to sell on Amazon United Arab Emirates?
- The niche generates $19K/yr across 61 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the colored pens niche?
- 22 brands and 86 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in colored pens?
- Top complaints mined from reviews: الجودة الشاملة, حبر جاف/فارغ, لون. The return rate is 1.0%.
- What does it cost to enter the colored pens niche?
- Listings span $3.88–$72.62; the average listing price is $27.54 (sweet spot $15–$100). The average incumbent carries 7,553 reviews — the moat a new listing must climb.