Is Colored Pens profitable to sell on Amazon United Arab Emirates?

Flapen scores Colored Pens 47 out of 100 on Amazon United Arab Emirates, a Fail. Shoppers spend $19K a year across 61 tracked products. Amazon counts 0 of the 2 products launched in the last year as successful launches. Search demand grew +4.2% in the last 90 days.

How competitive is the Colored Pens niche on Amazon United Arab Emirates?

22 brands and 86 sellers compete in Colored Pens on Amazon United Arab Emirates. The top 5 Colored Pens products take 31% of clicks, and the top 5 brands take 77%.

What do buyers complain about in Colored Pens?

Colored Pens buyers on Amazon United Arab Emirates complain most about الجودة الشاملة, حبر جاف/فارغ, and لون. Returns run at 1.0% of orders.

What does it cost to enter the Colored Pens niche?

Colored Pens sells for $27.54 on average on Amazon United Arab Emirates, inside the $15 to $100 sweet spot. Listings run $3.88 to $72.62. The average product has 7,553 reviews, the count a new listing must catch up to.

Colored Pens

Fail

Shoppers spend only $19K a year here, so Colored Pens is a Fail.

Flapen Score: 47
47 / 100Ranks 71 of 104 Arts & Crafts niches · −5 vs the category median of 52
Market size: $19K/yr48K searches / yr
90-day growth: +4.2%search demand this quarter
Competition: 31%top-5 click share · 22 brands · 86 sellers

Flapen Score

Colored Pens against its category

The dotted line is the Arts & Crafts average. Past it, Colored Pens is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Colored Pens market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Colored Pens 48K times last year and spent an estimated $19K. The top 5 brands take 77% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months: 48K
Growth, 90 days vs prior 90: +4.2%
Conversion, latest week: 1.4%
Market size, estimated: $19Ka year
Top search term: staedtler16K searches a year

02 · Price

A sale here is worth $27.54.

Listings sell for $27.54 on average, from $3.88 to $72.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.54 that is $0 to $3K a year per listing.

Average price: $27.54inside the $15 to $100 sweet spot
Price range: $3.88–$72.62
Amazon United Arab Emirates median price: $60.52across 3,090 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 1.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #316 within Arts & Crafts. It carries 7,553 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 31%
Prime listings: 98%
Out of stock, average day: 7.8%
Average rank: #316in Arts & Crafts
Average rating: 4.53 starsAmazon United Arab Emirates average 4.27 stars
Average reviews: 7,553per listing
Listings tracked: 61

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 52 months

Products