Charms
FailShoppers spend only $23K a year here, so Charms is a Fail.
- Flapen Score
- 40 / 100Ranks 95 of 104 Arts & Crafts niches · −12 vs the category median of 5240
- Market size
- $23K/yr73K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 69%top-5 click share · 13 brands · 26 sellers
Flapen Score
Charms against its category
The dotted line is the Arts & Crafts average. Past it, Charms is stronger. Inside it, weaker.
Market
The Charms market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Charms 73K times last year and spent an estimated $23K. The top 5 brands take 80% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $23Ka year
- Top search term
- charms46K searches a year
02 · Price
A sale here is worth $35.50.
Listings sell for $35.50 on average, from $15.49 to $65.29. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $35.50 that is $0 to $4K a year per listing.
- Average price
- $35.50inside the $15 to $100 sweet spot
- Price range
- $15.49–$65.29
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #46 within Arts & Crafts. It carries 82 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 14.4%
- Average rank
- #46in Arts & Crafts
- Average rating
- 4.48 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 82per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Charms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Miokkley Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Girls Women (Gray Pink)
- Price
- $15.71
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 1y ago

Operitacx 50pcs Year Alloy Charms for Jewelry Making Elegant Metal for Bracelets Necklaces Keychains Crafts Vintage Design for Creative Projects
- Price
- $36.29
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago

LIENJAER 160Pcs Charms for Jewelry Making Gikasa Wholesale Bulk Assorted Gold-Plated Enamel Charms Earring Charms for DIY Necklace Bracelet Jewelry Making and Crafting
- Price
- $46.83
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 4y ago

KASTWAVE Charms for Jewelry Making 50Pcs DIY Crafting Mixed Enamel Charms for Jewelry Making Supplies for Earring Bracelet Pendant Bangle Necklace Designer Keychain Bulk Lots
- Price
- $26.67
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 4y ago

KASTWAVE 300Pcs Charms for Jewelry Making Enamel Bracelet Charms KASTWAVE Mixed Bulk Metal Earring Charms Necklace Bracelet Charms for DIY Jewelry Making and Crafting
- Price
- $65.29
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 4y ago
Trending
90-day click momentum
Cute Cherry Strawberry bag charms keychain purse accessories charm for women handbags Kawaii Flower Car Key
- Price
- $15.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Operitacx 50pcs Year Alloy Charms for Jewelry Making Elegant Metal for Bracelets Necklaces Keychains Crafts Vintage Design for Creative Projects
- Price
- $36.29
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago

Miokkley Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Girls Women (Gray Pink)
- Price
- $15.71
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 1y ago

Nail Charms 3D Strawberry Flower Cherry Resin Decor Flatback Nail Art Charms Pink Red Nails Jewels for Women Butterfly Moon Star Design DIY Nails Supplies 100Pcs
- Price
- $24.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Charms Pendant 28Pcs Mixed Ocean Beach Starfish Conch Shell Charm Pendant DIY Jewelry Making Necklace Bracelet Earring DIY Jewelry Accessories Charms Alloy Enamel Assorted Ocean Starfish Pendants
- Price
- $31.53
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 3y ago
Newest
by launch date
Cute Cherry Strawberry bag charms keychain purse accessories charm for women handbags Kawaii Flower Car Key
- Price
- $15.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

60Pcs Mixed Color Slime Charms Bulk Assorted Cute Kawaii Flatback Resin Embellishments for Phone Case Decorations Hairpins Scrapbooking DIY Crafts & Slime Supplies
- Price
- $37.23
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 9mo ago

Nail Charms 3D Strawberry Flower Cherry Resin Decor Flatback Nail Art Charms Pink Red Nails Jewels for Women Butterfly Moon Star Design DIY Nails Supplies 100Pcs
- Price
- $24.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Operitacx 50pcs Year Alloy Charms for Jewelry Making Elegant Metal for Bracelets Necklaces Keychains Crafts Vintage Design for Creative Projects
- Price
- $36.29
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago

100Pcs Assorted Slime Charms Cute Candy Sweet Fruits Donut Charms Ornaments Flatback Resin Cabochons for Craft Making DIY Crafts Beads Making Supplies
- Price
- $57.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
26
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
16%
- Miokkley29%
- KASTWAVE19%
- Operitacx16%
- LIENJAER12%
- PSKIES4%
- TERRIFI4%
- Open — no brand owns it (7 brands, 16%)
Demand
Charms search demand
Weekly searches over the year. Pick a range.
Search terms
Top Charms search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- charms46K/yr
- charm12K/yr
- charms for bracelets10K/yr
- bracelet charms6K/yr
Reviews and returns
What reviews say buyers love and hate about Charms
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charms questions
Answered from the same tracked data.









