Charms
a small market ($23K/yr) — Charms doesn't clear our bar today.
Flapen Score
Ranks 95 of 104 Arts & Crafts niches · −12 vs the category median of 52
Is Charms profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Charms is a $23K/yr Amazon United Arab Emirates market (73K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 40/100.
Charms: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.4% over the last 90 days and 0.9% of searches end in a purchase.
$23K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Charms products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Miokkley Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Girls Women (Gray Pink)
- Price
- $15.71
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 1y ago
Operitacx 50pcs Year Alloy Charms for Jewelry Making Elegant Metal for Bracelets Necklaces Keychains Crafts Vintage Design for Creative Projects
- Price
- $36.29
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago
LIENJAER 160Pcs Charms for Jewelry Making Gikasa Wholesale Bulk Assorted Gold-Plated Enamel Charms Earring Charms for DIY Necklace Bracelet Jewelry Making and Crafting
- Price
- $46.83
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 4y ago
KASTWAVE Charms for Jewelry Making 50Pcs DIY Crafting Mixed Enamel Charms for Jewelry Making Supplies for Earring Bracelet Pendant Bangle Necklace Designer Keychain Bulk Lots
- Price
- $26.67
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 4y ago
KASTWAVE 300Pcs Charms for Jewelry Making Enamel Bracelet Charms KASTWAVE Mixed Bulk Metal Earring Charms Necklace Bracelet Charms for DIY Jewelry Making and Crafting
- Price
- $65.29
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 4y ago
Trending
90-day click momentum
Cute Cherry Strawberry bag charms keychain purse accessories charm for women handbags Kawaii Flower Car Key
- Price
- $15.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Operitacx 50pcs Year Alloy Charms for Jewelry Making Elegant Metal for Bracelets Necklaces Keychains Crafts Vintage Design for Creative Projects
- Price
- $36.29
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago
Miokkley Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Girls Women (Gray Pink)
- Price
- $15.71
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 1y ago
Nail Charms 3D Strawberry Flower Cherry Resin Decor Flatback Nail Art Charms Pink Red Nails Jewels for Women Butterfly Moon Star Design DIY Nails Supplies 100Pcs
- Price
- $24.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Charms Pendant 28Pcs Mixed Ocean Beach Starfish Conch Shell Charm Pendant DIY Jewelry Making Necklace Bracelet Earring DIY Jewelry Accessories Charms Alloy Enamel Assorted Ocean Starfish Pendants
- Price
- $31.53
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 3y ago
Newest
by launch dateCute Cherry Strawberry bag charms keychain purse accessories charm for women handbags Kawaii Flower Car Key
- Price
- $15.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
60Pcs Mixed Color Slime Charms Bulk Assorted Cute Kawaii Flatback Resin Embellishments for Phone Case Decorations Hairpins Scrapbooking DIY Crafts & Slime Supplies
- Price
- $37.23
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 9mo ago
Nail Charms 3D Strawberry Flower Cherry Resin Decor Flatback Nail Art Charms Pink Red Nails Jewels for Women Butterfly Moon Star Design DIY Nails Supplies 100Pcs
- Price
- $24.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Operitacx 50pcs Year Alloy Charms for Jewelry Making Elegant Metal for Bracelets Necklaces Keychains Crafts Vintage Design for Creative Projects
- Price
- $36.29
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago
100Pcs Assorted Slime Charms Cute Candy Sweet Fruits Donut Charms Ornaments Flatback Resin Cabochons for Craft Making DIY Crafts Beads Making Supplies
- Price
- $57.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
26
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
16%
- Miokkley29%
- KASTWAVE19%
- Operitacx16%
- LIENJAER12%
- PSKIES4%
- TERRIFI4%
- Open — no brand owns it (7 brands, 16%)
Charms demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Charms search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- charms46K/yr
- charm12K/yr
- charms for bracelets10K/yr
- bracelet charms6K/yr
Charms return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Charms questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
