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Canvas

Maybe

Products sell for $34.16 on average, inside the sweet spot. But demand is soft, at +4.7% this quarter, so Canvas is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 104 Arts & Crafts niches · +3 vs the category median of 52
Market size
$207K/yr153K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
59%top-5 click share · 18 brands · 54 sellers

Flapen Score

Canvas against its category

The dotted line is the Arts & Crafts average. Past it, Canvas is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canvas market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Canvas 153K times last year and spent an estimated $207K. The top 5 brands take 83% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
4.0%
Market size, estimated
$207Ka year
Peak month
February1.3× the quietest month
Top search term
canvas81K searches a year

02 · Price

A sale here is worth $34.16.

Listings sell for $34.16 on average, from $5.80 to $76.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $34.16 that is $9K to $17K a year per listing.

Average price
$34.16inside the $15 to $100 sweet spot
Price range
$5.80–$76.87
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
1.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #25 within Arts & Crafts. It carries 471 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#25in Arts & Crafts
Average rating
4.30 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
471per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Canvas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$17K$25K$33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

54

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 92%

Open market

15%

  • Maxi31%
  • Chalkola22%
  • Fitak14%
  • SUPVOX11%
  • LinaLife4%
  • Dailychic2%
  • Open — no brand owns it (12 brands, 15%)

Demand

Canvas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Canvas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canvas81K/yr
  • canvas boards for painting37K/yr
  • painting canvas14K/yr
  • canvas painting11K/yr
  • لوحات رسم4K/yr
  • canva4K/yr
  • large canvas3K/yr

Reviews and returns

What reviews say buyers love and hate about Canvas

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
25%of negative reviews mention “الجودة الشاملة”
1.4%of orders come back
“The quality not that good”
A buyer, on “الجودة الشاملة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Canvas questions

Answered from the same tracked data.