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Candle Wax

Fail

Shoppers spend only $39K a year here, so Candle Wax is a Fail.

Flapen Score
37
37 / 100
Ranks 98 of 104 Arts & Crafts niches · −15 vs the category median of 52
Market size
$39K/yr25K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
86%top-5 click share · 8 brands · 19 sellers

Flapen Score

Candle Wax against its category

The dotted line is the Arts & Crafts average. Past it, Candle Wax is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Wax market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Candle Wax 25K times last year and spent an estimated $39K. The top 5 brands take 90% of clicks. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
2.2%
Market size, estimated
$39Ka year
Peak month
November1.7× the quietest month
Top search term
candle wax13K searches a year

02 · Price

A sale here is worth $70.83.

Listings sell for $70.83 on average, from $23.93 to $185.88. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $70.83 that is $0 to $7K a year per listing.

Average price
$70.83inside the $15 to $100 sweet spot
Price range
$23.93–$185.88
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #0 within Arts & Crafts. It carries 1,185 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
4.3%
Average rank
#0in Arts & Crafts
Average rating
4.35 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,185per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Candle Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$18K$24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

19

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

6%

  • AZYAADIXX44%
  • Timelux32%
  • Generic5%
  • Khazna5%
  • Luxurist4%
  • Hearth & Harbor4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Candle Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Candle Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle wax13K/yr
  • soy wax7K/yr
  • soy wax for candle making5K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Wax

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
0.9%of orders come back
“Product as described 10/10”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Candle Wax questions

Answered from the same tracked data.