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Candle Making Kit

Fail

Shoppers spend only $37K a year here, so Candle Making Kit is a Fail.

Flapen Score
41
41 / 100
Ranks 93 of 104 Arts & Crafts niches · −11 vs the category median of 52
Market size
$37K/yr36K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
61%top-5 click share · 18 brands · 30 sellers

Flapen Score

Candle Making Kit against its category

The dotted line is the Arts & Crafts average. Past it, Candle Making Kit is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Making Kit market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Candle Making Kit 36K times last year and spent an estimated $37K. The top 5 brands take 69% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
0.9%
Market size, estimated
$37Ka year
Top search term
candle making kit27K searches a year

02 · Price

A sale here is worth $119.89.

Listings sell for $119.89 on average, from $28.87 to $293.69. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $119.89 that is $0 to $12K a year per listing.

Average price
$119.89above the $15 to $100 sweet spot
Price range
$28.87–$293.69
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #0 within Arts & Crafts. It carries 276 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
18.8%
Average rank
#0in Arts & Crafts
Average rating
4.42 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
276per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Candle Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

30

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

27%

  • Beauenty22%
  • AbaqKalza18%
  • SAEUYVB12%
  • Doeek9%
  • Tobeape8%
  • DOPXXBB4%

Search terms

Top Candle Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle making kit27K/yr
  • candle making5K/yr
  • candle making kit for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Making Kit

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
1.1%of orders come back
“Product as described 10/10”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”67% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Candle Making Kit questions

Answered from the same tracked data.