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Brown Paper

Fail

Shoppers spend only $35K a year here, so Brown Paper is a Fail.

Flapen Score
46
46 / 100
Ranks 75 of 104 Arts & Crafts niches · −6 vs the category median of 52
Market size
$35K/yr16K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
71%top-5 click share · 9 brands · 17 sellers

Flapen Score

Brown Paper against its category

The dotted line is the Arts & Crafts average. Past it, Brown Paper is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Paper market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Brown Paper 16K times last year and spent an estimated $35K. The top 5 brands take 88% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
8.4%
Market size, estimated
$35Ka year
Top search term
brown paper roll6K searches a year

02 · Price

A sale here is worth $25.75.

Listings sell for $25.75 on average, from $11.71 to $53.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.75 that is $0 to $3K a year per listing.

Average price
$25.75inside the $15 to $100 sweet spot
Price range
$11.71–$53.16
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #55 within Arts & Crafts. It carries 429 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
4.8%
Average rank
#55in Arts & Crafts
Average rating
4.58 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
429per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Brown Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$3K$7K$10K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • 通用29%
  • Premify23%
  • Al FAKHAMA16%
  • Red Dot Gift12%
  • SKY-TOUCH9%
  • TAKA PRYOR4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Brown Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.3× · 8 of 12 months tracked

Search terms

Top Brown Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown paper roll6K/yr
  • kraft paper5K/yr
  • brown paper6K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Paper

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
1.7%of orders come back
“excellent and very good quality”
A buyer, on “الجودة الشاملة”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Brown Paper questions

Answered from the same tracked data.