Flapen compared with other Amazon agencies: the complete guide
One page per Amazon agency, each stating only what that agency publishes about itself, set against the eight questions that decide who should run your account.
Joel Turcotte Gaucher
Working with Agencies
Amazon brand management tiers: the complete guide
Buy management for the stage your brand is in and judge it by the stop rule, because a first product, a 50k month and a seven figure catalog fail differently.
Joel Turcotte Gaucher
Channel Expansion
Amazon marketplaces by geography: the complete guide
Every marketplace is its own launch with its own margin, so enter where the landed economics clear and someone can operate natively, never by collecting flags.
Joel Turcotte Gaucher
Advertising
Amazon account measurement and audits: the complete guide
Measure per product and per marketplace against your own margin, and buy an audit that ranks written fixes with owners, never a score or a benchmark.
Joel Turcotte Gaucher
Listing Optimization
Amazon creative services: the complete guide
Creative is a conversion asset, so brief every frame from what buyers complain about, judge the studio on process, and hold it to click-through after delivery.
Joel Turcotte Gaucher
Product Sourcing
Amazon sourcing and product research services: the complete guide
Research decides whether a product should exist and sourcing decides what it costs, so buy both from people who stand near the factory and will say no.
Joel Turcotte Gaucher
Getting Started
Amazon seller roadmaps and capital: the complete guide
Fund gates, not months. Size the market, buy 200 units, prove rating, conversion and acquisition cost, then scale, and never borrow against an untested season.
Joel Turcotte Gaucher
Product Launch
Amazon launch services: the complete guide
A launch is a sequence of gates, so buy the gates. Size the market, validate with 200 units, prove the page converts, then scale, and write the stop rule first.
Joel Turcotte Gaucher
Working with Agencies
Done-for-you Amazon management: the complete guide
Done for you means one named owner for the whole account, so judge a provider on who does the work, how many brands they carry, and what they stop.
Joel Turcotte Gaucher
Working with Agencies
Build vs buy for your Amazon channel: the complete guide
Decide agency, in-house, freelancer, or software by decision volume and who owns the account on an ordinary Tuesday, not by comparing a salary to a fee.
